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Case Study

FROM TRIP TO FOOD DELIVERY BUSINESS-MAKEMYTRIP

Dr. Jayakrishnan S,Associate Professor of Marketing, SDM Institute for Management Development, Mysore
Gourmet, Make my trip, online food delivery, Swiggy, Zomato.

Abstract

The global pandemic-COVID 19 has affected the travel and hospitality industry which forced companies to explore other business opportunities. Make my trip, India’s prominent online travel portal decided to venture into gourmet delivery in selected cities. The cases discuss the online food delivery business, its scope in Indian markets and key challenges in the industry.

Learning Objectives

1. To discusses the online food delivery business in India.
2. To understand the opportunities and challenges in the online food delivery business.
3. To expose students, to explore the key aspects companies need to consider before developing a new business strategy.

 

  • Pub Date:
    25 Aug 2021
  • Source:
    SDMIMD
  • Discipline:
    Strategic Management,Supply Chain Management
  • Product#:
    1630
  • Keywords:
    Gourmet, Make my trip, online food delivery, Swiggy, Zomato.
  • Length:
    Pdf : 4 page(s) ,

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