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Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
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Aug 29, 2018
India Case Research
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
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Aug 29, 2018India Case ResearchMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Narendra Modi's Leadership and India's Demonetisation
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Oct 16, 2018India Case ResearchOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Management Education Is All Set To Change With Artificial Intelligence And Big Data
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Aug 29, 2018India Case ResearchManagerial Economics,Information Te...1018 Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF
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Dec 10, 2018IIM-BMarketing Management,Operations Man...1176
Abstract
This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...
BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT
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Nov 01, 2012IIM-BMarketing Management,Consumer Behav...1178
Abstract
With several brands in the premium shirt...
3M INDIA: IN INDIA FOR INDIA
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Nov 01, 2012IIM-BOrganisational Behavior & Organisat...1179
Abstract
The case describes the evolution of 3M as an innovative organization ...
Kingfisher Airlines: Managing Multiple Stakeholders
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Mar 01, 2012IIM-BStrategic Management...1180
Abstract
The case is based on the crisis faced by Kingfisher Airlines during N...
Bosch in India
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Feb 01, 2013IIM-BMarketing Management...1181
Abstract
The case describes the brand migration from MICO to Bosch in India. T...
EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY
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Feb 13, 2013IIM-BMarketing Management,Consumer Behav...1182
Abstract
India has traditionally been a tea drinking nation. The association o...
PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE
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Mar 07, 2012IIM-BOther...1183
Abstract
The Indian Premier League (IPL), a prof...
ITC LIMITED: INDIA FIRST
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Aug 09, 2012IIM-BOther...1184
Abstract
The case traces the evolution of ITC Lim...
EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET
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Aug 12, 2012IIM-BMarketing Management...1185
Abstract
India has been an emerging market that is witnessing radical changes ...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)
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Mar 06, 2012IIM-BMarketing Research...1186
Abstract
In India, air travel in the early twentieth century is mostly between...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)
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Mar 01, 2012IIM-BMarketing Research...1187
Abstract
In India, air travel in the early twentieth century is mostly between major cities and has histori...
ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)
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Mar 05, 2012IIM-BMarketing Research...1188
Abstract
In India, air travel in the early twenti...
CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION
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Nov 01, 2012IIM-BEntrepreneurship & Startups / Innov...1189
Abstract
This case on CavinKare’s founding describes the entrepreneurial...
CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY
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Nov 01, 2012IIM-BStrategic Management...1190
Abstract
This case on CavinKare describes the incredible vision the organization set itself. This case is s...
LabourNet: Empowering Informal Sector Labourers
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Mar 01, 2012IIM-BEntrepreneurship & Startups / Innov...1191
Abstract
This case chronicles the evolution and challenges faced by LabourNet,...
ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT
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Aug 01, 2012IIM-BOther...1192
Abstract
Partnerships between companies and non-profit causes are viewed as a ...
THE PARK HOTELS: DESIGNING EXPERIENCE
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Aug 01, 2012IIM-BStrategic Management...1193
Abstract
The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...
RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?
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Aug 01, 2012IIM-BMarketing Management...1194
Abstract
The market for security solutions is highly fragmented with no domina...
Saffola Cooking Oil – The Repositioning Journey
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Mar 01, 2012IIM-BMarketing Management...1195
Abstract
This case critically analyzes the positioning journey traversed by Sa...
THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT
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Nov 01, 2012IIM-BFinancial Management...1196
Abstract
This case exposes students to financial decision-making in government enterprises and the concepts...
VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context
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Feb 01, 2013IIM-BMarketing Management,Entrepreneursh...1197
Abstract
The business world-over, and especially in emerging markets, is undergoing a radical transformatio...
WOOQER: MAKING BUSINESS SOCIAL (A)
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Feb 01, 2013IIM-BInformation Technology...1198
Abstract
Information technologies enable key divisions of an organization such...
WOOQER: MAKING BUSINESS SOCIAL (B)
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Feb 01, 2013IIM-BInformation Technology...1199
Abstract
Information technologies enable key divisions of an organization such...
COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING
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Nov 01, 2012IIM-BMarketing Management...1200
Abstract
The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...
A Game of Two Halves: In-play Betting in Football
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Feb 01, 2013IIM-BOther...1201
Abstract
According to the Fédération Internationale de Football Association (FIFA), while the...
The Summer Craft: Dilemma in Scaling Up Business
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Jan 18, 2019India Case ResearchOrganisational Behavior & Organisat...1212 Pdf : 4 pages page(s)
Abstract
It was 1st October 2017.Stirr...
India's Demonetisation Juggernaut: Towards Lasting Change?
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Jan 17, 2019ICRCFinancial Management,Corporate Soci...1216 Pdf : 21 page(s)
Abstract
The case discusses the demonetisation drive that was set in motion by...
Resource Planning at Akshaya Patra, Vasanthapura
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Jul 02, 2014IIM-BOperations Management...1217 Pdf : 27 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...
BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION
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Jul 02, 2014IIM-BStrategic Management...1218 Pdf : 10 page(s)
Abstract
The case describes a situation faced by the Starter Motor and Generat...
AMABLE –MARKETING INNOVATION IN EDUCATION
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Jul 02, 2015IIM-BMarketing Management...1219 Pdf : 16 page(s)
Abstract
Amable, a Bangalore-based children’s education orga...
AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY
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Jul 02, 2015IIM-BOperations Management...1220 Pdf : 15 page(s)
Abstract
This case traces the growth of Amagi and...
