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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...

Case Study

Textile Upcycling at Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • India Case Research
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

The case discusses the demonetisation drive that was set in motion by the Prime Minister (PM) of India Narendra Modi on 8th November...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • India Case Research
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Article

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  • Oct 18, 2018
  • 0
  • Organisational Behavior & Organisat...
  • 1169

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