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Case Study

DOING BUSINESS WITH RESPONSIBILITY: THE SAGA OF SAMSUNG ELECTRONICS

Dr.Mousumi Sengupta & Dr.Nilanjan Sengupta,Professors of HRM, at SDM Institute for Management Development, Mysore
Business Strategy, SWOT Analysis, Ansoff Matrix, Porter framework, Responsible Management, Diversity and Inclusion Management, Supply Chain, Ethical Management, Human Resource Management, Organizational Culture

Learning objectives

  • It discusses issues such as the application of business strategy, customer-driven marketing strategies, especially in the context of electronics industry.
  • Also, issues, such as, innovation, sustainability, Corporate Governance, human resource management have been discussed in the case to elaborate the business operation of Samsung.
  • The readers will learn how to analyze the business Strategy of a corporate giant, such as Samsung with the help of SWOT Analysis, Ansoff Matrix, and, Porter’s framework.
  • The reader will also learn the concepts of sustainability and responsible management of supply chain, diversity and inclusion management, and ethical management of human resource.

  • Pub Date:
    25 Aug 2021
  • Source:
    SDMIMD
  • Discipline:
    Human Resource Management,Strategic Management,Supply Chain Management
  • Product#:
    1634
  • Keywords:
    Business Strategy, SWOT Analysis, Ansoff Matrix, Porter framework, Responsible Management, Diversity and Inclusion Management, Supply Chain, Ethical Management, Human Resource Management, Organizational Culture
  • Length:
    Pdf : 15 page(s) ,

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