Managing Linen at Apollo Hospitals
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Jan 02, 2015IIM-BOperations Management...1221 Pdf : 6 page(s)
Abstract
The case describes the use of linen at the Apollo hospitals. Ap...
BharatMatrimony.com
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Oct 06, 2015IIM-BStrategic Management...1222 Pdf : 7 page(s)
Abstract
The case on BharatMatrimony.com elucidates the business model o...
Bühler India – Assessing Growth Opportunities
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Jan 04, 2016IIM-BMarketing Management...1223 Pdf : 18 page(s)
Abstract
The case focuses on the dilemma faced by...
The Radio Cab Industry in India (August 2014)
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May 01, 2015IIM-BOperations Management...1224 Pdf : 15 page(s)
Abstract
The ‘‘Taxi For Sure: Technological...
Taxi For Sure: Technical Innovation in The Radio Cab Industry
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May 08, 2015IIM-BOperations Management...1225 Pdf : 11 page(s)
Abstract
The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...
Volkswagen India: Das Auto Digitally
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May 11, 2015IIM-BMarketing Management...1226 Pdf : 30 page(s)
Abstract
In 2011, Volkswagen (VW) India made digi...
EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?
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Jan 08, 2016IIM-BHuman Resource Management...1227 Pdf : 12 page(s)
Abstract
The Employee Provident Fund Schem...
HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege
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Jan 04, 2016IIM-BOther...1228 Pdf : 12 page(s)
Abstract
ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...
IndiaMART
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May 04, 2015IIM-BStrategic Management...1229 Pdf : 33 page(s)
Abstract
The case on IndiaMART enumerates important decisions that are made in...
JUST DIAL LIMITED
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Oct 01, 2015IIM-BStrategic Management...1230 Pdf : 5 page(s)
Abstract
The caselet on Just Dial elucidates the business model of a matching ...
Larsen and Toubro: Spare Parts Forecasting
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Jan 01, 2015IIM-BOperations Management...1231 Pdf : 11 page(s)
Abstract
Larsen and Toubro (L&T) was India’s largest tec...
The Growth Dilemma at Grameen Koota
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Sep 04, 2014IIM-BMarketing Management...1232 Pdf : 12 page(s)
Abstract
Grameen Koota had escaped any direct impact of the crisis faced by th...
TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY
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Jan 02, 2015IIM-BMarketing Management...1233 Pdf : 10 page(s)
Abstract
Onion prices have been particularly volatile in India, reaching...
SENSORY BRANDING: OREO IN THE INDIAN CONTEXT
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Jul 03, 2015IIM-BMarketing Management,Consumer Behav...1234 Pdf : 10 page(s)
Abstract
Indian marketing scenario (an emerging economy) has been experi...
Practo
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Oct 02, 2015IIM-BStrategic Management...1235 Pdf : 4 page(s)
Abstract
The caselet on Practo elucidates the bus...
SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?
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Oct 02, 2015IIM-BOther...1236 Pdf : 16 page(s)
Abstract
This case examines the delisting choice of Saint Gobain Sekurit...
TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS
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Jan 02, 2015IIM-BHuman Resource Management...1237 Pdf : 21 page(s)
Abstract
HCL Technologies Ltd., India’s fastest growing IT service...
Sustaining the Akshaya Patra Foundation (A)
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May 02, 2015IIM-BOperations Management...1238 Pdf : 15 page(s), Doc : 15 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...
Sustaining the Akshaya Patra Foundation (B)
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May 01, 2015IIM-BOperations Management...1239 Pdf : 6 page(s)
Abstract
The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...
Era of Quality at the Akshaya Patra Foundation
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Jan 01, 2015IIM-BOperations Management...1240
Abstract
The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...
Tarnea Technology Solutions
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Jul 01, 2015IIM-BStrategic Management...1241 Pdf : 16 page(s)
Abstract
The case on Tarnea Technology Solution i...
Telma: Building and Defending a Market Leader
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Jul 01, 2015IIM-BMarketing Management...1242 Pdf : 17 page(s)
Abstract
This case traces the inception to ...
MARKETING HEAD’S CONUNDRUM
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Oct 15, 2015IIM-BMarketing Management...1243 Pdf : 9 page(s)
Abstract
We Sell Everything in Softwa...
GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES
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Oct 23, 2015IIM-BOperations Management...1244 Pdf : 25 page(s)
Abstract
The case deals with the value chain of g...
CULTURAL SYMBOLISM AND AN ENTREPRENEURIAL BRAND – THE INDIAN CONTEXT
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Jan 23, 2015IIM-BMarketing Management...1245 Pdf : 11 page(s)
Abstract
The case is about Inscape, a Bangalore-based Indian entrepreneu...
Science of Social Influence – HP Brandclout
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May 15, 2015IIM-BOther...1246 Pdf : 14 page(s)
Abstract
Hewlett–Packard (HP) has been a 75-year-old technology leader ...
Customer Analytics at Flipkart.Com
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Jan 20, 2016IIM-BMarketing Management...1247 Pdf : 15 page(s)
Abstract
Flipkart, the poster child of Indian e-commerce, was ...
Package Pricing at Mission Hospital
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Jul 31, 2015IIM-BOther...1248 Pdf : 9 page(s)
Abstract
Mission Hospital started its operations on April 02, 2008 with the ai...
MAHINDRA AEROSPACE: LOOKING AHEAD
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Sep 26, 2014IIM-BStrategic Management...1249 Pdf : 10 page(s)
Abstract
Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO...
