Hero MotoCorp, the world’s largest 2-wheeler manufacturer 18 years in a row realized 4 years back that it must introduce a new approach to build sales capabilities ofHero & channel sales team in view of rising competition and new VUCA (Volatile, Uncertain, Complex, Ambiguous) & Digital scenario.
Challenge was to transform the mind-set of sales team from merely delivering products to providing world class customer experience & sustain it.
Interventions were required in regional languages at minimum cost& should be clearly differentiated fromthe competition so that the channel partners & customers see value in it.
Opportunity was to introduce a learning eco-system which is unique, impactful, sustainable and user friendly. Thus, was launched a unique, creative& innovative 1st in 2-Wheeler Industry “Hero Sales Academy”.
This award-winning virtual tool brought in certification programs as well as E-Learning programs in multiple languages accessible Anywhere-Anytime in India/ International markets to improve the efficiency & productivity.
Channel Sales team supported by the Hero sales team is now competent & customer centric as given below: