Inaugural session of AIMA ICRC Case Writing Conference 30th March 2021 with Dr Raj Agrawal, Director, Centre for Management Education, AIMA, Mr Rajan Saxena Chairman, AIMA- India Case Research Centre, Former Vice-Chancellor, SVKM’s NMIMS University, Mumbai, Mr Pranjal Sharma, Economic Analyst, Advisor & an Author, Dr Anil D Sahasrabudhe, Chairman, AICTE and Dr Anuja Pandey, Head, AIMA - India Case Research Centre, Associate Professor of Marketing.