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Case Study

Balancing the Power Equation: Suzlon Energy Limited

Snehal Awate, Ram Mudambi, Arohini Narain
Emerging markets, Internationalization, Multinational corporations, International acquisitions, Foreign subsidiaries, Power and influence

Abstract

Set in 2013, the case documents the challenges encountered by an emerging economy multinational enterprise (EMNE) when accessing R&D knowledge from its technologically superior subsidiary. Further, it shows the strategies that Suzlon, an Indian wind turbine manufacturer, adopted to catch up with global industry leaders. It tracks how Suzlon’s astute and aggressive chairman, Tulsi Tanti, led the company to develop the capabilities to perform higher value added activities despite being a late industry entrant and one, moreover, from an emerging economy. The setting for the case is the global wind power industry, an emerging high-tech industry. The case thus shows that EMNEs are entering and succeeding not only in mature industries but also in newly emerging industries.

Learning objectivies:

1. Catch-up strategies of EMNEs

2. EMNEs in emerging industries

3. Intra-MNE knowledge sharing between EMNE headquarters and its technologically superior subsidiary.

  • Pub Date:
    27 Jan 2015
  • Source:
    ISB
  • Discipline:
    Strategic Management
  • Product#:
    1369
  • Keywords:
    Emerging markets, Internationalization, Multinational corporations, International acquisitions, Foreign subsidiaries, Power and influence
  • Length:
    Pdf : 17 page(s) ,

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