AIMA ICRC Present Workshop on Case Teaching & Writing (Hybrid Mode) | 08-10 December 2022       
Case Competition 2022

REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY

Rajesh Kumar Sood, AMIE(Civil Engineering) ,FIE ,MBA-Real Estate, AIMA PhD Student.
Pricing strategy, project based pricing strategy, Real estate pricing , Product life cycle in real estate market, Market rates, Circle rates,

Abstract:  In real estate development, as in other consumer markets, some of the biggest challenges have always been pricing of the units and the time it takes to sell them. It may be any piece of land, ready to move in floor or any apartment in the housing market where a large number of factors affect the final selling price and the fluctuations in demand and supply depending upon the market conditions. For most of the Indian investors, the love for real estate compared to equities stems from the fact that, it is relatively easy to understand and configure. However, there has been lack of transparency in rates e.g., circle rates, market rates, stamp duty rates or so-called registry rates etc. Think of it: how many times has our broker complained about the increase in circle rate? This is right time to buy! Whether the real estate business is really governed by the circle rates or it’s the marketing strategy of developer or concerned authority to create demand in the market.

Target Group: Post Graduates and Executives would be the preferred target groups conversant with the Real Estate and marketing strategy, land related matters and concerned with applicable public policies.

Learning and key objectives:

i. How the real estate market is different from other markets.
ii. Product life cycle in real estate market.
iii. Demand vs Supply in the market.
iv. Role of developers and Government bodies in formulating marketing strategies to fulfil consumer demand in real estate market.
v. Setting transparency in the buying and selling of real estate product/property.
vi. Understanding the types of rates analogy in real estate markets.
vii. Awareness among the consumers to safeguard his personal and national interest.

  • Pub Date:
    09 Jun 2022
  • Source:
    ICRC
  • Discipline:
    Marketing Management,Other
  • Product#:
    1765
  • Keywords:
    Pricing strategy, project based pricing strategy, Real estate pricing , Product life cycle in real estate market, Market rates, Circle rates,
  • Length:
    Pdf : 9 page(s) ,

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