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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • India Case Research
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • India Case Research
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • IIM-B
  • Marketing Management,Operations Man...
  • 1176

Abstract

This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...

Case Study

BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT

Kumar Ramesh S , Choudhary Amod
  • Nov 01, 2012
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1178

Abstract

With several brands in the premium shirt...

Case Study

3M INDIA: IN INDIA FOR INDIA

Ojha Abhoy K
  • Nov 01, 2012
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1179

Abstract

The case describes the evolution of 3M as an innovative organization ...

Case Study

Kingfisher Airlines: Managing Multiple Stakeholders

Ojha Abhoy K
  • Mar 01, 2012
  • IIM-B
  • Strategic Management...
  • 1180

Abstract

The case is based on the crisis faced by Kingfisher Airlines during N...

Case Study

Bosch in India

Gupta Seema
  • Feb 01, 2013
  • IIM-B
  • Marketing Management...
  • 1181

Abstract

The case describes the brand migration from MICO to Bosch in India. T...

Case Study

EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY

Kumar Ramesh S, Minj Eric
  • Feb 13, 2013
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1182

Abstract

India has traditionally been a tea drinking nation. The association o...

Case Study

PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE

Unnikrishnan Dinesh Kumar, Ranjan Kshitiz
  • Mar 07, 2012
  • IIM-B
  • Other...
  • 1183

Abstract

The Indian Premier League (IPL), a prof...

Case Study

ITC LIMITED: INDIA FIRST

Ramachandran J , Manikandan K S
  • Aug 09, 2012
  • IIM-B
  • Other...
  • 1184

Abstract

The case traces the evolution of ITC Lim...

Case Study

EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET

Kumar Ramesh S,Teja Ande, Hussain Syed
  • Aug 12, 2012
  • IIM-B
  • Marketing Management...
  • 1185

Abstract

India has been an emerging market that is witnessing radical changes ...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)

Holla Jayaram , Krishnan Rishikesha, Prakhya Srinivas
  • Mar 06, 2012
  • IIM-B
  • Marketing Research...
  • 1186

Abstract

In India, air travel in the early twentieth century is mostly between...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)

Holla Jayaram, Krishnan Rishikesha , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Research...
  • 1187

Abstract

In India, air travel in the early twentieth century is mostly between major cities and has histori...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)

Holla Jayaram, Krishnan Rishikesha, Prakhya Srinivas
  • Mar 05, 2012
  • IIM-B
  • Marketing Research...
  • 1188

Abstract

In India, air travel in the early twenti...

Case Study

CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1189

Abstract

This case on CavinKare’s founding describes the entrepreneurial...

Case Study

CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Strategic Management...
  • 1190

Abstract

This case on CavinKare describes the incredible vision the organization set itself. This case is s...

Case Study

LabourNet: Empowering Informal Sector Labourers

Mukherji Sourav, Rodrigues Caren, Pabbisetty Sridhar
  • Mar 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1191

Abstract

This case chronicles the evolution and challenges faced by LabourNet,...

Case Study

ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT

Peattie Ken , P D Jose
  • Aug 01, 2012
  • IIM-B
  • Other...
  • 1192

Abstract

Partnerships between companies and non-profit causes are viewed as a ...

Case Study

THE PARK HOTELS: DESIGNING EXPERIENCE

Ramachandran J,Gupta Seema
  • Aug 01, 2012
  • IIM-B
  • Strategic Management...
  • 1193

Abstract

The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...

Case Study

RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?

Jonnalagedda Sreelata
  • Aug 01, 2012
  • IIM-B
  • Marketing Management...
  • 1194

Abstract

The market for security solutions is highly fragmented with no domina...

Case Study

Saffola Cooking Oil – The Repositioning Journey

Poddar Rochna , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Management...
  • 1195

Abstract

This case critically analyzes the positioning journey traversed by Sa...

Case Study

THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT

Anshuman V. Ravi, Narang Tapsi, Sharma Anand,K
  • Nov 01, 2012
  • IIM-B
  • Financial Management...
  • 1196

Abstract

This case exposes students to financial decision-making in government enterprises and the concepts...

Case Study

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Kumar Ramesh S, Bhattacharyya Arun
  • Feb 01, 2013
  • IIM-B
  • Marketing Management,Entrepreneursh...
  • 1197

Abstract

The business world-over, and especially in emerging markets, is undergoing a radical transformatio...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (A)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1198

Abstract

Information technologies enable key divisions of an organization such...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (B)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1199

Abstract

Information technologies enable key divisions of an organization such...

Case Study

COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING

Gupta Seema
  • Nov 01, 2012
  • IIM-B
  • Marketing Management...
  • 1200

Abstract

The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...

Case Study

A Game of Two Halves: In-play Betting in Football

Unnikrishnan, Dinesh Kumar,Sandeep V ,Satyabala H
  • Feb 01, 2013
  • IIM-B
  • Other...
  • 1201

Abstract

According to the Fédération Internationale de Football Association (FIFA), while the...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

Resource Planning at Akshaya Patra, Vasanthapura

Tripathy Anshuman, Kiran K
  • Jul 02, 2014
  • IIM-B
  • Operations Management...
  • 1217
  • Pdf : 27 page(s)

Abstract  

The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...

Case Study

BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION

Ojha Abhoy K
  • Jul 02, 2014
  • IIM-B
  • Strategic Management...
  • 1218
  • Pdf : 10 page(s)

Abstract

The case describes a situation faced by the Starter Motor and Generat...

Case Study

AMABLE –MARKETING INNOVATION IN EDUCATION

Kulkarni Suhruta, Jonnalagedda Sreelata
  • Jul 02, 2015
  • IIM-B
  • Marketing Management...
  • 1219
  • Pdf : 16 page(s)

Abstract  

Amable, a Bangalore-based children’s education orga...

Case Study

AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY

Tripathy Anshuman, Annam Leela Krishna , Agrawal Mayur
  • Jul 02, 2015
  • IIM-B
  • Operations Management...
  • 1220
  • Pdf : 15 page(s)

Abstract  

This case traces the growth of Amagi and...

Case Study

Managing Linen at Apollo Hospitals

Sara Prakash Apoorva , Solayappan Muthu, Unnikrishnan Dinesh Kumar
  • Jan 02, 2015
  • IIM-B
  • Operations Management...
  • 1221
  • Pdf : 6 page(s)

Abstract 

The case describes the use of linen at the Apollo hospitals. Ap...

