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NAVIGATING CULTURAL COMMERCE AND FINANCIAL CHALLENGES: THE HERITAGE TREASURES EMPORIUM ODYSSEY

Dr. Niraj Satnalika, Associate Professor (Adjunct), Sri Balaji University, Pune
Entrepreneurship, Financial Management, Cash Flow, Indian Handicrafts,B2B Model, Himachal Pradesh, Cultural Commerce, Operational Challenges, Strategic Pivot, Supply Chain Management

Abstract:   The Heritage Treasures Emporium case delves into Priya Gupta and Raj's entrepreneurial journey in Himachal Pradesh, India, where they established a business showcasing Indian handicrafts to a global audience. Starting with personal savings, they faced challenges in finance and operations but persevered through innovative strategies. Their B2B model, relying on direct-to-retailer shipping without holding inventory, faced cash flow tensions due to upfront payments to suppliers and credit terms to customers. Despite initial success, a financial oversight revealed the importance of understanding cash flow, leading to a reevaluation of their business approach.

Learning Objectives:
• To enhance understanding of financial management within the context of a small business.
• To identify strategies for managing operational challenges in a culturally driven enterprise.
• To explore the intricacies of cash flow management in a B2B business model.
• To assess the role of strategic decision-making in overcoming financial challenges.

  • Pub Date:
    19 Apr 2024
  • Source:
    ICRC
  • Discipline:
    Financial Management
  • Product#:
    2946
  • Keywords:
    Entrepreneurship, Financial Management, Cash Flow, Indian Handicrafts,B2B Model, Himachal Pradesh, Cultural Commerce, Operational Challenges, Strategic Pivot, Supply Chain Management
  • Length:
    Pdf : 7 page(s) ,

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