Abstract: Portea Medical has transformed home healthcare delivery in India by bringing advanced clinical services directly to patients’ homes. Founded in 2013, the company has built a strong presence across metropolitan and Tier 2 cities through a combination of technology enabled care delivery, standardized clinical protocols, and strategic partnerships within the healthcare ecosystem. As Portea reaches its next phase of growth, it stands at a critical strategic crossroads: whether to pursue aggressive expansion into Tier 3 and rural markets using telemedicine led models, or to consolidate its urban footprint by deepening data analytics capabilities and strengthening collaborations with hospitals, insurers, and diagnostic networks.
This case places learners in the shoes of CEO Vaibhav Tiwari, challenging them to evaluate competing strategic priorities in a healthcare as a service platform. Learners are pushed to investigate core business questions around scalability, trust building, unit economics, operational complexity, and digital health innovation, while balancing impact with profitability. The case encourages analytical thinking on how platform based healthcare organizations can align long term vision, organizational capabilities, and resource constraints in an evolving and highly regulated healthcare landscape.

Learning Objectives

By the end of this case study, students will be able to:
• Evaluate the strategic trade-offs between expanding into Tier-3/rural markets versus deepening urban operations using analytics and partnerships in a real-world healthcare setting.
• Analyze the key logistical, financial and governance challenges involved in scaling a decentralized home-care delivery model.
• Design a balanced implementation plan that integrates operational logistics, patient satisfaction and regulatory compliance constraints.
• Assess the ethical and data-security considerations inherent in deploying digital healthcare technologies at scale.