Case Study

BharatMatrimony.com

Srinivasan R , Rao Menaka
  • Oct 06, 2015
  • IIM-B
  • Strategic Management...
  • 1222
  • Pdf : 7 page(s)

Abstract 

The case on BharatMatrimony.com elucidates the business model o...

Case Study

Bühler India – Assessing Growth Opportunities

Shainesh G
  • Jan 04, 2016
  • IIM-B
  • Marketing Management...
  • 1223
  • Pdf : 18 page(s)

Abstract  

The case focuses on the dilemma faced by...

Case Study

The Radio Cab Industry in India (August 2014)

Tripathy Anshuman , Tariyal Piyush, Charaya Vyom
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1224
  • Pdf : 15 page(s)

Abstract

 The ‘‘Taxi For Sure: Technological...

Case Study

Taxi For Sure: Technical Innovation in The Radio Cab Industry

Tripathy Anshuman ,Tariyal Piyush ,Charaya Vyom
  • May 08, 2015
  • IIM-B
  • Operations Management...
  • 1225
  • Pdf : 11 page(s)

Abstract 

The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...

Case Study

Volkswagen India: Das Auto Digitally

Gupta Seema
  • May 11, 2015
  • IIM-B
  • Marketing Management...
  • 1226
  • Pdf : 30 page(s)

Abstract

In 2011, Volkswagen (VW) India made digi...

Case Study

EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?

Dutta Debolina , Ojha Abhoy
  • Jan 08, 2016
  • IIM-B
  • Human Resource Management...
  • 1227
  • Pdf : 12 page(s)

Abstract  

The Employee Provident Fund Schem...

Case Study

HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege

Kumar Rahul, Unni Krishnan Dinesh Kumar
  • Jan 04, 2016
  • IIM-B
  • Other...
  • 1228
  • Pdf : 12 page(s)

Abstract

ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...

Case Study

IndiaMART

Srinivasan R , Rao Menaka, Mayurapriya M
  • May 04, 2015
  • IIM-B
  • Strategic Management...
  • 1229
  • Pdf : 33 page(s)

Abstract

The case on IndiaMART enumerates important decisions that are made in...

Case Study

JUST DIAL LIMITED

Srinivasan R , Rao Menaka
  • Oct 01, 2015
  • IIM-B
  • Strategic Management...
  • 1230
  • Pdf : 5 page(s)

Abstract

The caselet on Just Dial elucidates the business model of a matching ...

Case Study

Larsen and Toubro: Spare Parts Forecasting

Hegde Prakash , Jaiswal Ruchi ,Kulkarni Suhruta ,Unnikrishnan Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1231
  • Pdf : 11 page(s)

Abstract  

Larsen and Toubro (L&T) was India’s largest tec...

Case Study

The Growth Dilemma at Grameen Koota

Ranjan Kumar , Rakesh Shainesh G
  • Sep 04, 2014
  • IIM-B
  • Marketing Management...
  • 1232
  • Pdf : 12 page(s)

Abstract

Grameen Koota had escaped any direct impact of the crisis faced by th...

Case Study

TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY

Jonnalagedda Sreelata
  • Jan 02, 2015
  • IIM-B
  • Marketing Management...
  • 1233
  • Pdf : 10 page(s)

Abstract 

Onion prices have been particularly volatile in India, reaching...

Case Study

SENSORY BRANDING: OREO IN THE INDIAN CONTEXT

Kumar Ramesh S, Goel Nalin , Geera Gireesh
  • Jul 03, 2015
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1234
  • Pdf : 10 page(s)

Abstract 

Indian marketing scenario (an emerging economy) has been experi...

Case Study

Practo

Srinivasan R
  • Oct 02, 2015
  • IIM-B
  • Strategic Management...
  • 1235
  • Pdf : 4 page(s)

Abstract  

The caselet on Practo elucidates the bus...

Case Study

SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?

Anshuman Ravi V , Pani Sarayu
  • Oct 02, 2015
  • IIM-B
  • Other...
  • 1236
  • Pdf : 16 page(s)

Abstract 

This case examines the delisting choice of Saint Gobain Sekurit...

Case Study

TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS

Dutta Debolina, Mishra Sushanta Kumar ,Manimala Mathew J
  • Jan 02, 2015
  • IIM-B
  • Human Resource Management...
  • 1237
  • Pdf : 21 page(s)

Abstract

 HCL Technologies Ltd., India’s fastest growing IT service...

Case Study

Sustaining the Akshaya Patra Foundation (A)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 02, 2015
  • IIM-B
  • Operations Management...
  • 1238
  • Pdf : 15 page(s), Doc : 15 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...

Case Study

Sustaining the Akshaya Patra Foundation (B)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1239
  • Pdf : 6 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...

Case Study

Era of Quality at the Akshaya Patra Foundation

H M Srujana Saranga, Haritha Unnikrishnan ,Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1240

Abstract 

The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...

Case Study

Tarnea Technology Solutions

Srinivasan R, Rao Menaka,
  • Jul 01, 2015
  • IIM-B
  • Strategic Management...
  • 1241
  • Pdf : 16 page(s)

Abstract  

The case on Tarnea Technology Solution i...

Case Study

Telma: Building and Defending a Market Leader

Jonnalagedda Sreelata , Shah Ami
  • Jul 01, 2015
  • IIM-B
  • Marketing Management...
  • 1242
  • Pdf : 17 page(s)

Abstract 

This case traces the inception to ...

Case Study

MARKETING HEAD’S CONUNDRUM

Bhandari Maneesh, Bagri Pramod Kumar ,Unnikrishnan Dinesh Kumar
  • Oct 15, 2015
  • IIM-B
  • Marketing Management...
  • 1243
  • Pdf : 9 page(s)

Abstract  

We Sell Everything in Softwa...

Case Study

GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES

Tripathy Anshuman ,Agarwal Manu, Imam Tabish
  • Oct 23, 2015
  • IIM-B
  • Operations Management...
  • 1244
  • Pdf : 25 page(s)

Abstract  

The case deals with the value chain of g...

Case Study

CULTURAL SYMBOLISM AND AN ENTREPRENEURIAL BRAND – THE INDIAN CONTEXT

Kumar Ramesh S , JanakiramanJagannath , Sethuramalingam Shankar
  • Jan 23, 2015
  • IIM-B
  • Marketing Management...
  • 1245
  • Pdf : 11 page(s)

Abstract 

The case is about Inscape, a Bangalore-based Indian entrepreneu...

