The case on JOSEPHS® intends to highlight the various network effects in the architecture and operations of a Service Manufactory. Uniquely positioned as an open innovation laboratory in the Nuremberg city center, JOSEPHS® attracted a wide range of walk-in customers, who could be “prosumers”, adding significant value to the tenant/firms, the university partner (FAU Wi1), Fraunhofer IIS, as well as the consumers themselves as they engage in the open innovation process. The case is positioned around the time when JOSEPHS® has completed one year of operations. This case articulates the architecture and design of JOSEPHS® as a platform, elucidates the network effects and complementarities, and pushes the students to analyze the various parameters of performance in a multi-sided platform such as JOSEPHS®.
The case on JOSEPHS® provides students an opportunity to