Abstract

 Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV) in the Indian news broadcasting industry. Starting as a news production company in 1988, NDTV ventured into general entertainment, media consulting, and e-commerce over the next three decades. Students analyze how the firm tailored its activities to pursu a differentiation strategy in news broadcasting. They also assess the challenges faced by NDTV when it diversified into new businesses and its ability to leverage core assets (star journalists) in these businesses

Learning Objective (maximum of 500 characters): Briefly describes teaching goals of the case.

1. Analyze a firm’s differentiation strategy including how it tailors its activities to pursue differentiation.

Understand the challenges involved in leveraging the core assets underlying a differentiation strategy when a firm diversifies into new businesses.