AIMA ICRC Case Writing Competition on 30th & 31st March 2021.    Call: for Case Study & Teaching Note
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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • India Case Research
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • India Case Research
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • India Case Research
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • AIMA ICRC
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • India Case Research
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • COCACOLA
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • TCI
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT?

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • Central and State Go
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • Manpasand Beverages
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • ITC Ltd
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • Apollo TeleHealth, A
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • Titan Eye Plus Acade
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System

Prasad S.N, Professor - Strategy & General Management, SDMIMD, Mysore
  • Nov 10, 2020
  • Yes Bank
  • Financial Management,E-Commerce,Acc...
  • 1493
  • Pdf : 17 page(s)

Abstract:

Indian banking system is characterized ...

Case Study

To Say Yes or No to Yes Bank Ltd - Valuation Approaches

M. Sriram, Assistant Professor - Finance, SDMIMD, Mysore
  • Nov 13, 2020
  • Yes Bank
  • Financial Management,E-Commerce,Acc...
  • 1535
  • Pdf : 9 page(s)

Abstract:

On 11th July,2019, Ganesh Ram an MBA (Finance) from a premier B-School in India is app...

Case Study

Smart Retail through Market Basket Analysis

Mohamed Minhaj, Associate Professor - Systems, SDMIMD, Mysore
  • Nov 20, 2020
  • Shaanz
  • Consumer Behavior,Marketing Researc...
  • 1537
  • Pdf : 4 page(s)

Abstract:The case is about a home décor retail outlet operating in a southern city of India. The outlet offe...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • Hero MotorCorp
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

Matching the parameters of ITC

Dr.N R. Parasuraman,Director and Professor Finance at Shri Dharmasthala Institute for Management Development, (SDMIMD), Mysore
  • Dec 31, 2020
  • ITC LTD
  • Strategic Management,Financial Mana...
  • 1541
  • Pdf : 6 page(s)

Abstract: The case centres around the dilemma faced by the CFO of a small company...

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