Learning objectives
• Comprehend the meaning of crisis, crisis management, and crisis response
• Understand the role of the CEO in a crisis
• Consider how new media technologies impact the way a crisis should be handled
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Pub Date:
25 Aug 2021
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Source:
SDMIMD
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Discipline:
Advertising and Intergrated Marketing Communication
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Product#:
1626
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Keywords:
Crisis Communication, Crisis Management, Tesla, Pandemic, Leadership, Social Media, Emotional Intelligence, Organizational Behavior
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Length:
Pdf : 12 page(s) ,