Abstract 

This case describes the situation faced by a Trust named ArthaKranti. ArthaKranti (meaning economic revolution) was formed in 2005 to offer an unconventional taxation proposal based on Banking Transaction Tax (BTT). The BTT proposal is radical in nature, with minimum role of the state and with increased efficiency and reach. The vision of ArthaKranti Pratishthan is aligned to the concept of “Vasudhaiv Kutumbakam” or “Global Family-hood”. The case provides an opportunity for participants to step into the shoes of the founder Anil Bokil (Bokil) and build a strategy to get BTT implemented. Participants use data on BTT and the public awareness attempts made so far and make reasonable assumptions with the use of SWOT analysis and Pros and Cons analysis to examine the feasibility of BTT. Bokil’s lack of experience in politics as well his appealing to all political parties, provides an interesting background context for a rich case discussion.

Learning Objective (Maximum of 500 Characters):  Briefly describes teaching goals of case.

The case evokes the identification of various strategic issues within the ArthaKranti Pratishthan Trust including its growth and the implementation of public awareness programs. It illustrates the stages in the growth of the trust and enables the use of SWOT analysis and ‘‘Pros and Cons’’ analysis to address the challenges faced for the implementation of BTT. The case can be used for covering multiple perspectives related to strategy formulation and can also be used in an introductory session on strategy. The case is suited to cover factors that affect the growth of a Trust, which is a fast growing organizational firm today.

The discussion of the case will enable the students to:

• Use ‘SWOT’ analysis to formulate the strategy for the implementation of BTT.
• Use ‘‘Pros and Cons’’ analysis to formulate the strategy for the implementation of BTT.
• Explain what actually constitutes an effective strategy.
• Explain what is strategy and how do you know if you have a strategy.
• Develop an understanding of the factors that affect the role of a Trust dedicated to a cause.