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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • India Case Research
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • India Case Research
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • IIM-B
  • Marketing Management,Operations Man...
  • 1176

This case introduces the students to the information and material flows in the supply chain of an Indian fashion company – Arv...

Case Study

BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT

Kumar Ramesh S , Choudhary Amod
  • Nov 01, 2012
  • IIM Bangalore
  • Marketing Management,Consumer Behav...
  • 1178

Abstract

With several brands in the premium shirt...

Case Study

3M INDIA: IN INDIA FOR INDIA

Ojha Abhoy K
  • Nov 01, 2012
  • IIM - Bangalore
  • Organisational Behavior & Organisat...
  • 1179

Abstract

The case describes the evolution of 3M as an innovative organization ...

Case Study

Kingfisher Airlines: Managing Multiple Stakeholders

Ojha Abhoy K
  • Mar 01, 2012
  • IIM-Bangalore
  • Strategic Management...
  • 1180

Abstract

The case is based on the crisis faced by Kingfisher Airlines during N...

Case Study

Bosch in India

Gupta Seema
  • Feb 01, 2013
  • IIM Bangalore
  • Marketing Management...
  • 1181

Abstract

The case describes the brand migration from MICO to Bosch in India. T...

Case Study

EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY

Kumar Ramesh S, Minj Eric
  • Feb 13, 2013
  • IIM Bangalore
  • Marketing Management,Consumer Behav...
  • 1182

Abstract

India has traditionally been a tea drinking nation. The association o...

Case Study

PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE

Unnikrishnan Dinesh Kumar, Ranjan Kshitiz
  • Mar 07, 2012
  • IIM - Bangalore
  • Other...
  • 1183

Abstract

The Indian Premier League (IPL), a prof...

Case Study

ITC LIMITED: INDIA FIRST

Ramachandran J , Manikandan K S
  • Aug 09, 2012
  • IIM-Bangalore
  • Other...
  • 1184

Abstract

The case traces the evolution of ITC Lim...

Case Study

EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET

Kumar Ramesh S,Teja Ande, Hussain Syed
  • Aug 12, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1185

Abstract

India has been an emerging market that is witnessing radical changes ...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)

Holla Jayaram , Krishnan Rishikesha, Prakhya Srinivas
  • Mar 06, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1186

Abstract

In India, air travel in the early twentieth century is mostly between...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)

Holla Jayaram, Krishnan Rishikesha , Prakhya Srinivas
  • Mar 01, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1187

Abstract

In India, air travel in the early twentieth century is mostly between major cities and has histori...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)

Holla Jayaram, Krishnan Rishikesha, Prakhya Srinivas
  • Mar 05, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1188

Abstract

In India, air travel in the early twenti...

Case Study

CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION

Srinivasan R
  • Nov 01, 2012
  • IIM - Bangalore
  • Entrepreneurship & Startups / Innov...
  • 1189

Abstract

This case on CavinKare’s founding describes the entrepreneurial...

Case Study

CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY

Srinivasan R
  • Nov 01, 2012
  • IIM - Bangalore
  • Strategic Management...
  • 1190

Abstract

This case on CavinKare describes the incredible vision the organization set itself. This case is s...

Case Study

LabourNet: Empowering Informal Sector Labourers

Mukherji Sourav, Rodrigues Caren, Pabbisetty Sridhar
  • Mar 01, 2012
  • IIM - Bangalore
  • Entrepreneurship & Startups / Innov...
  • 1191

Abstract

This case chronicles the evolution and challenges faced by LabourNet,...

Case Study

ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT

Peattie Ken , P D Jose
  • Aug 01, 2012
  • IIM - Bangalore
  • Other...
  • 1192

Abstract

Partnerships between companies and non-profit causes are viewed as a ...

Case Study

THE PARK HOTELS: DESIGNING EXPERIENCE

Ramachandran J,Gupta Seema
  • Aug 01, 2012
  • IIM - Bangalore
  • Strategic Management...
  • 1193

Abstract

The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...

Case Study

RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?

Jonnalagedda Sreelata
  • Aug 01, 2012
  • IIM-Bangalore
  • Marketing Management...
  • 1194

Abstract

The market for security solutions is highly fragmented with no domina...

Case Study

Saffola Cooking Oil – The Repositioning Journey

Poddar Rochna , Prakhya Srinivas
  • Mar 01, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1195

Abstract

This case critically analyzes the positioning journey traversed by Sa...

