Learning objectives

• It discusses issues such as the application of business strategy, customer-driven marketing strategies, especially in the context of electronics industry.
• Also, issues, such as, innovation, sustainability, Corporate Governance, human resource management have been discussed in the case to elaborate the business operation of Samsung.
• The readers will learn how to analyze the business Strategy of a corporate giant, such as Samsung with the help of SWOT Analysis, Ansoff Matrix, and, Porter’s framework.
• The reader will also learn the concepts of sustainability and responsible management of supply chain, diversity and inclusion management, and ethical management of human resource.