Case invited for 4th AIMA -ICRC Case Writing Competition | 9th , 10th & 11th May 2024
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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • icrc
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • icrc
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • icrc
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • icrc
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • icrc
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • icrc
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • icrc
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • icrc
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • icrc
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • icrc
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • icrc
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • icrc
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • icrc
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • icrc
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • icrc
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • icrc
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Case Study

The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System

Prasad S.N, Professor - Strategy & General Management, SDMIMD, Mysore
  • Nov 10, 2020
  • sdmimd
  • Financial Management,E-Commerce,Acc...
  • 1493
  • Pdf : 17 page(s)

Abstract:

Indian banking system is characterized ...

Case Study

To Say Yes or No to Yes Bank Ltd - Valuation Approaches

M. Sriram, Assistant Professor - Finance, SDMIMD, Mysore
  • Nov 13, 2020
  • sdmimd
  • Financial Management,E-Commerce,Acc...
  • 1535
  • Pdf : 9 page(s)

Abstract:

On 11th July,2019, Ganesh Ram an MBA (Finance) from a premier B-School in India is app...

Case Study

Smart Retail through Market Basket Analysis

Mohamed Minhaj, Associate Professor - Systems, SDMIMD, Mysore
  • Nov 20, 2020
  • sdmimd
  • Consumer Behavior,Marketing Researc...
  • 1537
  • Pdf : 4 page(s)

Abstract:The case is about a home décor retail outlet operating in a southern city of India. The outlet offe...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • icrc
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

Matching the parameters of ITC

Dr.N R. Parasuraman,Director and Professor Finance at Shri Dharmasthala Institute for Management Development, (SDMIMD), Mysore
  • Dec 31, 2020
  • sdmimd
  • Strategic Management,Financial Mana...
  • 1541
  • Pdf : 6 page(s)

Abstract: The case centres around the dilemma faced by the CFO of a small company...

Case Study

SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future

Dr. Prasad S.N, Professor , Co authoredDr. Nilanjan Sengupta, Dr. Mousumi Sengupta, Professors in HR& OB
  • Apr 18, 2021
  • sdmimd
  • Corporate Social Responsibility...
  • 1610

Anstract : SIRI Gramodyoga is a part of the Sri Kshetra Dharmasthala Rural Development Project (SKDRDP) which ...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • icrc
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • icrc
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • icrc
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • icrc
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • icrc
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

QUALITY MANAGEMENT: TYRAXTYRES

Dr. Anand Sasikumar, Assistant Professor-Operations, SDM Institute for Management Development, Mysore
  • Aug 23, 2021
  • sdmimd
  • Strategic Management,Operations Man...
  • 1624
  • Pdf : 5 page(s)

Abstract: The case is about leading tyre manufacturing company having a global presenc...

Case Study

CAFÉ COFFEE DAY- A LOT MORE HAVE HAPPENED

L. Gandhi, Assistant Professor in SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Organisational Behavior & Organisat...
  • 1625
  • Pdf : 14 page(s)

 



Learning Objectives

To learn the challenges faced by organizations during diffic...

Case Study

CRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?

Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Advertising and Intergrated Marketi...
  • 1626
  • Pdf : 12 page(s)

Learning objectives

• Comprehend the meaning of crisis, crisis management, and crisis response
&b...

Case Study

KEEPING CONSUMERS SUPPLIED WITH DAILY ESSENTIALS DURING THE COVID19 LOCKDOWNS : THE ROLE OF KIRANA STORES AND UNORGANIZED RETAIL IN MYSORE CITY

Dr. Prasad S.N, Professor - Strategy & General Management, and co-author Mr. Hemanth S, student from PGDM Batch 2010-21,,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Operations Management,Supply Chain ...
  • 1627
  • Pdf : 23 page(s)

Abstract:

Covid19 stuck India in the 3rd week of March 2020, leading to a harsh Govt. mandated 'lockdown' o...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • icrc
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

ABC REGIONAL COOPERATIVE DAIRY FEDERATION'S BOTTLED WATER MARKETING INITIATIVE

Dr. M R Suresh, Professor of Marketing at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Brand Management...
  • 1629
  • Pdf : 7 page(s)


Abstract:

Operation Flood, India’s ambitious and the world’s largest dairy development pr...

Case Study

FROM TRIP TO FOOD DELIVERY BUSINESS-MAKEMYTRIP

Dr. Jayakrishnan S,Associate Professor of Marketing, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Strategic Management,Supply Chain M...
  • 1630
  • Pdf : 4 page(s)

Abstract

The global pandemic-COVID 19 has affected the travel and hospitality industry which forced compani...

Case Study

"MAKING SOMETHING OUT OF NOTHING" - AN ACTIVE STRATEGY DURING PASSIVE TIMES.

Dr. N R Parasuraman,Director & Professor-Finance SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Strategic Management...
  • 1631
  • Pdf : 8 page(s)

Abstract

The short case looks at the plight of a portfolio manager during periods when the overall markets ...

Case Study

FLYING UNDETERRED IN A CHALLENGING ENVIRONMENT: A CASE OF UNITED AIRLINES

Dr.Nilanjan Sengupta, Professor- HRM and Dr.Mousumi Sengupta, Professor – HRM, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Brand Management...
  • 1632
  • Pdf : 11 page(s)

Abstract

This case study is about United Airlines Inc. (popularly known as United), the third largest airli...

Case Study

ALPHA INVESTMENTS

Dr.K Riyazahmed, Assistant t Professor-Finance,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Financial Management,Statistics For...
  • 1633
  • Pdf : 13 page(s)

Abstract

Ayisha, one of the young and promising investment advisors of Alpha Investments encounters a valua...