Case Study

Science of Social Influence – HP Brandclout

H M Srujana , Chatterjee Sudeep , Shakya Kratika ,Unnikrishnan Dinesh Kumar
  • May 15, 2015
  • IIM-B
  • Other...
  • 1246
  • Pdf : 14 page(s)

Abstract

Hewlett–Packard (HP) has been a 75-year-old technology leader ...

Case Study

Customer Analytics at Flipkart.Com

Bhansali Naveen , Rudravaram Jitendra, Grover Shailaja, Unni Krishnan Dinesh Kumar
  • Jan 20, 2016
  • IIM-B
  • Marketing Management...
  • 1247
  • Pdf : 15 page(s)

Abstract 

Flipkart, the poster child of Indian e-commerce, was ...

Case Study

Package Pricing at Mission Hospital

T K Sriram ,GroverShailaja ,Hariharan Satyabala, Unni Krishnan Dinesh Kumar
  • Jul 31, 2015
  • IIM-B
  • Other...
  • 1248
  • Pdf : 9 page(s)

Abstract

Mission Hospital started its operations on April 02, 2008 with the ai...

Case Study

MAHINDRA AEROSPACE: LOOKING AHEAD

Ojha Abhoy K
  • Sep 26, 2014
  • IIM-B
  • Strategic Management...
  • 1249
  • Pdf : 10 page(s)

Abstract

Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO...

Case Study

Maxim in India A

Jonnalagedda Sreelata , Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1250
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

Maxim in India A

Jonnalagedda Sreelata , Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1251
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

SSISM – SOCIAL ENTREPRENEURSHIP OR CHAOS?

Dutta Debolina, Seshadri DVR
  • Sep 23, 2016
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1252
  • Pdf : 14 page(s)

Abstract

SSISM is the case of a missionary organization, founded by an upward...

Case Study

AN ‘INSPIRE’-D JOURNEY TO RECOVER TSUNAMI-HIT LAND

Saranga Haritha
  • Mar 30, 2018
  • IIM-B
  • Other...
  • 1253
  • Pdf : 16 page(s)

Abstract

The case narrates the journey of an environmentalist, M Revathi, who ...

Case Study

THE WATER WARS: COLAS AND SUSTAINABILITY IN THE TWENTY-FIRST CENTURY

Jose P D ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Corporate Social Responsibility...
  • 1254
  • Pdf : 19 page(s)

Abstract 

This case elucidates the need for water for businesses, with a ...

Case Study

COLLABORATIVE COMMERCE FOR EMPOWERING MARGINALISED COMMUNITIES: THE AUTO-RICKSHAW COMMUNITY EMPOWERMENT (ACE) ECOSYSTEM AND T4U

Jose P D , Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Strategic Management,Corporate Soci...
  • 1255
  • Pdf : 21 page(s)

Abstract

The case as the title reveals is about a collaborative program called...

Case Study

ACE DESIGNERS – COMPETING THROUGH PROCESS IMPROVEMENT

Saranga Haritha, Rupali Kaul , Anand Krishnan
  • Mar 30, 2018
  • IIM-B
  • Operations Management...
  • 1256
  • Pdf : 15 page(s)

Abstract  

This case p...

Case Study

ARTHAKRANTI: NEED FOR STRATEGY

Ghura Amarpreet Singh,Prabhu Ganesh
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1257
  • Pdf : 25 page(s)

Abstract 

This case describes the situation faced by a Trust named ArthaK...

Case Study

ARAVIND EYE CARE’S VISION CENTRES – REACHING OUT TO THE RURAL POOR

G. Shainesh, Kulkarni Suhruta
  • Sep 22, 2016
  • IIM-B
  • Marketing Management...
  • 1258
  • Pdf : 17 page(s)

Abstract 

Aravind Eye Care Systems (Aravind) had started setting up visio...

Case Study

ATHER ENERGY: RIDING THE ELECTRIC VEHICLE TIDE

Tripathy Anshuman, Sahasrabuddhe Amey, Bose Indrasis
  • Sep 27, 2018
  • IIM-B
  • Operations Management...
  • 1259
  • Pdf : 23 page(s)

Abstract 

This case introduces the readers to informatio...

Case Study

POSITIONING AND BEHAVIORAL DIMENSIONS: IMPLICATIONS FOR BIG BAZAAR

Ramesh Kumar S , Mishitha Jaiswal, Shaimee Gupta
  • Jun 23, 2017
  • IIM-B
  • Marketing Management,Customer Relat...
  • 1260
  • Pdf : 12 page(s)

Abstract 

Vineet Saraiwala, Assistant Manage...

Case Study

Belstar India Finance

Sriram M S
  • Jan 03, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1261
  • Pdf : 17 page(s)

Abstract

Kalpana Sankar, was working with community-based initiatives, using a...

Case Study

MARKETING TRANSFORMATION USING SOCIAL NETWORK ON DIGITAL MEDIA: HOW BJP USED WHATSAPP TO CREATE A SUCCESSFUL WOM CAMPAIGN

Shah Ami , Unni Krishnan Dinesh Kumar
  • Mar 30, 2017
  • IIM-B
  • Marketing Management...
  • 1262
  • Pdf : 23 page(s)

Abstract

Managed word-of-mouth and viral marketing have emerged as one of the biggest trends of the decade....

Case Study

EdGE Networks: Making HR Intelligent

Dutta Debolina, Venkatagiri Shankar
  • Dec 30, 2016
  • IIM-B
  • Human Resource Management,Business ...
  • 1263
  • Pdf : 21 page(s)

Abstract  

Innovations in big data and machine lear...

Case Study

GoCoop Social Marketplace

Velamuri Ramakrishna, Sabarinathan G , Kulkarni Suhruta
  • Jun 22, 2017
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1264
  • Pdf : 23 page(s)

Abstract 

GoCoop is a four-year old start-up that is creating an internat...

Case Study

Analytics Empowering Agriculture – Jayalaxmi Agro Tech

Tiwari Purvi, Grover Shailaja , Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1265
  • Pdf : 11 page(s)

Abstract  

Jayalaxmi Agrotech (JAT) is a company based out of a smal...

Case Study

COMBATING THE YOGA GURU: DABUR’S DILEMMA

Bhalla Manaswini, Dey Koustav , Aggarwal Pulkit
  • Sep 29, 2017
  • IIM-B
  • Strategic Management...
  • 1266
  • Pdf : 25 page(s)

Abstract

The case intends to introduce the reader...

