Case invited for 4th AIMA -ICRC Case Writing Competition | 9th , 10th & 11th May 2024
Case Study


B Bhattacharyya
Corporate social responsibility, CSR, Funding, Philanthropic, Sustainability of the Program

Abstract: One important, relatively recent development in the Indian corporate scenario is the involvement of several billionaire entrepreneurs in philanthropic activities. This is in addition to the Government mandated CSR funding. Azim Premji, Narayana Murthy, Nandan Nilekani, Shiv Nadar, to name a few, of course, TATA  Trust has been the pioneer in this sphere.  

The Case   Bharti Enterprises was one of the first to set up a Philanthropic arm, Bharti Foundation. This case study has been written with the objective of how the Foundation has been working, it's organisational structure, what are the institutional strengths and weaknesses, ability to scale up, operating issues, among others.  The Case was developed with an active association of the senior management of the Foundation.

Learning Objectives

This case study has been written in the form of a standard case study method. The author suggests that the Case can be used in two ways, not mutually exclusive. First, the Case can be introduced as is usually done. Second, once that exercise gets over, the case leader may shift to Case -incident method. This will involve two steps: *asking the participants to collect and analyse data since the Case has been written on SBSP; * analyse whether their conclusions earlier derived at align with what the actual data suggest. And if these are at variance, where they might have gone wrong.   All the required information are available at   Issues for discussion are indicative, the case leader may develop other issues as well, depending on the learning requirements.


  • Pub Date:
    27 Nov 2019
  • Source:
  • Discipline:
    Organisational Behavior & Organisation Development,Brand Management,Entrepreneurship & Startups / Innovations,Corporate Social Responsibility,Business Ethics,Family Business
  • Product#:
  • Keywords:
    Corporate social responsibility, CSR, Funding, Philanthropic, Sustainability of the Program
  • Length:
    Pdf : 23 page(s) ,

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