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Case Study

CRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?

Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
Crisis Communication, Crisis Management, Tesla, Pandemic, Leadership, Social Media, Emotional Intelligence, Organizational Behavior

Learning objectives

• Comprehend the meaning of crisis, crisis management, and crisis response
• Understand the role of the CEO in a crisis
• Consider how new media technologies impact the way a crisis should be handled

  • Pub Date:
    25 Aug 2021
  • Source:
    SDMIMD
  • Discipline:
    Advertising and Intergrated Marketing Communication
  • Product#:
    1626
  • Keywords:
    Crisis Communication, Crisis Management, Tesla, Pandemic, Leadership, Social Media, Emotional Intelligence, Organizational Behavior
  • Length:
    Pdf : 12 page(s) ,

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