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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • India Case Research
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • India Case Research
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • IIM-B
  • Marketing Management,Operations Man...
  • 1176

This case introduces the students to the information and material flows in the supply chain of an Indian fashion company – Arv...

Case Study

BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT

Kumar Ramesh S , Choudhary Amod
  • Nov 01, 2012
  • IIM Bangalore
  • Marketing Management,Consumer Behav...
  • 1178

Abstract

With several brands in the premium shirt...

Case Study

3M INDIA: IN INDIA FOR INDIA

Ojha Abhoy K
  • Nov 01, 2012
  • IIM - Bangalore
  • Organisational Behavior & Organisat...
  • 1179

Abstract

The case describes the evolution of 3M as an innovative organization ...

Case Study

Kingfisher Airlines: Managing Multiple Stakeholders

Ojha Abhoy K
  • Mar 01, 2012
  • IIM-Bangalore
  • Strategic Management...
  • 1180

Abstract

The case is based on the crisis faced by Kingfisher Airlines during N...

Case Study

Bosch in India

Gupta Seema
  • Feb 01, 2013
  • IIM Bangalore
  • Marketing Management...
  • 1181

Abstract

The case describes the brand migration from MICO to Bosch in India. T...

Case Study

EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY

Kumar Ramesh S, Minj Eric
  • Feb 13, 2013
  • IIM Bangalore
  • Marketing Management,Consumer Behav...
  • 1182

Abstract

India has traditionally been a tea drinking nation. The association o...

Case Study

PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE

Unnikrishnan Dinesh Kumar, Ranjan Kshitiz
  • Mar 07, 2012
  • IIM - Bangalore
  • Other...
  • 1183

Abstract

The Indian Premier League (IPL), a prof...

Case Study

ITC LIMITED: INDIA FIRST

Ramachandran J , Manikandan K S
  • Aug 09, 2012
  • IIM-Bangalore
  • Other...
  • 1184

Abstract

The case traces the evolution of ITC Lim...

Case Study

EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET

Kumar Ramesh S,Teja Ande, Hussain Syed
  • Aug 12, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1185

Abstract

India has been an emerging market that is witnessing radical changes ...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)

Holla Jayaram , Krishnan Rishikesha, Prakhya Srinivas
  • Mar 06, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1186

Abstract

In India, air travel in the early twentieth century is mostly between...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)

Holla Jayaram, Krishnan Rishikesha , Prakhya Srinivas
  • Mar 01, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1187

Abstract

In India, air travel in the early twentieth century is mostly between major cities and has histori...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)

Holla Jayaram, Krishnan Rishikesha, Prakhya Srinivas
  • Mar 05, 2012
  • IIM - Bangalore
  • Marketing Research...
  • 1188

Abstract

In India, air travel in the early twenti...

Case Study

CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION

Srinivasan R
  • Nov 01, 2012
  • IIM - Bangalore
  • Entrepreneurship & Startups / Innov...
  • 1189

Abstract

This case on CavinKare’s founding describes the entrepreneurial...

Case Study

CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY

Srinivasan R
  • Nov 01, 2012
  • IIM - Bangalore
  • Strategic Management...
  • 1190

Abstract

This case on CavinKare describes the incredible vision the organization set itself. This case is s...

Case Study

LabourNet: Empowering Informal Sector Labourers

Mukherji Sourav, Rodrigues Caren, Pabbisetty Sridhar
  • Mar 01, 2012
  • IIM - Bangalore
  • Entrepreneurship & Startups / Innov...
  • 1191

Abstract

This case chronicles the evolution and challenges faced by LabourNet,...

Case Study

ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT

Peattie Ken , P D Jose
  • Aug 01, 2012
  • IIM - Bangalore
  • Other...
  • 1192

Abstract

Partnerships between companies and non-profit causes are viewed as a ...

Case Study

THE PARK HOTELS: DESIGNING EXPERIENCE

Ramachandran J,Gupta Seema
  • Aug 01, 2012
  • IIM - Bangalore
  • Strategic Management...
  • 1193

Abstract

The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...

Case Study

RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?

Jonnalagedda Sreelata
  • Aug 01, 2012
  • IIM-Bangalore
  • Marketing Management...
  • 1194

Abstract

The market for security solutions is highly fragmented with no domina...

Case Study

Saffola Cooking Oil – The Repositioning Journey

Poddar Rochna , Prakhya Srinivas
  • Mar 01, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1195

Abstract

This case critically analyzes the positioning journey traversed by Sa...

Case Study

THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT

Anshuman V. Ravi, Narang Tapsi, Sharma Anand,K
  • Nov 01, 2012
  • IIM-Bangalore
  • Financial Management...
  • 1196

Abstract

This case exposes students to financial decision-making in government enterprises and the concepts...

Case Study

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Kumar Ramesh S, Bhattacharyya Arun
  • Feb 01, 2013
  • IIM - Bangalore
  • Marketing Management,Entrepreneursh...
  • 1197

Abstract

The business world-over, and especially in emerging markets, is undergoing a radical transformatio...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (A)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM- Bangalore
  • Information Technology...
  • 1198

Abstract

Information technologies enable key divisions of an organization such...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (B)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-Bangalore
  • Information Technology...
  • 1199

Abstract

Information technologies enable key divisions of an organization such...

Case Study

COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING

Gupta Seema
  • Nov 01, 2012
  • IIM - Bangalore
  • Marketing Management...
  • 1200

Abstract

The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...

Case Study

A Game of Two Halves: In-play Betting in Football

Unnikrishnan, Dinesh Kumar,Sandeep V ,Satyabala H
  • Feb 01, 2013
  • IIM - Bangalore
  • Other...
  • 1201

Abstract

According to the Fédération Internationale de Football Association (FIFA), while the...

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