AIMA ICRC Present Workshop on Case Teaching & Writing (Hybrid Mode) | 08-10 December 2022       
Case Study

ASHOK LEYLAND (B): SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL

Kannan Srikanth, Geetika Shah
Strategy, Growth, Turnaround strategies , Vision, Implementing strategy , Execution

Abstract

The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand shock. The case describes the challenge before AL’s management when faced with bankruptcy, and invites readers to consider how this once-proud company could be transformed and led towards profitability and growth.  

Learning Objectives

1. To illustrate how a firm’s performance and survival is impacted in a recessionary environment with declining industry factors.
2. To evaluate business turnaround and recovery strategies available to firms operating in challenging economic conditions.
3. To discuss the challenges in implementing and adjusting to tough strategies that would eventually take the firm on a path of recovery.

  • Pub Date:
    25 Jul 2018
  • Source:
    ISB
  • Discipline:
    Strategic Management
  • Product#:
    1405
  • Keywords:
    Strategy, Growth, Turnaround strategies , Vision, Implementing strategy , Execution
  • Length:
    Pdf : 7 page(s) ,

Related Items

x