Abstract: In the bustling city of Mumbai, there lived a couple, Riya and Aarav, who shared a love for adventure and the sea. For their fifth anniversary, they decided to book a dream vacation to the Maldives, a destination they had longed to visit for its pristine beaches and tranquil waters. However, as they were finalizing their plans, a series of controversies surrounding the Maldives began to surface in the news. Concerned about the political unrest and environmental issues reported, Riya and Aarav reluctantly decided to cancel their tickets. They were disheartened but knew it was the right decision. In the following weeks, Prime Minister Narendra Modi delivered an inspiring speech about the beauty and significance of Lakshadweep, igniting a sense of patriotism in the couple. His words painted a picture of an untouched paradise within their own country, prompting Riya and Aarav to reconsider their vacation plans.

Learning objectives:
• To develop a deeper understanding of the competitive landscape of the tourism industry of Maldives and Lakshadweep.
• To understand the impact of moment marketing in brand building.
• To identify the impact of social media and public media on cultural and social relationship between two countries.