This case on CavinKare describes the incredible vision the organization set itself. This case is set at a time, when the company had achieved significant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the firm’s capabilities, and evolves strategic challenges facing the company, including sustaining high-growth, expanding the product focus to men’s range of products, and investment in the services business.
- To demonstrate how a firm’s capabilities contribute to building and sustaining competitive advantages (VRIN framework).
- To highlight how a firm chooses, acquires, and sustains relevant capabilities, once the choice of its customer segment and source of competitive advantage are determined.
- To highlight how the firm adds value with its capabilities as well as appropriates the value (tetra-threat framework).
01 Nov 2012
CavinKare, Resource-based view ,Capabilities,Value chain,Competitive advantage