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Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
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Aug 29, 2018
India Case Research
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
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Aug 29, 2018India Case ResearchMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Narendra Modi's Leadership and India's Demonetisation
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Oct 16, 2018India Case ResearchOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Management Education Is All Set To Change With Artificial Intelligence And Big Data
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Aug 29, 2018India Case ResearchManagerial Economics,Information Te...1018 Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF
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Dec 10, 2018IIM-BMarketing Management,Operations Man...1176
This case introduces the students to the information and material flows in the supply chain of an Indian fashion company – Arv...
BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT
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Nov 01, 2012IIM BangaloreMarketing Management,Consumer Behav...1178
Abstract
With several brands in the premium shirt...
3M INDIA: IN INDIA FOR INDIA
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Nov 01, 2012IIM - BangaloreOrganisational Behavior & Organisat...1179
Abstract
The case describes the evolution of 3M as an innovative organization ...
Kingfisher Airlines: Managing Multiple Stakeholders
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Mar 01, 2012IIM-BangaloreStrategic Management...1180
Abstract
The case is based on the crisis faced by Kingfisher Airlines during N...
Bosch in India
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Feb 01, 2013IIM BangaloreMarketing Management...1181
Abstract
The case describes the brand migration from MICO to Bosch in India. T...
EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY
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Feb 13, 2013IIM BangaloreMarketing Management,Consumer Behav...1182
Abstract
India has traditionally been a tea drinking nation. The association o...
PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE
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Mar 07, 2012IIM - BangaloreOther...1183
Abstract
The Indian Premier League (IPL), a prof...
ITC LIMITED: INDIA FIRST
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Aug 09, 2012IIM-BangaloreOther...1184
Abstract
The case traces the evolution of ITC Lim...
EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET
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Aug 12, 2012IIM - BangaloreMarketing Management...1185
Abstract
India has been an emerging market that is witnessing radical changes ...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)
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Mar 06, 2012IIM - BangaloreMarketing Research...1186
Abstract
In India, air travel in the early twentieth century is mostly between...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)
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Mar 01, 2012IIM - BangaloreMarketing Research...1187
Abstract
In India, air travel in the early twentieth century is mostly between major cities and has histori...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)
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Mar 05, 2012IIM - BangaloreMarketing Research...1188
Abstract
In India, air travel in the early twenti...
CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION
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Nov 01, 2012IIM - BangaloreEntrepreneurship & Startups / Innov...1189
Abstract
This case on CavinKare’s founding describes the entrepreneurial...
CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY
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Nov 01, 2012IIM - BangaloreStrategic Management...1190
Abstract
This case on CavinKare describes the incredible vision the organization set itself. This case is s...
LabourNet: Empowering Informal Sector Labourers
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Mar 01, 2012IIM - BangaloreEntrepreneurship & Startups / Innov...1191
Abstract
This case chronicles the evolution and challenges faced by LabourNet,...
ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT
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Aug 01, 2012IIM - BangaloreOther...1192
Abstract
Partnerships between companies and non-profit causes are viewed as a ...
THE PARK HOTELS: DESIGNING EXPERIENCE
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Aug 01, 2012IIM - BangaloreStrategic Management...1193
Abstract
The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...
RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?
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Aug 01, 2012IIM-BangaloreMarketing Management...1194
Abstract
The market for security solutions is highly fragmented with no domina...
Saffola Cooking Oil – The Repositioning Journey
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Mar 01, 2012IIM - BangaloreMarketing Management...1195
Abstract
This case critically analyzes the positioning journey traversed by Sa...
THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT
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Nov 01, 2012IIM-BangaloreFinancial Management...1196
Abstract
This case exposes students to financial decision-making in government enterprises and the concepts...
VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context
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Feb 01, 2013IIM - BangaloreMarketing Management,Entrepreneursh...1197
Abstract
The business world-over, and especially in emerging markets, is undergoing a radical transformatio...
WOOQER: MAKING BUSINESS SOCIAL (A)
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Feb 01, 2013IIM- BangaloreInformation Technology...1198
Abstract
Information technologies enable key divisions of an organization such...
WOOQER: MAKING BUSINESS SOCIAL (B)
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Feb 01, 2013IIM-BangaloreInformation Technology...1199
Abstract
Information technologies enable key divisions of an organization such...
COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING
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Nov 01, 2012IIM - BangaloreMarketing Management...1200
Abstract
The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...
A Game of Two Halves: In-play Betting in Football
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Feb 01, 2013IIM - BangaloreOther...1201
Abstract
According to the Fédération Internationale de Football Association (FIFA), while the...