Maxim in India A
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Jan 22, 2016IIM-BMarketing Management...1250 Pdf : 24 page(s)
Abstract
Maxim, headquartered at San Jose in California, was founded in 1983 b...
Maxim in India A
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Jan 22, 2016IIM-BMarketing Management...1251 Pdf : 24 page(s)
Abstract
Maxim, headquartered at San Jose in California, was founded in 1983 b...
SSISM – SOCIAL ENTREPRENEURSHIP OR CHAOS?
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Sep 23, 2016IIM-BOrganisational Behavior & Organisat...1252 Pdf : 14 page(s)
Abstract
SSISM is the case of a missionary organization, founded by an upward...
AN ‘INSPIRE’-D JOURNEY TO RECOVER TSUNAMI-HIT LAND
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Mar 30, 2018IIM-BOther...1253 Pdf : 16 page(s)
Abstract
The case narrates the journey of an environmentalist, M Revathi, who ...
THE WATER WARS: COLAS AND SUSTAINABILITY IN THE TWENTY-FIRST CENTURY
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Mar 30, 2018IIM-BCorporate Social Responsibility...1254 Pdf : 19 page(s)
Abstract
This case elucidates the need for water for businesses, with a ...
COLLABORATIVE COMMERCE FOR EMPOWERING MARGINALISED COMMUNITIES: THE AUTO-RICKSHAW COMMUNITY EMPOWERMENT (ACE) ECOSYSTEM AND T4U
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Mar 30, 2018IIM-BStrategic Management,Corporate Soci...1255 Pdf : 21 page(s)
Abstract
The case as the title reveals is about a collaborative program called...
ACE DESIGNERS – COMPETING THROUGH PROCESS IMPROVEMENT
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Mar 30, 2018IIM-BOperations Management...1256 Pdf : 15 page(s)
Abstract
This case p...
ARTHAKRANTI: NEED FOR STRATEGY
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Sep 28, 2018IIM-BStrategic Management...1257 Pdf : 25 page(s)
Abstract
This case describes the situation faced by a Trust named ArthaK...
ARAVIND EYE CARE’S VISION CENTRES – REACHING OUT TO THE RURAL POOR
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Sep 22, 2016IIM-BMarketing Management...1258 Pdf : 17 page(s)
Abstract
Aravind Eye Care Systems (Aravind) had started setting up visio...
ATHER ENERGY: RIDING THE ELECTRIC VEHICLE TIDE
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Sep 27, 2018IIM-BOperations Management...1259 Pdf : 23 page(s)
Abstract
This case introduces the readers to informatio...
POSITIONING AND BEHAVIORAL DIMENSIONS: IMPLICATIONS FOR BIG BAZAAR
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Jun 23, 2017IIM-BMarketing Management,Customer Relat...1260 Pdf : 12 page(s)
Abstract
Vineet Saraiwala, Assistant Manage...
Belstar India Finance
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Jan 03, 2018IIM-BOrganisational Behavior & Organisat...1261 Pdf : 17 page(s)
Abstract
Kalpana Sankar, was working with community-based initiatives, using a...
MARKETING TRANSFORMATION USING SOCIAL NETWORK ON DIGITAL MEDIA: HOW BJP USED WHATSAPP TO CREATE A SUCCESSFUL WOM CAMPAIGN
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Mar 30, 2017IIM-BMarketing Management...1262 Pdf : 23 page(s)
Abstract
Managed word-of-mouth and viral marketing have emerged as one of the biggest trends of the decade....
EdGE Networks: Making HR Intelligent
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Dec 30, 2016IIM-BHuman Resource Management,Business ...1263 Pdf : 21 page(s)
Abstract
Innovations in big data and machine lear...
GoCoop Social Marketplace
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Jun 22, 2017IIM-BEntrepreneurship & Startups / Innov...1264 Pdf : 23 page(s)
Abstract
GoCoop is a four-year old start-up that is creating an internat...
Analytics Empowering Agriculture – Jayalaxmi Agro Tech
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Dec 28, 2018IIM-BMarketing Management...1265 Pdf : 11 page(s)
Abstract
Jayalaxmi Agrotech (JAT) is a company based out of a smal...
COMBATING THE YOGA GURU: DABUR’S DILEMMA
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Sep 29, 2017IIM-BStrategic Management...1266 Pdf : 25 page(s)
Abstract
The case intends to introduce the reader...
Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain
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Jun 23, 2017IIM-BOperations Management...1267 Pdf : 10 page(s)
Abstract
Dynamic Technologies (DT) is a India-based aerospace manufacturing co...
DDB MUDRA GROUP: TRANSFORMATIVE GROWTH
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Jun 10, 2016IIM-BStrategic Management,Advertising an...1268 Pdf : 25 page(s)
Abstract
The case traces the evolution of the adv...
DDB MUDRA GROUP: TRANSFORMATIVE GROWTH
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Jun 10, 2016IIM-BStrategic Management,Advertising an...1269 Pdf : 25 page(s)
Abstract
The case traces the evolution of the adv...
Ranbaxy Laboratories Limited: Changing Aspirations
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Dec 30, 2016IIM-BStrategic Management,Other...1270 Pdf : 25 page(s)
Abstract
This case captures the roller-coaster ride of India’s fir...
GRAMEEN KOOTA: THE TURNAROUND FOR FINANCIAL INCLUSION
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Jun 29, 2018IIM-BStrategic Management,Other...1271 Pdf : 17 page(s)
Abstract
Grameen Koota (GK) is a micro finance institution (MFI) that of...
