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Case Study


Sethuraman Kannan ,Tirupati Devanath ,Raykar Nakul , Awasthy Prakash
Global health care (11540), Surgical care for rural populations, Lean health care, Reverse innovation (11184) ,Task-shifting (11361),Low-cost innovations in surgical care

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

The case essentially describes the evolution of healthcare delivery model developed by Jan Swasthya Sahyog (JSS), a non-profit organization established in 1999 with the mission of providing affordable health care to the poor in the tribal and rural areas of Chhattisgarh state, one of the poorest states of India.  The case begins with an overview of the demographics and background material on the healthcare sector in India, with particular reference to the gaps in health outcomes between rural and urban India and brings out clearly, the poor state of health of the rural population, even in comparison with some of the low- and middle-income countries (LMIC).  This is followed by a detailed description of the initial efforts of the founders of the JSS – Dr. Raman Kataria and his team to locate and establish the clinic at Ganiyari village in Bilaspur district belonging to Chhattisgarh state. The case also demonstrates that it is not sufficient to just establish the clinic, but stresses the importance of developing the ecosystem to enable the population to seek and receive health care and take advantage of the facilities.  These include development of a referral network, training of local volunteers and educating the public about the importance of seeking health care at the right time. The case also brings out the infrastructural limitations and difficulties encountered in providing even the most basic health care in remote rural settings.  This is followed by an overview of the operations at the Ganiyari facility and provides a detailed description of the innovations developed and implemented to minimize the costs of healthcare delivery. It also provides a discussion of the costs and revenues and of JSS operations highlighting its dependence on external funding through donations and grants to keep the organization solvent.  The case concludes with several questions dealing with sustainability of JSS and the problems the organization might face going forward. In the process, the case also provides an opportunity to contrast JSS’s approach to an alternative healthcare delivery model developed and practiced by another hospital – Shri Ram Care Hospital (SRC) – which operates in the neighbouring town of Bilaspur.

Learning Objective (Maximum of 500 Characters):  Briefly describes teaching goals of case.

The primary objective of the case is to bring out clearly the difficulties involved in providing basic health care to low income and below-the-poverty-line populations living in relatively primitive conditions without access to basic amenities taken for granted in developed economies. The case describes one successful effort by JSS that has achieved remarkable results within a short period with relatively modest levels of investment and subsidies from government and donations from philanthropic trusts and agencies. The case can be used with different groups of audiences ranging from the traditional MBA students, healthcare professionals and policy planners in courses and programs dealing with provisioning of affordable health care to underprivileged and deprived communities. The case can also be used to illustrate a live situation that reinforces many of the issues mentioned in the Lancet commission report and the prescriptions offered therein.

  • Pub Date:
    30 Sep 2016
  • Source:
  • Discipline:
    Operations Management,Healthcare Management
  • Product#:
  • Keywords:
    Global health care (11540), Surgical care for rural populations, Lean health care, Reverse innovation (11184) ,Task-shifting (11361),Low-cost innovations in surgical care
  • Length:
    Pdf : 48 page(s) ,

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