Case Study

Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain

Ojha Abhoy K , Hazra Jishnu
  • Jun 23, 2017
  • IIM-B
  • Operations Management...
  • 1267
  • Pdf : 10 page(s)

Abstract

Dynamic Technologies (DT) is a India-based aerospace manufacturing co...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1268
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1269
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

Ranbaxy Laboratories Limited: Changing Aspirations

Ramachandran J, Manukonda Snigdha, Awate Kiran
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Other...
  • 1270
  • Pdf : 25 page(s)

Abstract 

This case captures the roller-coaster ride of India’s fir...

Case Study

GRAMEEN KOOTA: THE TURNAROUND FOR FINANCIAL INCLUSION

Shainesh G , Rao Menaka
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,Other...
  • 1271
  • Pdf : 17 page(s)

Abstract 

Grameen Koota (GK) is a micro finance institution (MFI) that of...

Case Study

FULLERTON: RISK ANALYTICS AND BUSINESS STRATEGY

Anshuman Ravi V, Saby Mitra
  • Sep 30, 2016
  • IIM-B
  • Financial Management...
  • 1272
  • Pdf : 21 page(s)

Abstract  

In the aftermath of the financial crisis...

Case Study

FERRERO GROUP: SECURING SUPPLY FOR HAZELNUTS

Jain Tarun , Hazra Jishnu
  • May 27, 2016
  • IIM-B
  • Operations Management...
  • 1273
  • Pdf : 15 page(s)

Abstract  

Ferrero Group is a confectionery manufac...

Case Study

BEHAVIORAL DRIVERS OF BRAND EQUITY – HEAD & SHOULDERS IN INDIA

Tyagi Loveneet, Kumar Ramesh S
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1274
  • Pdf : 15 page(s)

Abstract

“What are the nuances that link br...

Case Study

JOSEPHS®: THE SERVICE MANUFACTORY

Srinivasan R
  • May 28, 2016
  • IIM-B
  • Strategic Management...
  • 1275

Abstract  

The case on JOSEPHS® inte...

Case Study

MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE

R Kiran , Mukhopadhyay Arunabha, Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1278
  • Pdf : 16 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

VMW is a leader in softwar...

Case Study

SURGICAL CARE FOR LOW-INCOME, RURAL POPULATIONS: AN ALTERNATIVE DELIVERY MODEL FROM JAN SWASTHYA SAHYOG, INDIA

Sethuraman Kannan ,Tirupati Devanath ,Raykar Nakul , Awasthy Prakash
  • Sep 30, 2016
  • IIM-B
  • Operations Management,Healthcare Ma...
  • 1279
  • Pdf : 48 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

...

Case Study

LP LABORATORIES LTD: FINANCING WORKING CAPITAL

M Jayadev
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1280
  • Pdf : 19 page(s)

 

Abstract 

This case sets the context of a fast growing com...

Case Study

Predicting Net Promoters Score (NPS) to Improve Patient Experience at Manipal Hospitals

Kumar Rahul ,Shenoy Sandhya , Unni Krishnan Dinesh Kumar
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1281
  • Pdf : 11 page(s)

Abstract  

Manipal Hospitals, which was started in 1953, had the advantage of being the “ol...

Case Study

IMPROVING CUSTOMER ENGAGEMENT AT VMWARE THROUGH ANALYTICS

Seth Nandini , Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1282
  • Pdf : 12 page(s)

Abstract

VMware (VMW) is a listed software compan...

Case Study

SUSTAINING AN ETHNIC SOFT DRINK – PAPER BOAT: BRAND POSITIONING AND CONSUMER BEHAVIOR

Kumar Ramesh S ,Sivagurunathan Mithun
  • Sep 30, 2016
  • IIM-B
  • Marketing Management...
  • 1283
  • Pdf : 15 page(s)

Abstract  

Parvesh Dabuka, Head of Marketing, Paper...

Case Study

HEMAS HOLDING PLC: MANAGING LEADERSHIP TRANSITION IN A FAMILY CONTROLLED PUBLICLY LISTED FIRM

Ojha Abhoy K
  • Sep 29, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1284
  • Pdf : 16 page(s)

Abstract 

 Hemas Holding PLC (HHPLC) was a Colombo ...

Case Study

QwikcilverTM and WoohooTM Developing a Complementary Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1285
  • Pdf : 27 page(s)

Abstract 

This case on Qwikcilver and Woohoo...

Case Study

ROLOCULE GAMES: NEGOTIATING THE MOBILE GAMING WAVE

JHA SRIVARDHINI K, RAO MENAKA, SARKAR SHUBHANSHUK
  • Sep 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1286

Abstract  

The case describes the journey of Rolocule, a mobile gami...

Case Study

ROPOSO.COM: SHARE YOUR STYLE Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking

Chatterjee Chirantan, Vardhan Reechal
  • Jun 30, 2017
  • IIM-B
  • Digital Marketing...
  • 1287
  • Pdf : 20 page(s)

Abstract  

Roposo founders from their original days as founders of Giveter learnt about sustainab...

Case Study

SATTVA eTECH: MANAGING UNCERTAINTIES IN THE PROJECT NETWORK

Jain Tarun, Hazra Jishnu
  • Mar 24, 2017
  • IIM-B
  • Operations Management...
  • 1288
  • Pdf : 11 page(s)

Abstract 

SATTVA eTECH is an electronics company involved in design and d...

Case Study

Data Enables Insights from Sericulture: – Jayalaxmi Agro Tech

A Giriraj, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1289
  • Pdf : 9 page(s)

Abstract  

Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded ...

Case Study

Retail Strategy at Spencer’s

Mishra Ashis, Ghosh Pulak
  • Jan 29, 2018
  • IIM-B
  • Marketing Management...
  • 1290
  • Pdf : 18 page(s)

Abstract

Spencer’s is major retail firm in India that operates in hyperm...

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1291
  • Pdf : 22 page(s)

Abstract 

i-flex is a unique illustration of an Indian software product company that emerged from an e...

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1292
  • Pdf : 22 page(s)

Abstract

i-flex is a unique illustration of an Indian software product company...