FULLERTON: RISK ANALYTICS AND BUSINESS STRATEGY
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Sep 30, 2016IIM-BFinancial Management...1272 Pdf : 21 page(s)
Abstract
In the aftermath of the financial crisis...
FERRERO GROUP: SECURING SUPPLY FOR HAZELNUTS
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May 27, 2016IIM-BOperations Management...1273 Pdf : 15 page(s)
Abstract
Ferrero Group is a confectionery manufac...
BEHAVIORAL DRIVERS OF BRAND EQUITY – HEAD & SHOULDERS IN INDIA
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Sep 29, 2017IIM-BMarketing Management...1274 Pdf : 15 page(s)
Abstract
“What are the nuances that link br...
JOSEPHS®: THE SERVICE MANUFACTORY
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May 28, 2016IIM-BStrategic Management...1275
Abstract
The case on JOSEPHS® inte...
MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE
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Mar 31, 2017IIM-BMarketing Management...1278 Pdf : 16 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
VMW is a leader in softwar...
SURGICAL CARE FOR LOW-INCOME, RURAL POPULATIONS: AN ALTERNATIVE DELIVERY MODEL FROM JAN SWASTHYA SAHYOG, INDIA
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Sep 30, 2016IIM-BOperations Management,Healthcare Ma...1279 Pdf : 48 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
...
LP LABORATORIES LTD: FINANCING WORKING CAPITAL
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Sep 30, 2016IIM-BOther...1280 Pdf : 19 page(s)
Abstract
This case sets the context of a fast growing com...
Predicting Net Promoters Score (NPS) to Improve Patient Experience at Manipal Hospitals
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Sep 29, 2017IIM-BMarketing Management...1281 Pdf : 11 page(s)
Abstract
Manipal Hospitals, which was started in 1953, had the advantage of being the “ol...
IMPROVING CUSTOMER ENGAGEMENT AT VMWARE THROUGH ANALYTICS
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Mar 31, 2017IIM-BMarketing Management...1282 Pdf : 12 page(s)
Abstract
VMware (VMW) is a listed software compan...
SUSTAINING AN ETHNIC SOFT DRINK – PAPER BOAT: BRAND POSITIONING AND CONSUMER BEHAVIOR
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Sep 30, 2016IIM-BMarketing Management...1283 Pdf : 15 page(s)
Abstract
Parvesh Dabuka, Head of Marketing, Paper...
HEMAS HOLDING PLC: MANAGING LEADERSHIP TRANSITION IN A FAMILY CONTROLLED PUBLICLY LISTED FIRM
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Sep 29, 2018IIM-BOrganisational Behavior & Organisat...1284 Pdf : 16 page(s)
Abstract
Hemas Holding PLC (HHPLC) was a Colombo ...
QwikcilverTM and WoohooTM Developing a Complementary Platform
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Mar 30, 2018IIM-BStrategic Management...1285 Pdf : 27 page(s)
Abstract
This case on Qwikcilver and Woohoo...
ROLOCULE GAMES: NEGOTIATING THE MOBILE GAMING WAVE
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Sep 28, 2018IIM-BEntrepreneurship & Startups / Innov...1286
Abstract
The case describes the journey of Rolocule, a mobile gami...
ROPOSO.COM: SHARE YOUR STYLE Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking
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Jun 30, 2017IIM-BDigital Marketing...1287 Pdf : 20 page(s)
Abstract
Roposo founders from their original days as founders of Giveter learnt about sustainab...
SATTVA eTECH: MANAGING UNCERTAINTIES IN THE PROJECT NETWORK
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Mar 24, 2017IIM-BOperations Management...1288 Pdf : 11 page(s)
Abstract
SATTVA eTECH is an electronics company involved in design and d...
Data Enables Insights from Sericulture: – Jayalaxmi Agro Tech
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Dec 28, 2018IIM-BMarketing Management...1289 Pdf : 9 page(s)
Abstract
Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded ...
Retail Strategy at Spencer’s
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Jan 29, 2018IIM-BMarketing Management...1290 Pdf : 18 page(s)
Abstract
Spencer’s is major retail firm in India that operates in hyperm...
i-flex solutions limited (A): Winning Unconventionally
-
Dec 30, 2016IIM-BStrategic Management...1291 Pdf : 22 page(s)
Abstract
i-flex is a unique illustration of an Indian software product company that emerged from an e...
i-flex solutions limited (A): Winning Unconventionally
-
Dec 30, 2016IIM-BStrategic Management...1292 Pdf : 22 page(s)
Abstract
i-flex is a unique illustration of an Indian software product company...
PROCESS IMPROVEMENT IN TEXTILE WET PROCESSING – A CASE STUDY FROM THE INDIAN SMALL-SCALE SECTOR
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Jun 29, 2018IIM-BOperations Management...1293 Pdf : 17 page(s)
Abstract (Maximum of 2,000 Characters): Briefly describes content of case.
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SEEDFUND
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Dec 28, 2018IIM-BFinancial Management...1294 Pdf : 19 page(s)
Abstract
Seedfund is an early stage venture capital (VC) fund focused on...
Videocon D2H: In Film Branding
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Mar 30, 2018IIM-BMarketing Management,Advertising an...1295 Pdf : 26 page(s)
Abstract
The case describes Videocon’s experiences of in film branding o...
VINYAS: TO BE A CONTRACT MANUFACTURER OR SELL THROUGH OWN CHANNEL?
