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Industry Best Practice Case


Mr. Vikram Juneja , Head – Sales Learning alongwith his team members Mr. Bharat Bhushan, Ms.Rashmi Chawla&,Mr. Anil Chaithra prepared for AIMA Case Contest
Hero Sales Academy, Hero MotoCorp,2-Wheeler ,Digital Learning



Hero MotoCorp, the world’s largest 2-wheeler manufacturer 18 years in a row realized 4 years back that it must introduce a new approach to build sales capabilities ofHero & channel sales team in view of rising competition and new VUCA (Volatile, Uncertain, Complex, Ambiguous) & Digital scenario.


Challenge was to transform the mind-set of sales team from merely delivering products to providing world class customer experience & sustain it.

Interventions were required in regional languages at minimum cost& should be clearly differentiated fromthe competition so that the channel partners & customers see value in it.


Opportunity was to introduce a learning eco-system which is unique, impactful, sustainable and user friendly. Thus, was launched a unique, creative& innovative 1st in 2-Wheeler Industry “Hero Sales Academy”.

 This award-winning virtual tool brought in certification programs as well as E-Learning programs in multiple languages accessible Anywhere-Anytime in India/ International markets to improve the efficiency & productivity.


Channel Sales team supported by the Hero sales team is now competent & customer centric as given below:

  • Hero Happiness Score – Score on customer satisfaction with sales experience - improved from 8.34/10 in Sep. 2018 to 8.75/10 in Sep. 2019
  • JD Power Syndicated 2-Wheeler Dealer Satisfaction Study – Rank improved from 4th in 2017 to 3rd in 2018 & 2nd in 2019
  • NSSC (National Sales Skill Competition) – Competency score improved from 67.06% in 2016-17 to 69.01% in 2017-18 to 73.39% in 2018-19.
  • Many Awards from Industry Forums

  • Pub Date:
    20 Jul 2020
  • Source:
  • Discipline:
    Entrepreneurship & Startups / Innovations
  • Product#:
  • Keywords:
    Hero Sales Academy, Hero MotoCorp,2-Wheeler ,Digital Learning
  • Length:

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