Case Study

THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT

Anshuman V. Ravi, Narang Tapsi, Sharma Anand,K
  • Nov 01, 2012
  • IIM-Bangalore
  • Financial Management...
  • 1196

Abstract

This case exposes students to financial decision-making in government enterprises and the concepts...

Case Study

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Kumar Ramesh S, Bhattacharyya Arun
  • Feb 01, 2013
  • IIM - Bangalore
  • Marketing Management,Entrepreneursh...
  • 1197

Abstract

The business world-over, and especially in emerging markets, is undergoing a radical transformatio...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (A)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM- Bangalore
  • Information Technology...
  • 1198

Abstract

Information technologies enable key divisions of an organization such...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (B)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-Bangalore
  • Information Technology...
  • 1199

Abstract

Information technologies enable key divisions of an organization such...

Case Study

COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING

Gupta Seema
  • Nov 01, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1200

Abstract

The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...

Case Study

A Game of Two Halves: In-play Betting in Football

Unnikrishnan, Dinesh Kumar,Sandeep V ,Satyabala H
  • Feb 01, 2013
  • IIM - Bangalore
  • Other...
  • 1201

Abstract

According to the Fédération Internationale de Football Association (FIFA), while the...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

Resource Planning at Akshaya Patra, Vasanthapura

Tripathy Anshuman, Kiran K
  • Jul 02, 2014
  • IIMB
  • Operations Management...
  • 1217
  • Pdf : 27 page(s)

Abstract  

The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...

Case Study

BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION

Ojha Abhoy K
  • Jul 02, 2014
  • IIMB
  • Strategic Management...
  • 1218
  • Pdf : 10 page(s)

Abstract

The case describes a situation faced by the Starter Motor and Generat...

Case Study

AMABLE –MARKETING INNOVATION IN EDUCATION

Kulkarni Suhruta, Jonnalagedda Sreelata
  • Jul 02, 2015
  • IIM-B
  • Marketing Management...
  • 1219
  • Pdf : 16 page(s)

Abstract  

Amable, a Bangalore-based children’s education orga...

Case Study

AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY

Tripathy Anshuman, Annam Leela Krishna , Agrawal Mayur
  • Jul 02, 2015
  • IIM - B
  • Operations Management...
  • 1220
  • Pdf : 15 page(s)

Abstract  

This case traces the growth of Amagi and...

Case Study

Managing Linen at Apollo Hospitals

Sara Prakash Apoorva , Solayappan Muthu, Unnikrishnan Dinesh Kumar
  • Jan 02, 2015
  • IIM-B
  • Operations Management...
  • 1221
  • Pdf : 6 page(s)

Abstract 

The case describes the use of linen at the Apollo hospitals. Ap...

Case Study

BharatMatrimony.com

Srinivasan R , Rao Menaka
  • Oct 06, 2015
  • IIM-B
  • Strategic Management...
  • 1222
  • Pdf : 7 page(s)

Abstract 

The case on BharatMatrimony.com elucidates the business model o...

Case Study

Bühler India – Assessing Growth Opportunities

Shainesh G
  • Jan 04, 2016
  • IIM-B
  • Marketing Management...
  • 1223
  • Pdf : 18 page(s)

Abstract  

The case focuses on the dilemma faced by...

Case Study

The Radio Cab Industry in India (August 2014)

Tripathy Anshuman , Tariyal Piyush, Charaya Vyom
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1224
  • Pdf : 15 page(s)

Abstract

 The ‘‘Taxi For Sure: Technological...

Case Study

Taxi For Sure: Technical Innovation in The Radio Cab Industry

Tripathy Anshuman ,Tariyal Piyush ,Charaya Vyom
  • May 08, 2015
  • IIM-B
  • Operations Management...
  • 1225
  • Pdf : 11 page(s)

Abstract 

The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...

Case Study

Volkswagen India: Das Auto Digitally

Gupta Seema
  • May 11, 2015
  • IIM-B
  • Marketing Management...
  • 1226
  • Pdf : 30 page(s)

Abstract

In 2011, Volkswagen (VW) India made digi...

Case Study

EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?

Dutta Debolina , Ojha Abhoy
  • Jan 08, 2016
  • IIM-B
  • Human Resource Management...
  • 1227
  • Pdf : 12 page(s)

Abstract  

The Employee Provident Fund Schem...

