AIMA & AICTE Present Case Teaching & Writing Online Workshop | 03rd -10th July 2021     Call: for Case Study & Teaching Note
Industry Best Practice Case


This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
TCI, safe Safar, drivers education program, logistic, transportation, fleet management


Learning Objectives:

  • To discuss the challenges of road accidents in India. And critically discuss the eighth leading cause of death in the world.
  • To comprehend the contribution of the logistics industry in the global supply chain and in India’s GDP and employment.
  •  To discuss strategies to increase road safety and reduce death due to road accidents.
  • Highlight the concept of educating and training of lorry/ truck drivers and all transport staff in the surface transport sector.
  • To highlight the challenges of implementing new traffic rules in India.
  • Challenges and limitations in training ground level staff, investment in road safety programs, workers' knowledge about the Motor Vehicle Amendment Act 2019
  • The case can be instrumental in creating a system (voluntary) socially responsible business, requiring corporate houses to include more community development as part of planning, product portfolio, and to motivate Indian citizen to more safe driver habits and following traffic rules.

  • Pub Date:
    20 Jul 2020
  • Source:
  • Discipline:
    Organisational Behavior & Organisation Development,Marketing Management,Strategic Management,Statistics For Management,Supply Chain Management,Entrepreneurship & Startups / Innovations,E-Commerce,Healthcare Management
  • Product#:
  • Keywords:
    TCI, safe Safar, drivers education program, logistic, transportation, fleet management
  • Length:
    Pdf : 9 page(s) ,

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