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ICRC

about ICRC

The AIMA case research centre is established after a lot of discussion, deliberation and research. The purpose of setting up of India case research centre at AIMA is primarily to focus on developing and publishing Industry based India-focused research cases.

There are two major users of the management cases. While B-schools faculties are looking for relevant and high-quality cases, which meet the curriculum requirement and learning outcomes. The Industry being another major user of the case studies in their orientation programmes

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Marketing Management

MARKETING OF INCREDIBLE CHAMPIONS...

WayCool’s Phygital Business Model...

Supply Chain Management

MARKETING OF INCREDIBLE CHAMPIONS...

iDRISHTI: A MARKET- DRIVING SOCIAL ...

Entrepreneurship & Startups / Innovations

WayCool’s Phygital Business Model...

SIGNS OF FINANCIAL DISTRESS AT JET ...

Financial Management

iDRISHTI: A MARKET- DRIVING SOCIAL ...

ISPRL: MANAGING INDIA’S SOVEREIGN...

Operations Management

SIGNS OF FINANCIAL DISTRESS AT JET ...

Free Cases

Marketing Management

MARKETING OF INCREDIBLE CHAMPIONS...

STEREOTYPING STRATEGIES AND THE DEB...

Strategic Management

MARKETING OF INCREDIBLE CHAMPIONS...

QUALITY MANAGEMENT: TYRAXTYRES...

Strategic Management

STEREOTYPING STRATEGIES AND THE DEB...

Zandu Pharmaceutical Works: The Tak...

Strategic Management

QUALITY MANAGEMENT: TYRAXTYRES...

Ketan Logistics—Charting the Next...

Entrepreneurship & Startups / Innovations

Zandu Pharmaceutical Works: The Tak...

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