Abstract 

This case elucidates the need for water for businesses, with a focus on beverage companies. The global scarcity of water as a resource and the conflicts that surround its usage is elaborated. The water footprint of the cola companies and two other major companies of Nestle and Unilever are highlighted along with the strategies they have used to try and circumvent the problem, since they rely extensively on water as it is the main ingredient in their final products. The case also provides rich data to discuss and analyze the risks associated with water usage be it financial social, reputational etc.

Learning Objective  

1. To analyse the challenges related to water management in the beverages industry.
2. To highlight the key conflicts and issues that surround the usage of water
3. How to work around the issue of depleting natural resources, such as water.
4. To enable corporates to make decisions and strategize on how to deal with the usage of water and give back