Case Study

PROCESS IMPROVEMENT IN TEXTILE WET PROCESSING – A CASE STUDY FROM THE INDIAN SMALL-SCALE SECTOR

SARANGA HARITHA, CHOUDHURY SAGNIK, GUPTA AGRIM ,IYER ABHISHEK, JALAN UDIT, KHERA HIMANSHU
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1293
  • Pdf : 17 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

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Case Study

SEEDFUND

Sabarinathan G , Velamuri Ramakrishna
  • Dec 28, 2018
  • IIM-B
  • Financial Management...
  • 1294
  • Pdf : 19 page(s)

Abstract 

Seedfund is an early stage venture capital (VC) fund focused on...

Case Study

Videocon D2H: In Film Branding

Gupta Seema ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Marketing Management,Advertising an...
  • 1295
  • Pdf : 26 page(s)

Abstract

The case describes Videocon’s experiences of in film branding o...

Case Study

VINYAS: TO BE A CONTRACT MANUFACTURER OR SELL THROUGH OWN CHANNEL?

Jain Tarun ,Hazra Jishnu
  • Jun 29, 2018
  • IIM-B
  • Operations Management,Supply Chain ...
  • 1296
  • Pdf : 6 page(s)

Abstract 

This case describes the sourcing challenge faced by a firm which is involved in contract man...

Case Study

WIPRO BPO: POSITIONING BASE SUITE AS A PLATFORM

Srinivasan R, Bhattacharya Samriddhi, Pal Sumanta
  • Jan 26, 2018
  • IIM-B
  • Strategic Management,Entrepreneursh...
  • 1297

Abstract  

The case on Wipro BPO’s Base)))

Case Study

TESTING MARKETING HYPOTHESIS AT WSES

Unni Krishnan Dinesh Kumar
  • Jun 29, 2018
  • IIM-B
  • Marketing Management...
  • 1298
  • Pdf : 8 page(s)

Abstract  

We Sell Everything in Software (WSES)

Case Study

INDIAN SOFTWARE SERVICES INDUSTRY: THE CHANGING LANDSCAPE

J Ramachandran ,Krishna Murthy Ramya,Garg Pranav
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1299
  • Pdf : 25 page(s)

Abstract 

Set in 2015, the case describes th...

Case Study

3D PRINTING AT IMAGINARIUM IF YOU CAN THINK IT, WE CAN BUILD IT

Tripathy Anshuman, Ketkar Harshvardhan ,Kulkarni Onkar
  • Sep 30, 2016
  • IIM-B
  • Operations Management...
  • 1300
  • Pdf : 21 page(s)

Abstract  

This case presents an instance of the challenges faced by...

Case Study

AAI BIDDING FOR BHOGAPURAM AIRPORT: FROM AUTHORITY TO BIDDER

Raghuram Ganesan, Gopikuttan Gopi S
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1301
  • Pdf : 29 page(s)

Abstract 

Airports Authorit...

Case Study

CCD: SOYA COOPERATIVES MARCH INTO BRANDING

Tripathy Anshuman ,R Chandru , Venkataraman Preethi
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1302
  • Pdf : 21 page(s)

Abstract  

The case deals with the value chain of s...

Case Study

Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India.

Tah Ujjwal , Kamath Rajalaxmi
  • Dec 28, 2018
  • IIM-B
  • Other...
  • 1303
  • Pdf : 20 page(s)

Abstract 

This case illustrates the perils of implementi...

Case Study

HackerEarth™: Open Innovation Management Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1304
  • Pdf : 32 page(s)

Abstract 

 The case study on HackerEarth traces the evolution of an open innovat...

Case Study

LITTLE GREEN KID

Jha Srivardhini K , Jacob Manna
  • Dec 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1305
  • Pdf : 15 page(s)

Abstract 

The case describes the journey of Rashmi Vittal, founder of Lit...

Case Study

ALIBABA – BUILDING A SOCIAL SUSTAINABILITY ECOSYSTEM FOR E-COMMERCE

Saranga Haritha, Huang Yanghua
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,E-Commerce...
  • 1306
  • Pdf : 16 page(s)

Abstract 

 The case narrates the evolution of the Alibaba Group, starting with Alibaba.com in 199...

Case Study

Corporatization of Bollywood

Agarwal Aayush, Kansal Chaitanya, Garg Pranav
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1307
  • Pdf : 26 page(s)

Abstract

Set in 2016-17, the case describes the evolution of the Hindi movie i...

Case Study

LEADING THE TATA GROUP (A): THE RATAN TATA YEARS

Manikandan K S, Rajyalakshmi K, Ramachandran J
  • Dec 29, 2017
  • IIM-B
  • Strategic Management...
  • 1308
  • Pdf : 24 page(s)

Abstract

This two-part case traces the evolution of the Tata Group, one of India’s largest and well-k...

Case Study

LEADING THE TATA GROUP (B): THE CYRUS MISTRY YEARS

Manikandan K S ,Ramachandran J
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1309
  • Pdf : 14 page(s)

Abstract (Maximum of 2,000 Characters): 

Th...

Case Study

SATTVA eTECH: CHALLENGES IN EMBEDDED NEW PRODUCT DEVELOPMENT

Jain Tarun, Hazra Jishnu
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Operations Man...
  • 1310
  • Pdf : 21 page(s)

Abstract

SATTVA eTECH is an electronics company involved in design and development of embedded new products...

Case Study

HIGHWAY DELITE: MOBILE APP BRAND BUILDING USING GOOGLE ADWORDS

Krishnan Lyndem Preeti , Mahadevan Dhrithi
  • Sep 28, 2018
  • IIM-B
  • Marketing Management...
  • 1311
  • Pdf : 18 page(s)

Abstract

The case highlights a digital advertising campaign of a mobile app in India named “Highway D...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (A)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1312
  • Pdf : 10 page(s)

Abstract  

Set in early 2009, Part (A) of the case ...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (B)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1313
  • Pdf : 10 page(s)

Abstract 

Set in early 2009, Part (A) of the case describes the operation...

Case Study

ALL THAT GLITTERS IS GOLD: A CASE OF INVENTORY ACCOUNTING POLICY

Srinivasan Padmini
  • Mar 30, 2017
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1314
  • Pdf : 12 page(s)

Abstract  

The case provides a setting in which stu...

Case Study

AIRVENT FANS CO.

Tripathy Anshuman, Safaya Shikha
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1315
  • Pdf : 17 page(s)

Abstract

Airvent Fans Co., which manufactures ceiling fans for two OEM customers, Tropical and WindStar, is...

Case Study

BMR ADVISORS – COMPETING ON QUALITY

Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Other...
  • 1316
  • Pdf : 22 page(s)

Abstract 

BMR Advisors thus far had achieved...

