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Case Study

CAFÉ COFFEE DAY WITH MALVIKA HEGDE- A STRATEGIC CASE STUDY

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
Cafe Coffe Day, Malvika Hegde,

Abstract: Women Leadership is the ability to anticipate, envision, maintain flexibility and empower others to create a strategic change. The purpose of this case study is to identify the key strategic leadership skills of Ms. Malvika Hegde which resulted in revival and turnaround of Café Coffee Day chain and demonstrates that a leader irrespective of gender can sail the organisation to its shores even at the time when it is sinking due to loss.
Discipline : Organisation Behaviour, Strategic Management and Leadership

Learning Objectives

This case should provide you with the strategic an organisation management knowledge needed to

1. To Define strategic leadership and describe the importance of top-level managers
2. To discuss value of strategic leadership in determining the firms’ future strategic directions
3. Analyse the importance of Business level strategy implementation
4. Assess the different business level strategies

  • Pub Date:
    05 Oct 2023
  • Source:
    ICRC
  • Discipline:
    Organisational Behavior & Organisation Development,Human Resource Management,Strategic Management
  • Product#:
    2899
  • Keywords:
    Cafe Coffe Day, Malvika Hegde,
  • Length:
    Pdf : 6 page(s) ,

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