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Jun 29, 2018IIM-BOperations Management,Supply Chain ...1296 Pdf : 6 page(s)
Abstract
This case describes the sourcing challenge faced by a firm which is involved in contract man...
WIPRO BPO: POSITIONING BASE SUITE AS A PLATFORM
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Jan 26, 2018IIM-BStrategic Management,Entrepreneursh...1297
Abstract
The case on Wipro BPO’s Base)))
TESTING MARKETING HYPOTHESIS AT WSES
INDIAN SOFTWARE SERVICES INDUSTRY: THE CHANGING LANDSCAPE
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Sep 30, 2016IIM-BOther...1299 Pdf : 25 page(s)
Abstract
Set in 2015, the case describes th...
3D PRINTING AT IMAGINARIUM IF YOU CAN THINK IT, WE CAN BUILD IT
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Sep 30, 2016IIM-BOperations Management...1300 Pdf : 21 page(s)
Abstract
This case presents an instance of the challenges faced by...
AAI BIDDING FOR BHOGAPURAM AIRPORT: FROM AUTHORITY TO BIDDER
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Dec 28, 2018IIM-BStrategic Management...1301 Pdf : 29 page(s)
Abstract
Airports Authorit...
CCD: SOYA COOPERATIVES MARCH INTO BRANDING
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Mar 31, 2017IIM-BOperations Management...1302 Pdf : 21 page(s)
Abstract
The case deals with the value chain of s...
Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India.
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Dec 28, 2018IIM-BOther...1303 Pdf : 20 page(s)
Abstract
This case illustrates the perils of implementi...
HackerEarth™: Open Innovation Management Platform
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Dec 28, 2018IIM-BStrategic Management...1304 Pdf : 32 page(s)
Abstract
The case study on HackerEarth traces the evolution of an open innovat...
LITTLE GREEN KID
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Dec 28, 2018IIM-BEntrepreneurship & Startups / Innov...1305 Pdf : 15 page(s)
Abstract
The case describes the journey of Rashmi Vittal, founder of Lit...
ALIBABA – BUILDING A SOCIAL SUSTAINABILITY ECOSYSTEM FOR E-COMMERCE
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Jun 29, 2018IIM-BStrategic Management,E-Commerce...1306 Pdf : 16 page(s)
Abstract
The case narrates the evolution of the Alibaba Group, starting with Alibaba.com in 199...
Corporatization of Bollywood
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Mar 30, 2018IIM-BStrategic Management...1307 Pdf : 26 page(s)
Abstract
Set in 2016-17, the case describes the evolution of the Hindi movie i...
LEADING THE TATA GROUP (A): THE RATAN TATA YEARS
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Dec 29, 2017IIM-BStrategic Management...1308 Pdf : 24 page(s)
Abstract
This two-part case traces the evolution of the Tata Group, one of India’s largest and well-k...
LEADING THE TATA GROUP (B): THE CYRUS MISTRY YEARS
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Dec 30, 2016IIM-BStrategic Management...1309 Pdf : 14 page(s)
Abstract (Maximum of 2,000 Characters):
Th...
SATTVA eTECH: CHALLENGES IN EMBEDDED NEW PRODUCT DEVELOPMENT
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Dec 30, 2016IIM-BStrategic Management,Operations Man...1310 Pdf : 21 page(s)
Abstract
SATTVA eTECH is an electronics company involved in design and development of embedded new products...
HIGHWAY DELITE: MOBILE APP BRAND BUILDING USING GOOGLE ADWORDS
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Sep 28, 2018IIM-BMarketing Management...1311 Pdf : 18 page(s)
Abstract
The case highlights a digital advertising campaign of a mobile app in India named “Highway D...
PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (A)
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Mar 31, 2017IIM-BOperations Management...1312 Pdf : 10 page(s)
Abstract
Set in early 2009, Part (A) of the case ...
PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (B)
-
Mar 31, 2017IIM-BOperations Management...1313 Pdf : 10 page(s)
Abstract
Set in early 2009, Part (A) of the case describes the operation...
ALL THAT GLITTERS IS GOLD: A CASE OF INVENTORY ACCOUNTING POLICY
-
Mar 30, 2017IIM-BAccounting / Banking & Financial Se...1314 Pdf : 12 page(s)
Abstract
The case provides a setting in which stu...
AIRVENT FANS CO.
-
Jun 29, 2018IIM-BOperations Management...1315 Pdf : 17 page(s)
Abstract
Airvent Fans Co., which manufactures ceiling fans for two OEM customers, Tropical and WindStar, is...
BMR ADVISORS – COMPETING ON QUALITY
-
May 27, 2016IIM-BOther...1316 Pdf : 22 page(s)
Abstract
BMR Advisors thus far had achieved...
MARKDOWN OPTIMIZATION FOR AN INDIAN APPAREL RETAILER
-
May 27, 2016IIM-BMarketing Management...1317 Pdf : 15 page(s)
Abstract
Siddharth Sinha is the CEO of an apparel retailer WE SELL...
CUSTOMER ANALYTICS AT BIGBASKET – PRODUCT RECOMMENDATIONS
-
May 27, 2016IIM-BMarketing Management...1318 Pdf : 5 page(s)
Abstract
Bigbasket.com was India’s largest online grocery and food store established in 2011 by...
FRAUD ANALYTICS AT MCA TECHNOLOGY SOLUTIONS – PREDICTING EARNING MANIPULATIONS BY INDIAN FIRMS
-
Sep 30, 2016IIM-BAccounting / Banking & Financial Se...1319 Pdf : 9 page(s)
Abstract
MCA Technology Solutions Private Limited was established ...
