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ICRC

about ICRC

The AIMA case research centre is established after a lot of discussion, deliberation and research. The purpose of setting up of India case research centre at AIMA is primarily to focus on developing and publishing Industry based India-focused research cases.

There are two major users of the management cases. While B-schools faculties are looking for relevant and high-quality cases, which meet the curriculum requirement and learning outcomes. The Industry being another major user of the case studies in their orientation programmes

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Marketing Management

MARKETING OF INCREDIBLE CHAMPIONS: ...

WayCool’s Phygital Business Model...

Supply Chain Management

MARKETING OF INCREDIBLE CHAMPIONS: ...

iDRISHTI: A MARKET- DRIVING SOCIAL ...

Entrepreneurship & Startups / Innovations

WayCool’s Phygital Business Model...

SIGNS OF FINANCIAL DISTRESS AT JET ...

Financial Management

iDRISHTI: A MARKET- DRIVING SOCIAL ...

ISPRL: MANAGING INDIA’S SOVEREIGN...

Operations Management

SIGNS OF FINANCIAL DISTRESS AT JET ...

Free Cases

Strategic Management

STEREOTYPING STRATEGIES AND THE DEB...

QUALITY MANAGEMENT: TYRAXTYRES...

Strategic Management

STEREOTYPING STRATEGIES AND THE DEB...

Zandu Pharmaceutical Works: The Tak...

Strategic Management

QUALITY MANAGEMENT: TYRAXTYRES...

Ketan Logistics—Charting the Next...

Entrepreneurship & Startups / Innovations

Zandu Pharmaceutical Works: The Tak...

SHOESTRING ARBITRAGE WITH STOCK BUY...

Financial Management

Ketan Logistics—Charting the Next...

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