Abstract  

The case describes the journey of Rolocule, a mobile gaming company based out of Pune, India. An early entrant into the mobile gaming space, Rolocule’s fortunes go through many ups and downs as the nascent mobile gaming industry experiments with various business models. Rolocule responds by being nimble and flexible, rapidly developing multiple games and pivoting as the industry changes. Product-market fit always seems within reach but each time, an external event derails the company’s plans to scale. The case is positioned at a low-point in the company’s journey where it must decide whether it wants to continue to play in the B2C gaming space or shift into the B2B space. The case provides rich material to discuss the challenges of building a venture in a rapidly evolving industry and analyze the consequences of adopting different business models.  

Learning Objective  

1. To appreciate the range of decisions a start-up faces, and their frequency in a dynamic industry.
2. To appreciate the role of external events on the trajectory of the venture.

To understand the characteristics of the various business models in the mobile-based gaming industry.