Case Study

HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege

Kumar Rahul, Unni Krishnan Dinesh Kumar
  • Jan 04, 2016
  • IIM-B
  • Other...
  • 1228
  • Pdf : 12 page(s)

Abstract

ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...

Case Study

IndiaMART

Srinivasan R , Rao Menaka, Mayurapriya M
  • May 04, 2015
  • IIM-B
  • Strategic Management...
  • 1229
  • Pdf : 33 page(s)

Abstract

The case on IndiaMART enumerates important decisions that are made in...

Case Study

JUST DIAL LIMITED

Srinivasan R , Rao Menaka
  • Oct 01, 2015
  • IIM-B
  • Strategic Management...
  • 1230
  • Pdf : 5 page(s)

Abstract

The caselet on Just Dial elucidates the business model of a matching ...

Case Study

Larsen and Toubro: Spare Parts Forecasting

Hegde Prakash , Jaiswal Ruchi ,Kulkarni Suhruta ,Unnikrishnan Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1231
  • Pdf : 11 page(s)

Abstract  

Larsen and Toubro (L&T) was India’s largest tec...

Case Study

The Growth Dilemma at Grameen Koota

Ranjan Kumar , Rakesh Shainesh G
  • Sep 04, 2014
  • IIM-B
  • Marketing Management...
  • 1232
  • Pdf : 12 page(s)

Abstract

Grameen Koota had escaped any direct impact of the crisis faced by th...

Case Study

TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY

Jonnalagedda Sreelata
  • Jan 02, 2015
  • IIM-B
  • Marketing Management...
  • 1233
  • Pdf : 10 page(s)

Abstract 

Onion prices have been particularly volatile in India, reaching...

Case Study

SENSORY BRANDING: OREO IN THE INDIAN CONTEXT

Kumar Ramesh S, Goel Nalin , Geera Gireesh
  • Jul 03, 2015
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1234
  • Pdf : 10 page(s)

Abstract 

Indian marketing scenario (an emerging economy) has been experi...

Case Study

Practo

Srinivasan R
  • Oct 02, 2015
  • IIM-B
  • Strategic Management...
  • 1235
  • Pdf : 4 page(s)

Abstract  

The caselet on Practo elucidates the bus...

Case Study

SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?

Anshuman Ravi V , Pani Sarayu
  • Oct 02, 2015
  • IIM-B
  • Other...
  • 1236
  • Pdf : 16 page(s)

Abstract 

This case examines the delisting choice of Saint Gobain Sekurit...

Case Study

TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS

Dutta Debolina, Mishra Sushanta Kumar ,Manimala Mathew J
  • Jan 02, 2015
  • IIM-B
  • Human Resource Management...
  • 1237
  • Pdf : 21 page(s)

Abstract

 HCL Technologies Ltd., India’s fastest growing IT service...

Case Study

Sustaining the Akshaya Patra Foundation (A)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 02, 2015
  • IIM-B
  • Operations Management...
  • 1238
  • Pdf : 15 page(s), Doc : 15 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...

Case Study

Sustaining the Akshaya Patra Foundation (B)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1239
  • Pdf : 6 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...

Case Study

Era of Quality at the Akshaya Patra Foundation

H M Srujana Saranga, Haritha Unnikrishnan ,Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1240

Abstract 

The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...

Case Study

Tarnea Technology Solutions

Srinivasan R, Rao Menaka,
  • Jul 01, 2015
  • IIM-B
  • Strategic Management...
  • 1241
  • Pdf : 16 page(s)

Abstract  

The case on Tarnea Technology Solution i...

Case Study

Telma: Building and Defending a Market Leader

Jonnalagedda Sreelata , Shah Ami
  • Jul 01, 2015
  • IIM-B
  • Marketing Management...
  • 1242
  • Pdf : 17 page(s)

Abstract 

This case traces the inception to ...

Case Study

MARKETING HEAD’S CONUNDRUM

Bhandari Maneesh, Bagri Pramod Kumar ,Unnikrishnan Dinesh Kumar
  • Oct 15, 2015
  • IIM-B
  • Marketing Management...
  • 1243
  • Pdf : 9 page(s)

Abstract  

We Sell Everything in Softwa...

Case Study

GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES

Tripathy Anshuman ,Agarwal Manu, Imam Tabish
  • Oct 23, 2015
  • IIM-B
  • Operations Management...
  • 1244
  • Pdf : 25 page(s)

Abstract  

The case deals with the value chain of g...

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