INDIAN PREMIER LEAGUE
-
Sep 28, 2018IIM-BStrategic Management...1320 Pdf : 35 page(s)
Abstract
Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-base...
Indian sugar industry: Is it sweet enough
-
Jan 26, 2018IIM-BStrategic Management...1321 Pdf : 27 page(s)
Abstract
This case discusses the evolution and dy...
YASH RAJ FILMS
-
Sep 28, 2018IIM-BStrategic Management...1322 Pdf : 29 page(s)
Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...
YASH RAJ FILMS
-
Sep 28, 2018IIM-BStrategic Management...1323 Pdf : 29 page(s)
Abstract
Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...
THE AKSHAYA NIDHI FOUNDATION in Aid of Akshaya Patra
-
Feb 15, 2019IIM-BOperations Management...1330 Pdf : 20 page(s)
Abstract
Akshaya Patra was founded by ISKCO...
USING MARKOV CHAIN TO FORECAST SALES BOOKING
-
Feb 15, 2019IIM-BMarketing Management...1331 Pdf : 6 page(s)
Abstract
We Sell Everything in Software’ WSES Inc. is a products company and specializes ...
PREDICTING INFLATION THROUGH ONLINE PRICES
-
Mar 21, 2019IIM-BManagerial Economics...1332 Pdf : 7 page(s)
Abstract
The case is about inflation and how it is computed in the category of food price indexes. Th...
STELLAR AUTO LTD.
-
Feb 15, 2019IIM-BOperations Management...1333 Pdf : 12 page(s)
Abstract
Stellar Auto Ltd. (SAL) is upgrading its current Galaxy product to Galaxy X...
SATTVA eTECH: CONTRACT SELECTION IN COMPONENT PROCUREMENT
-
Mar 15, 2019IIM-BOperations Management...1334 Pdf : 6 page(s)
Abstract
The case describes the contract selection issue by an embedded produc...
ASIAN PAINTS LIMITED: PAINTING HISTORY
-
Feb 22, 2019IIM-BStrategic Management...1335 Pdf : 25 page(s)
Abstract
The case traces the growth of Asian Paints Limited (“APL”) from being a small pa...
FAIRCENT™ POWERING P2P LENDING REVOLUTION
-
Feb 15, 2019IIM-BStrategic Management...1336 Pdf : 24 page(s)
Abstract
Faircent is a leading P2P lending platform in India and this case stu...
GNFC’S NEEM PROJECT: CREATING THE BLUEPRINT FOR A SOCIAL BUSINESS
-
Feb 14, 2019IIM-BEntrepreneurship & Startups / Innov...1337
Abstract
The case describes the efforts of GNFC, a large publicly held chemicals and...
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms
-
Mar 15, 2019IIM-BStrategic Management...1338
Abstract
The case on Siwggy, Foodora, and Yelp analyzes the hyperlocal food de...
SHOESTRING ARBITRAGE WITH STOCK BUY-BACKS
-
Mar 22, 2019IIM-BFinancial Management...1339 Pdf : 11 page(s)
Abstract
The case analyses an opportunity of risk arbitrage associated with stock buy-backs (repurcha...
Enhancing Visitor Experience at ISKCON Using Text Analytics
-
Mar 21, 2019IIM-BMarketing Management...1340
Abstract
The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna...
NEW DELHI TELEVISION
-
Mar 22, 2019IIM-BStrategic Management...1341 Pdf : 31 page(s)
Abstract
Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV)...
Fiesta Gifts: Mending the Spending
-
Mar 22, 2019IIM-BOperations Management...1342 Pdf : 21 page(s)
Abstract
Organizations large and small must source a variety of items and services in order to sustain thei...
HINDUSTAN UNILEVER LIMITED (A): GROWING WITH INDIA (IMB 739)
-
Jan 03, 2019IIM-BOther...1343 Pdf : 22 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...
HINDUSTAN UNILEVER LIMITED (B): WINNING IN MANY INDIAS (IMB 741)
-
Jan 02, 2019IIIM-BOther...1344 Pdf : 25 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...
HINDUSTAN UNILEVER LIMITED (C): BOOSTING GROWTH IN INDIA (IMB 743)
-
Jan 02, 2019IIM-BOther...1345 Pdf : 3 page(s)
Abstract
This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...
State Bank of India: “SMS Unhappy”
-
Feb 15, 2013ISBServices Marketing...1346 Pdf : 13 page(s)
Abstract
State Bank of India: SMS Unhappy, is a deceptively simple, but compre...
State Bank of India: Kohinoor Banjara Branch
-
Feb 15, 2013ISBMarketing Management...1347 Pdf : 17 page(s)
Abstract
State Bank of India: Kohinoor Banjara Br...
Creating a Corporate Advantage: The Case of the Tata Group
-
Feb 15, 2013ISBStrategic Management...1348 Pdf : 19 page(s)
Abstract
The Tata group is among the largest diversified business groups in In...
Sony Music (India)
-
Feb 15, 2013ISBStrategic Management...1349 Pdf : 19 page(s)
Abstract
This case study illustrates the principl...
Hedging Currency Risk at TT Textiles
-
Feb 15, 2013ISBFinancial Management...1350 Pdf : 15 page(s)
Abstract
This case highlights the impact of currency rate fluctuations on the ...
