Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, 450 million individuals are estimated to suffer this fate. Correction of refractive error through eyeglasses constitutes the health intervention with the largest bang for the buck.
The commonest eye problems result from refractive error due to which the eye is unable to focus clearly on an object. The result is Myopia, Hypermetropia, and Astigmatism. Which can be easily corrected with the help of spectacles.
Major Challenges faced in the eye care sector in India are :
In an industry that is largely unorganized, fragmented and doesn’t have any legalization or standardization of processes & policies, Titan chose the difficult path of setting standards by training and certifying the store staff to enhance Customer Experience. Will this initiative of training manpower in a niche segment and standardizing testing process be successful? Will the Titan eye plus academy sustain the slow growth sector? This case brings forth the major challenges and strategies adopted by Titan Eye Plus Academy.