Case Study

MARKDOWN OPTIMIZATION FOR AN INDIAN APPAREL RETAILER

George Deepak, Kuram Karthik ,Subramanian Ramalakshmi , Singh Sumad , Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1317
  • Pdf : 15 page(s)

Abstract  

Siddharth Sinha is the CEO of an apparel retailer WE SELL...

Case Study

CUSTOMER ANALYTICS AT BIGBASKET – PRODUCT RECOMMENDATIONS

Abraham Paul, Pradhan Manaranjan, Lakshminarayanan, Iyer Ganesh, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1318
  • Pdf : 5 page(s)

Abstract 

Bigbasket.com was India’s largest online grocery and food store established in 2011 by...

Case Study

FRAUD ANALYTICS AT MCA TECHNOLOGY SOLUTIONS – PREDICTING EARNING MANIPULATIONS BY INDIAN FIRMS

Unni Krishnan Dinesh Kumar , Inayath Syed Tousif Ahmed , Ganeshan Suresh
  • Sep 30, 2016
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1319
  • Pdf : 9 page(s)

Abstract  

MCA Technology Solutions Private Limited was established ...

Case Study

INDIAN PREMIER LEAGUE

Gupta Sonali , Raj Akshat, Pradhan Diptiprakash, Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1320
  • Pdf : 35 page(s)

Abstract

Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-base...

Case Study

Indian sugar industry: Is it sweet enough

Arkadi Manoj , Nair Maya, Samavedam Rathnakar, Sharma Chetna, Lahoti Chhavi, George Rejie P
  • Jan 26, 2018
  • IIM-B
  • Strategic Management...
  • 1321
  • Pdf : 27 page(s)

Abstract

This case discusses the evolution and dy...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1322
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1323
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

THE AKSHAYA NIDHI FOUNDATION in Aid of Akshaya Patra

Tripathy Anshuman , Raj Akshat
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1330
  • Pdf : 20 page(s)

Abstract 

Akshaya Patra was founded by ISKCO...

Case Study

USING MARKOV CHAIN TO FORECAST SALES BOOKING

Bhandari Maneesh Bagri,Pramod Kumar Unni Krishnan, Dinesh Kumar
  • Feb 15, 2019
  • IIM-B
  • Marketing Management...
  • 1331
  • Pdf : 6 page(s)

Abstract 

 We Sell Everything in Software’ WSES Inc. is a products company and specializes ...

Case Study

PREDICTING INFLATION THROUGH ONLINE PRICES

Banerjee Ritwik , Singhal Nished ,Subramanian Chetan, Rao Menaka
  • Mar 21, 2019
  • IIM-B
  • Managerial Economics...
  • 1332
  • Pdf : 7 page(s)

Abstract 

The case is about inflation and how it is computed in the category of food price indexes. Th...

Case Study

STELLAR AUTO LTD.

Tripathy Anshuman, Chintapalli Prashant
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1333
  • Pdf : 12 page(s)

Abstract

 Stellar Auto Ltd. (SAL) is upgrading its current Galaxy product to Galaxy X...

Case Study

SATTVA eTECH: CONTRACT SELECTION IN COMPONENT PROCUREMENT

Jain Tarun, Hazra Jishnu
  • Mar 15, 2019
  • IIM-B
  • Operations Management...
  • 1334
  • Pdf : 6 page(s)

Abstract  

The case describes the contract selection issue by an embedded produc...

Case Study

ASIAN PAINTS LIMITED: PAINTING HISTORY

Ramachandran Garg,Jalaj
  • Feb 22, 2019
  • IIM-B
  • Strategic Management...
  • 1335
  • Pdf : 25 page(s)

Abstract 

The case traces the growth of Asian Paints Limited (“APL”) from being a small pa...

Case Study

FAIRCENT™ POWERING P2P LENDING REVOLUTION

Srinivasan R,Raghunathan R ,Lakshmipathy Sandeep , Joseph Pramoth, Koride Padmavathi
  • Feb 15, 2019
  • IIM-B
  • Strategic Management...
  • 1336
  • Pdf : 24 page(s)

Abstract  

Faircent is a leading P2P lending platform in India and this case stu...

Case Study

GNFC’S NEEM PROJECT: CREATING THE BLUEPRINT FOR A SOCIAL BUSINESS

Mukherji Sourav , Dev Bringi
  • Feb 14, 2019
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1337

Abstract 

The case describes the efforts of GNFC, a large publicly held chemicals and...

Case Study

Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms

Srinivasan R , Lakshmipathy Sandeep, Joseph Pramoth
  • Mar 15, 2019
  • IIM-B
  • Strategic Management...
  • 1338

Abstract  

The case on Siwggy, Foodora, and Yelp analyzes the hyperlocal food de...

Case Study

SHOESTRING ARBITRAGE WITH STOCK BUY-BACKS

Anshuman V. Ravi , Mohanan Srijith
  • Mar 22, 2019
  • IIM-B
  • Financial Management...
  • 1339
  • Pdf : 11 page(s)

Abstract 

The case analyses an opportunity of risk arbitrage associated with stock buy-backs (repurcha...

Case Study

Enhancing Visitor Experience at ISKCON Using Text Analytics

R Vinodhini ,S R Vigneshwaran ,Unni Krishnan Dinesh Kumar
  • Mar 21, 2019
  • IIM-B
  • Marketing Management...
  • 1340

Abstract 

The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna...

Case Study

NEW DELHI TELEVISION

Chohan Shitij ,Raina Shreya ,Garg Pranav
  • Mar 22, 2019
  • IIM-B
  • Strategic Management...
  • 1341
  • Pdf : 31 page(s)

Abstract

 Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV)...

Case Study

Fiesta Gifts: Mending the Spending

Jayaram Jayanth, Venkatagiri Shankar
  • Mar 22, 2019
  • IIM-B
  • Operations Management...
  • 1342
  • Pdf : 21 page(s)

Abstract

Organizations large and small must source a variety of items and services in order to sustain thei...