Recipes for Success - Innovating Production and Inventory Management of Pepper Oleoresin at Synthite
-
Feb 15, 2013ISBOperations Management...1351 Pdf : 16 page(s)
Abstract
This case focuses on production and inve...
Aahan (A): Diagnosing Tuberculosis in Rural India
-
Feb 15, 2013ISBOperations Management...1352 Pdf : 18 page(s)
Abstract
Manish Bhardwaj, co-founder of Innovators in Health, is contemplating setting up Aahan, a communit...
ITC Hotels: Designing Responsible Luxury
-
Jun 30, 2013ISBOperations Management...1353 Pdf : 17 page(s)
Abstract
The case documents the ambitious and revolutionary journey that ITC H...
Krishna Bhima Samruddhi Local Area Bank (KBSLAB): A Decade Review
-
Jun 30, 2013ISBFinancial Management...1354 Pdf : 24 page(s)
Abstract
Microcredit made a dramatic entry into t...
Meru Cabs - A Spectacular Growth Story
-
Nov 25, 2013ISBOperations Management,Services Mark...1355
Abstract
Set in August 2011, Meru Cabs ¾ A...
IT-Led Business Transformation at Reliance Energy
-
Jun 30, 2013ISBStrategic Management,Information Te...1356 Pdf : 17 page(s)
Abstract
The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance En...
Collaborative Commercialization at Gilead Sciences: Resolving the Innovation Vs. Access Tradeoff
-
Jun 30, 2013ISBOther...1357 Pdf : 20 page(s)
Abstract
The case deals with Gilead Sciences, a bio-pharmaceutical company wit...
Organizing for Innovation at Glenmark (B)
-
Jun 30, 2013iSBStrategic Management,Entrepreneursh...1358 Pdf : 13 page(s)
Abstract
The case traces the journey of an Indian pharmaceutical firm, Glenmar...
Organizing for Innovation at Glenmark (A)
-
Jun 30, 2013ISBStrategic Management,Entrepreneursh...1359 Pdf : 13 page(s)
Abstract
The case traces the journey of an Indian pharmaceutical firm, Glenmar...
A CLASS DIVIDED
-
Oct 07, 2013ISBHuman Resource Management...1360 Pdf : 6 page(s)
Abstract
Does discrimination on the basis of gender, religion or ethnic origin exist in the job market? Why...
THE COURSE ALLOCATION PROBLEM
-
Oct 07, 2013ISBInformation Technology...1361 Pdf : 6 page(s)
Abstract
Why is allocating courses to students in universities a challenging t...
Note on the Insurance Industry in India
-
Feb 24, 2014ISBFinancial Management...1362 Pdf : 22 page(s)
Abstract
The note traces the evolution of the Insurance Industry in India and looks at its state in the yea...
India’s Passion for Gold: Velvetcase
-
Sep 15, 2014ISBFinancial Management...1363 Pdf : 18 page(s)
Abstract
The largest consumer of gold in the worl...
Labour Dispute at Dr. Reddy’s: Tip of the Iceberg in a Globalization Effort
-
Jul 21, 2014ISBNegotiation...1364 Video : 14 mins
Abstract
The case describes a dispute between the...
Tata Communications: Emerging Markets Growth Strategy
-
Jun 25, 2014ISBStrategic Management...1365 Pdf : 19 page(s)
Abstract
This case describes the second home market strategy of Tata Communica...
Zandu Pharmaceutical Works: The Takeover Bid (A)
-
Jul 26, 2019ISBStrategic Management...1366 Pdf : 21 page(s)
Abstract
This case is about the takeover bid of Zandu Pharmaceutical Works,&nb...
Zandu Pharmaceutical Works: The Takeover Bid (B)
-
Nov 01, 2014ISBStrategic Management...1367 Pdf : 9 page(s)
Abstract
This case is about the takeover bid of Z...
Zandu Pharmaceutical Works: The Takeover Bid (B)
-
Nov 01, 2014ISBStrategic Management...1368 Pdf : 9 page(s)
Abstract
This case is about the takeover bid of Z...
Balancing the Power Equation: Suzlon Energy Limited
-
Jan 27, 2015ISBStrategic Management...1369 Pdf : 17 page(s)
Abstract
Set in 2013, the case documents the chal...
Patents and Competitive Dynamics in the Indian Pharma Industry
-
Mar 09, 2015ISBStrategic Management...1370 Pdf : 18 page(s)
Abstract
This case describes the challenges pharm...
Discovery Finds Its Way in India—Curiosity Built the Brand
-
Jun 16, 2015ISBStrategic Management,Other...1371 Pdf : 23 page(s)
Abstract
Discovery Communications Inc., an Americ...
Leadership Succession at Achal: A Tough Nut to Crack
-
Sep 15, 2015ISBEntrepreneurship & Startups / Innov...1372 Pdf : 9 page(s)
Abstract
Achal Industries was a 40-year-old propr...
Kamla Nehru Memorial Hospital: Which Way Forward?
-
Dec 10, 2015ISBStrategic Management...1373 Pdf : 23 page(s)
Abstract
Kamla Nehru Memorial Hospital (KNMH) is ...
AZIM PREMJI FOUNDATION—BRINGING PROFESSIONAL EXCELLENCE TO PHILANTHROPY
-
Mar 31, 2016ISBStrategic Management...1374 Pdf : 21 page(s)
Abstract
Set in April 2014, this case explores so...
SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA
-
Nov 15, 2016ISBServices Marketing...1375 Pdf : 12 page(s)
Abstract
Sewells Group, India, a leading provider...
