Abstract
This case study traces how a tragic event inspired a grassroots movement that transformed a weekend community run into a civic platform for safety advocacy and social mobilization. It explores the principles of resource-efficient project planning, emotionally intelligent leadership, stakeholder collaboration, and sustainability within a high-impact, low-budget context.
Learning Objectives:
1. Understand how personal tragedy can catalyze social change through grassroots initiatives.
2. Analyze how purpose-driven leadership mobilizes people and resources.
3. Explore project management in a non-profit, time-bound, resource-constrained environment.
4. Evaluate strategies for civic collaboration with public stakeholders.
5. Identify sustainability measures in local event planning.