Case Study

HINDUSTAN UNILEVER LIMITED (A): GROWING WITH INDIA (IMB 739)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 03, 2019
  • IIM-B
  • Other...
  • 1343
  • Pdf : 22 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (B): WINNING IN MANY INDIAS (IMB 741)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 02, 2019
  • IIIM-B
  • Other...
  • 1344
  • Pdf : 25 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (C): BOOSTING GROWTH IN INDIA (IMB 743)

Garg Pranav, Kashyap Bidhi ,Ramachandran J
  • Jan 02, 2019
  • IIM-B
  • Other...
  • 1345
  • Pdf : 3 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

State Bank of India: “SMS Unhappy”

Rishtee Batra , Piyush Kumar
  • Feb 15, 2013
  • ISB
  • Services Marketing...
  • 1346
  • Pdf : 13 page(s)

Abstract

State Bank of India: SMS Unhappy, is a deceptively simple, but compre...

Case Study

State Bank of India: Kohinoor Banjara Branch

Piyush Kumar, Rishtee Batra, Arohini Narain
  • Feb 15, 2013
  • ISB
  • Marketing Management...
  • 1347
  • Pdf : 17 page(s)

Abstract

State Bank of India: Kohinoor Banjara Br...

Case Study

Creating a Corporate Advantage: The Case of the Tata Group

Raveendra Chittoor ,Arohini Narain ,Richa Vyas , Chetan Tolia
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1348
  • Pdf : 19 page(s)

Abstract

The Tata group is among the largest diversified business groups in In...

Case Study

Sony Music (India)

Deepa Mani, Geetika Shah
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1349
  • Pdf : 19 page(s)

Abstract

This case study illustrates the principl...

Case Study

Hedging Currency Risk at TT Textiles

Rajesh Chakrabarti
  • Feb 15, 2013
  • ISB
  • Financial Management...
  • 1350
  • Pdf : 15 page(s)

Abstract

This case highlights the impact of currency rate fluctuations on the ...

Case Study

Recipes for Success - Innovating Production and Inventory Management of Pepper Oleoresin at Synthite

Sunil Chopra,Arun Saxena
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1351
  • Pdf : 16 page(s)

Abstract

This case focuses on production and inve...

Case Study

Aahan (A): Diagnosing Tuberculosis in Rural India

Sarang Deo,Milind Sohoni,Jagdeep Gambhir ,Priyank Arora
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1352
  • Pdf : 18 page(s)

Abstract

Manish Bhardwaj, co-founder of Innovators in Health, is contemplating setting up Aahan, a communit...

Case Study

ITC Hotels: Designing Responsible Luxury

Tonya Boone, Nalin Kant Srivastava, Arohini Narain
  • Jun 30, 2013
  • ISB
  • Operations Management...
  • 1353
  • Pdf : 17 page(s)

Abstract

The case documents the ambitious and revolutionary journey that ITC H...

Case Study

Krishna Bhima Samruddhi Local Area Bank (KBSLAB): A Decade Review

Puran Singh,Nupur Pavan Bang,Kaushik Bhattacharjee,Rajesh Chakrabarti
  • Jun 30, 2013
  • ISB
  • Financial Management...
  • 1354
  • Pdf : 24 page(s)

Abstract

Microcredit made a dramatic entry into t...

Case Study

Meru Cabs - A Spectacular Growth Story

Sridhar Seshadri,Arohini Narain,Meena Saxena
  • Nov 25, 2013
  • ISB
  • Operations Management,Services Mark...
  • 1355

Abstract

Set in August 2011, Meru Cabs ¾ A...

Case Study

IT-Led Business Transformation at Reliance Energy

Deepa Mani,Geetika Shah,Revati Nehru
  • Jun 30, 2013
  • ISB
  • Strategic Management,Information Te...
  • 1356
  • Pdf : 17 page(s)

Abstract

The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance En...

Case Study

Collaborative Commercialization at Gilead Sciences: Resolving the Innovation Vs. Access Tradeoff

Nita Sachan, ,Anand Tatambothla,, ,Revati Nehru ,Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Other...
  • 1357
  • Pdf : 20 page(s)

Abstract

The case deals with Gilead Sciences, a bio-pharmaceutical company wit...

Case Study

Organizing for Innovation at Glenmark (B)

Nita Sachan,Charles Dhanaraj
  • Jun 30, 2013
  • iSB
  • Strategic Management,Entrepreneursh...
  • 1358
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

Organizing for Innovation at Glenmark (A)

Nita Sachan Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1359
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

A CLASS DIVIDED

Tarun Jain
  • Oct 07, 2013
  • ISB
  • Human Resource Management...
  • 1360
  • Pdf : 6 page(s)

Abstract

Does discrimination on the basis of gender, religion or ethnic origin exist in the job market? Why...

Case Study

THE COURSE ALLOCATION PROBLEM

Tarun Jain, Priyanka Sarda
  • Oct 07, 2013
  • ISB
  • Information Technology...
  • 1361
  • Pdf : 6 page(s)

Abstract

Why is allocating courses to students in universities a challenging t...

Case Study

Note on the Insurance Industry in India

Nupur Pavan Bang ,Vikram Kuriyan, Saket Ganeriwal
  • Feb 24, 2014
  • ISB
  • Financial Management...
  • 1362
  • Pdf : 22 page(s)

Abstract

The note traces the evolution of the Insurance Industry in India and looks at its state in the yea...

Case Study

India’s Passion for Gold: Velvetcase

Nupur Pavan Bang ,Puran Singh, Vikram Kuriyan
  • Sep 15, 2014
  • ISB
  • Financial Management...
  • 1363
  • Pdf : 18 page(s)

Abstract

The largest consumer of gold in the worl...

Case Study

Labour Dispute at Dr. Reddy’s: Tip of the Iceberg in a Globalization Effort

S Ramnarayan, Professor MV Anuradha
  • Jul 21, 2014
  • ISB
  • Negotiation...
  • 1364
  • Video : 14 mins

Abstract

The case describes a dispute between the...

Case Study

Tata Communications: Emerging Markets Growth Strategy

Srinivasa Addepalli , Prashant Kale
  • Jun 25, 2014
  • ISB
  • Strategic Management...
  • 1365
  • Pdf : 19 page(s)

Abstract

This case describes the second home market strategy of Tata Communica...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (A)

Kavil Ramachandran, Jayshree Suresh, Navneet Bhatnagar
  • Jul 26, 2019
  • ISB
  • Strategic Management...
  • 1366
  • Pdf : 21 page(s)

Abstract

This case is about the takeover bid of Zandu Pharmaceutical Works,&nb...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1367
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1368
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Balancing the Power Equation: Suzlon Energy Limited

Snehal Awate, Ram Mudambi, Arohini Narain
  • Jan 27, 2015
  • ISB
  • Strategic Management...
  • 1369
  • Pdf : 17 page(s)

Abstract

Set in 2013, the case documents the chal...

