Panelists: Ravi Arora, Vice President, Innovation (Group Technology & Innovation Office), Tata Sons; Mario Schmidt, CEO, Lingel Windows; Shreyas Bakshi, Innovation Wor(k)shipper, Founder & MD, DWM Innovations Pvt Ltd; and Anuja Pandey, Deputy Director, AIMA.
The panelist were Prof Vidyanand Jha , Professor Organizational Behaviour, IIM Kolkata Dr Gita Bajaj Case Teaching & Writing Expert, Professor (HR & Communication), IMT Dubai, Dr Raj Agrawal Director , AIMA – CME & Dr Anuja Pandey, Head-AIMA India Case Research Centre
Third session of AIMA ICRC Case Writing Competition and Conference on the theme Writing World-Class Cases with Rajan Saxena, Chairperson, AIMA ICRC, Former VC & Distinguished Professor NMIMS, Charles Dhanaraj, Professor, University of Denver, Syed Zahoor Hassan, Professor, Suleman Dawood School of Business, Ex VC LUMS, Lahore, Piyush Sinha, Director, Advisory and Research at CRI, Ex-Professor, IIM-A
Second session of AIMA ICRC Case Writing Competition and Conference on the theme Case-based Teaching: Experience Sharing with Ajit Balakrishnan, Founder & Chairperson, Rediff.com, Rishikesha T Krishnan, Director & Professor of Strategy Indian Institute of Management Bangalore, Gita Bajaj, Professor & Chairperson, PGDM DCP, IMT Dubai, A K Sengupta, Founder and Convener at Higher Education Forum, Ex-Director, SIES and Raj Agrawal, Director, Centre for Management Education, AIMA
First session of AIMA ICRC Case Writing Competition & Conference on the theme Indian Cases: Learning From Global Perspective with Bhimaraya Metri, Chairman-AIMA Board of Studies & Director Indian Institute of Management, Nagpur, N R Parasuraman, Director & Professor-Finance, SDMIMD, Dinesh Kumar, Professor, Chairperson, Data Centre and Analytics Lab, IIM Bangalore, Prabhat Pankaj, Director, Jaipuria Institute of Management and Zeljko Sevic, Former dean and advisor to the Board UMM Malaysia
Inaugural session of AIMA ICRC Case Writing Conference 30th March 2021 with Dr Raj Agrawal, Director, Centre for Management Education, AIMA, Mr Rajan Saxena Chairman, AIMA- India Case Research Centre, Former Vice-Chancellor, SVKM’s NMIMS University, Mumbai, Mr Pranjal Sharma, Economic Analyst, Advisor & an Author, Dr Anil D Sahasrabudhe, Chairman, AICTE and Dr Anuja Pandey, Head, AIMA - India Case Research Centre, Associate Professor of Marketing.
Dr Anuja Pandey Choice of the case is important. Many case studies can be developed around sustainability, vaccine development, public health, supply chain disruption, the sector-wise impact of covid and their solutions. Real solutions to the issues should be catered. Creation of cases using the right multimedia tools is important. Collaborations in case writing need prudence.
The ultimate objective of a case is to be taught. The pandemic added as a catalyst to adapt to digital teaching. Cases should be short and interesting and decision focused. Students might be distracted so the choice of case is crutial such as multimedia cases that serve multiple purposes.
Dr. Raj stated that globalisation and technology have created competitiveness and have given us tech based models which uses AI, Big Data, etc. Unannounced recession because of low demand, unemployment, supply chain disruption, will pose a challenge in the future, therefore, improved models should be adopted considering technology trends.
Sudhenshu talked about the challenges such as being restrained from field work and opportunities such as availability of data online, newness of data and techniques in regards to pandemic times. He taught that for case writing, create a story, be narrative, use visuals and quantified data.
Gita bajaj started that students keeping their videos off and bandwidth issues as challenges. Students mistake discussing preparatory casework over messaging. Teachers should define ground rules, record classes, give breaks, seek suggestions and take advantage of engagement tools like polls, videos, charts etc for effective case writing.L