Ketan Logistics—Charting the Next Route
-
Jul 23, 2019ISBEntrepreneurship & Startups / Innov...1376
Abstract
Rohit Gupta, the oldest third generation...
Reinventing Officer’s Choice Whisky: Spoiled for Choice
-
Dec 20, 2016ISBMarketing Management,Advertising an...1377 Pdf : 14 page(s)
Abstract
This case is designed to highlight the v...
SREI Sahaj e-Village (A)
-
Dec 22, 2016ISBServices Marketing...1378 Pdf : 22 page(s)
Abstract
Sahaj e-Village Limited, an initiative o...
SREI Sahaj e-Village (B)
-
Dec 22, 2016ISBServices Marketing...1379 Pdf : 14 page(s)
Abstract
Sahaj e-Village Limited, an initiative o...
Bhagwati Products Limited—Making in India for Micromax
-
Dec 26, 2016ISBStrategic Management...1380 Pdf : 22 page(s)
Abstract
Emerging markets have become an attracti...
Attaining the Next Orbit: Dilemmas of a Family Managed Business – Natural Ice Cream
-
Dec 31, 2016ISBAdvertising and Intergrated Marketi...1381 Pdf : 12 page(s)
Abstract
The case is about the concerns of second...
Modak Analytics: Shaping the future in digital India?
-
Jan 31, 2017ISBStrategic Management,Entrepreneursh...1382 Pdf : 16 page(s)
Abstract
In 2008, Aarti Joshi, founder and CEO of...
GOQii: Envisioning a New Fitness Future (A)
-
Dec 31, 2016ISBEntrepreneurship & Startups / Innov...1383 Pdf : 14 page(s)
Abstract
Gondal, a serial entrepreneur, was suppo...
GOQii: Envisioning a New Fitness Future (B)
-
Dec 31, 2016ISBEntrepreneurship & Startups / Innov...1384 Pdf : 6 page(s)
Abstract
Gondal, a serial entrepreneur, was suppo...
AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India
-
Apr 05, 2017ISBOperations Management,Entrepreneurs...1385 Pdf : 8 page(s)
Abstract
The case describes operations of one of ...
AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India
-
Apr 05, 2017ISBOperations Management,Entrepreneurs...1386 Pdf : 8 page(s)
Abstract
The case describes operations of one of ...
Eastern Condiments - The Changing Curry Company
-
Jan 05, 2017ISBAdvertising and Intergrated Marketi...1387 Pdf : 14 page(s)
Abstract
Navas Meeran, the Chairman and Managing ...
Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market
-
Jul 11, 2017ISBMarketing Management,Services Marke...1388 Pdf : 14 page(s)
Abstract
Be Well Hospitals - a multi-specialty se...
Aravind Eye Care System: Retaining the Legacy
-
Sep 29, 2017ISBAdvertising and Intergrated Marketi...1389 Pdf : 18 page(s)
Abstract
The case deals with issues on the manage...
CREATING GRASSROOTS LEADERS THROUGH DHAN’S UNIQUE LEADERSHIP MODEL
-
Nov 29, 2017ISBStrategic Management,Other...1390 Pdf : 15 page(s)
Abstract
DHAN is an NGO with a difference. It was...
ANTARA: BUILDING EXPERIENCES IN SENIOR LIVING
-
Nov 29, 2017ISBOperations Management,Services Mark...1391 Pdf : 23 page(s)
Abstract
Antara Senior Living, a first-of-its-kin...
THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD
-
Dec 05, 2017ISBEntrepreneurship & Startups / Innov...1392 Pdf : 16 page(s)
Abstract
Dr. K. Anji Reddy founded Dr. Reddy's La...
THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD
-
Dec 05, 2017ISBEntrepreneurship & Startups / Innov...1393 Pdf : 16 page(s)
Abstract
Dr. K. Anji Reddy founded Dr. Reddy's La...
AZIM PREMJI TRUST: THE ENDOWMENT MODEL IN AN EMERGING MARKET
-
Dec 28, 2017ISBFinancial Management...1394 Pdf : 27 page(s)
Abstract
The Azim Premji Trust, among the largest...
AIR INDIA: MAHARAJA IN DEBT TRAP
-
Feb 01, 2018ISBFinancial Management...1395 Pdf : 17 page(s)
Abstract
In the year 2016, after more than a deca...
AIR INDIA: MAHARAJA IN DEBT TRAP
-
Feb 01, 2018ISBFinancial Management...1396 Pdf : 17 page(s)
Abstract
In the year 2016, after more than a deca...
Mysore Ghee Store: Expansion Strategy for Clarified Butter Business
-
Mar 01, 2018ISBStrategic Management...1397 Pdf : 17 page(s)
Abstract
Mysore Ghee Store (MGS) produced and mar...
Dodla's Dilemma
-
May 01, 2018ISBAdvertising and Intergrated Marketi...1398 Pdf : 13 page(s)
Abstract
D. Sunil Reddy established Dodla Dairy i...
Touchdown Footwear on a Slippery Slope
-
May 10, 2018ISBAdvertising and Intergrated Marketi...1399 Pdf : 11 page(s)
Abstract
This case is based on the professionaliz...
DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)
-
Jul 24, 2018ISBStrategic Management...1400 Pdf : 9 page(s)
Abstract
DHAN Foundation, based in the southern I...
DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)
-
Jul 24, 2018ISBStrategic Management...1401 Pdf : 9 page(s)
Abstract
DHAN Foundation, based in the southern I...