Case Study

Patents and Competitive Dynamics in the Indian Pharma Industry

Mridula Anand , Anand Nandkumar
  • Mar 09, 2015
  • ISB
  • Strategic Management...
  • 1370
  • Pdf : 18 page(s)

Abstract

This case describes the challenges pharm...

Case Study

Discovery Finds Its Way in India—Curiosity Built the Brand

Edward W. Rogers , Geetika Shah
  • Jun 16, 2015
  • ISB
  • Strategic Management,Other...
  • 1371
  • Pdf : 23 page(s)

Abstract

Discovery Communications Inc., an Americ...

Case Study

Leadership Succession at Achal: A Tough Nut to Crack

Sivakumar Alur, Kavil Ramachandran, Navneet Bhatnagar
  • Sep 15, 2015
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1372
  • Pdf : 9 page(s)

Abstract

Achal Industries was a 40-year-old propr...

Case Study

Kamla Nehru Memorial Hospital: Which Way Forward?

Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh ,Himanshu Jain, Magesh Karthik
  • Dec 10, 2015
  • ISB
  • Strategic Management...
  • 1373
  • Pdf : 23 page(s)

Abstract

Kamla Nehru Memorial Hospital (KNMH) is ...

Case Study

AZIM PREMJI FOUNDATION—BRINGING PROFESSIONAL EXCELLENCE TO PHILANTHROPY

Raveendra Chittoor , Geetika Shah
  • Mar 31, 2016
  • ISB
  • Strategic Management...
  • 1374
  • Pdf : 21 page(s)

Abstract

Set in April 2014, this case explores so...

Case Study

SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA

Piyush Kumar, Geetika Shah
  • Nov 15, 2016
  • ISB
  • Services Marketing...
  • 1375
  • Pdf : 12 page(s)

Abstract

Sewells Group, India, a leading provider...

Case Study

Ketan Logistics—Charting the Next Route

Navneet Bhatnagar, Kavil Ramachandran, Transportation & warehousing industry, India
  • Jul 23, 2019
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1376

Abstract

Rohit Gupta, the oldest third generation...

Case Study

Reinventing Officer’s Choice Whisky: Spoiled for Choice

Tanuka Ghoshal, Geetika Shah, Arun Pereira
  • Dec 20, 2016
  • ISB
  • Marketing Management,Advertising an...
  • 1377
  • Pdf : 14 page(s)

Abstract

This case is designed to highlight the v...

Case Study

SREI Sahaj e-Village (A)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1378
  • Pdf : 22 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

SREI Sahaj e-Village (B)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1379
  • Pdf : 14 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

Bhagwati Products Limited—Making in India for Micromax

Surya Kant Sharma, Arun Pereira
  • Dec 26, 2016
  • ISB
  • Strategic Management...
  • 1380
  • Pdf : 22 page(s)

Abstract

Emerging markets have become an attracti...

Case Study

Attaining the Next Orbit: Dilemmas of a Family Managed Business – Natural Ice Cream

Pallavi Mody, Ravee Chittoor
  • Dec 31, 2016
  • ISB
  • Advertising and Intergrated Marketi...
  • 1381
  • Pdf : 12 page(s)

Abstract

The case is about the concerns of second...

Case Study

Modak Analytics: Shaping the future in digital India?

Naga Lakshmi Damaraju , Navneet Kaur Khangura
  • Jan 31, 2017
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1382
  • Pdf : 16 page(s)

Abstract

In 2008, Aarti Joshi, founder and CEO of...

Case Study

GOQii: Envisioning a New Fitness Future (A)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1383
  • Pdf : 14 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

GOQii: Envisioning a New Fitness Future (B)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1384
  • Pdf : 6 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1385
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1386
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

Eastern Condiments - The Changing Curry Company

Professor Kavil Ramachandran, Sonia Mehrotra
  • Jan 05, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1387
  • Pdf : 14 page(s)

Abstract

Navas Meeran, the Chairman and Managing ...

Case Study

Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market

Sonia Mehrotra, Geetika Shah
  • Jul 11, 2017
  • ISB
  • Marketing Management,Services Marke...
  • 1388
  • Pdf : 14 page(s)

Abstract

Be Well Hospitals - a multi-specialty se...

Case Study

Aravind Eye Care System: Retaining the Legacy

Professor Sankaran Manikutty, Professor Kavil Ramachandran
  • Sep 29, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1389
  • Pdf : 18 page(s)

Abstract

The case deals with issues on the manage...

Case Study

CREATING GRASSROOTS LEADERS THROUGH DHAN’S UNIQUE LEADERSHIP MODEL

DVR Seshadri, K Sasidhar
  • Nov 29, 2017
  • ISB
  • Strategic Management,Other...
  • 1390
  • Pdf : 15 page(s)

Abstract

DHAN is an NGO with a difference. It was...

Case Study

ANTARA: BUILDING EXPERIENCES IN SENIOR LIVING

Manpreet S Hora, Geetika Shah
  • Nov 29, 2017
  • ISB
  • Operations Management,Services Mark...
  • 1391
  • Pdf : 23 page(s)

Abstract

Antara Senior Living, a first-of-its-kin...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1392
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1393
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

AZIM PREMJI TRUST: THE ENDOWMENT MODEL IN AN EMERGING MARKET

Vikram Kuriyan, Unnati Ved, Geetika Shah
  • Dec 28, 2017
  • ISB
  • Financial Management...
  • 1394
  • Pdf : 27 page(s)

Abstract

The Azim Premji Trust, among the largest...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1395
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1396
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

Mysore Ghee Store: Expansion Strategy for Clarified Butter Business

Sivakumar Alur, Durgaprasad M, Sulagna Mukherjee, U Srinivasa Rangan
  • Mar 01, 2018
  • ISB
  • Strategic Management...
  • 1397
  • Pdf : 17 page(s)

Abstract

Mysore Ghee Store (MGS) produced and mar...

Case Study

Dodla's Dilemma

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • May 01, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1398
  • Pdf : 13 page(s)

Abstract

D. Sunil Reddy established Dodla Dairy i...

Case Study

Touchdown Footwear on a Slippery Slope

Navneet Bhatnagar ,KAVIL RAMACHANDRAN
  • May 10, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1399
  • Pdf : 11 page(s)

Abstract

This case is based on the professionaliz...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1400
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1401
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...