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Case Study
Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
Dr. Harleen Kaur, Dr.Priti Gadhavi
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Aug 29, 2018
India Case Research
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...
Case Study
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
Dr.. Harleen Kaur, Ms. Nupur Chopra
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Aug 29, 2018India Case ResearchMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Case Study
Narendra Modi's Leadership and India's Demonetisation
Dr. Sudhir Naib, Dr. Swati Singh
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Oct 16, 2018India Case ResearchOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Article
Management Education Is All Set To Change With Artificial Intelligence And Big Data
Anuja Pandey
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Aug 29, 2018India Case ResearchManagerial Economics,Information Te...1018 Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
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