SATTVA eTECH is an electronics company involved in design and development of embedded new products. The company designs and manufactures client’s requirements ranging from nuclear control systems to industrial automation systems. The company is analyzing the three potential design orders received from clients of different industry segments. One of the managers (Samidth in the case) has been assigned the responsibility to present his independent assessment of this order selection dilemma and present the entire detailed analysis to the company’s top management.
The case is intended for use in a course on Operations Strategy, Sales and Operations management or New Product Development. This case can be used to explain alignment between manufacturing task and manufacturing system configuration in a firm. The case can also be used to discuss issues at the research and development, manufacturing, and marketing interface. The teaching objectives are as follows: (1) discuss the criteria for decision making for order selection strategy; (2) final order selection decision making based on the developed criteria; and (3) discuss the impact of uncertainties on various project performance metrics.