Case Study

DOING BUSINESS WITH RESPONSIBILITY: THE SAGA OF SAMSUNG ELECTRONICS

Dr.Mousumi Sengupta & Dr.Nilanjan Sengupta,Professors of HRM, at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Human Resource Management,Strategic...
  • 1634
  • Pdf : 15 page(s)

Learning objectives

  • It discusses issues such as the application of business strategy, customer-drive...

Case Study

CAN AN AUTOMATED MODEL BE BUILT FOR PREDICTING THE CHANCES OF SANCTIONING A LOAN?

Dr.Srilakshminarayana G, Associate Professor - Quantitative MethodsSDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Marketing Management,Human Resource...
  • 1635
  • Pdf : 21 page(s)

Abstract

Building a house is adream for every individual and looks forward to achieving their dream by work...

Case Study

SHOULD OR SHOULD NOT THE CENTRAL BANK DROP 'HELICOPTER MONEY' TO STIMULATE COVID-19 AFFECTED ECONOMIES? A DILEMMA

Dr.B.Venkatraja, Associate Professor - Economics, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Financial Management...
  • 1636
  • Pdf : 12 page(s)

Abstract:

A sudden and unexpected external shock administered by super contagious corona virus disease (COV...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • icrc
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

Case Study

IOCL: HEDGING STRATEGIES AMIDST VOLATILE INDIAN RUPEE

Mr Ujjawal Sawarn, Ph.D. Scholar, Indian Institute of Management Raipur & Dr. Rashmi Shukla, Asst. Professor,Indian Institute of Management Raipur. .
  • Sep 22, 2021
  • 1st-case-competition
  • Strategic Management,Financial Mana...
  • 1656
  • Pdf : 13 page(s)

Abstract: This case highlights the hedging strategies devised by Indian Oil Corporation Limited (IOCL) of India during the volatile ...

Case Study

KIMIRICA: TURNING THE TIDE; NEGOTIATING THROUGH RHETORIC!

Dr. Amrita Baid More
  • Sep 22, 2021
  • 1st-case-competition
  • Managerial Economics...
  • 1657

Abstract:   The given case discusses the real-life journey of two brothers Rajat Jain and Mohit Jain who ...

Case Study

DHANVANTARI AYURVEDA: RESILIENT IN THE FACE OF THE PANDEMIC

Dr. Satyendra C. Pandey, & Prof. Pratik Modi,Professor
  • Oct 01, 2021
  • 1st-case-competition
  • Strategic Management...
  • 1661
  • Pdf : 11 page(s)

Abstract:    In January 2021, Birju Patel, the business heir of Dhanvantari Guj Herb, a Gujarat-base...

Case Study

IS GOING DIGITAL A MESS OR MESSAGE?: A CASE STUDY OF HOW A START-UP IMPLEMENTED DIGITAL MARKETING STRATEGIES TO GROW

Dr. Vinod Malkar, Dr. Prakash Singh & Dr. Lokesh Arora
  • Oct 01, 2021
  • 1st-case-competition
  • Digital Marketing...
  • 1662
  • Pdf : 15 page(s)

Abstract:    The case is about a homemaker, Shreya, who took an initiative to start her own start-up of c...

Case Study

STEREOTYPING STRATEGIES AND THE DEBACLE OF FAILED REPETITION – THE CASE OF AN AUTOMAKER

Dr.V.Vijaya & Dr. Ravi Thodla
  • Oct 08, 2021
  • 1st-case-competition
  • Strategic Management,Operations Man...
  • 1663

Abstract:  During the post liberalization period, many Indian companies have vent...

Case Study

THE ILBS BUSINESS MODEL: A TRENDSETTER IN THE INDIAN HEALTH INDUSTRY?

Dr Sudhir Naib, Emeritusand Dr Swati Singh
  • Oct 28, 2021
  • icrc
  • Strategic Management,Operations Man...
  • 1666
  • Pdf : 11 page(s)

Abstract:

The Government of National Capital Territory of Delhi (GNCTD) decided to set up an autonomous sup...

Case Study

YUVA MITRA AND KMASPL: SOCIO-COMMERCIAL MODEL OF SUSTAINABLE DEVELOPMENT

Dr. K.K. Tripathy, Dr. S. K. Wadkar and Ms. Anshu Singh
  • Nov 02, 2021
  • icrc
  • Corporate Social Responsibility,Bus...
  • 1667
  • Pdf : 24 page(s)

Abstract:

This case discusses the evolution of Yu...

Case Competition 2021

CREATING VALUE FOR STAKEHOLDERS – NEPRA

Dr.Sushma Muralie, Faculty, New Delhi Institute of Management.
  • Dec 29, 2021
  • icrc
  • Entrepreneurship & Startups / Innov...
  • 1678
  • Pdf : 11 page(s)

Abstract:

Contextually placed, when the world realizes the importance of sustainable development, this cas...

Case Study

IMPLEMENTING LEAN SUPPLY CHAIN IN THE FOOTWEAR INDUSTRY

Dr Suresh Nanda Kumar , Sr. Assistant Professor & Mr. S. Chandrasekar, Assistant Professor, Xavier Institute of Management & Entrepreneurship,Chennai & Prof. R. Nandagopal, Director General, Sree Saraswathi Thiagaraja College, Coimbatore
  • Jan 14, 2022
  • icrc
  • Strategic Management,Operations Man...
  • 1679

Abstract :   The supply chain director of VKC Footwear Pvt. Ltd., Mr. Manoj ...

Case Competition 2021

DIGITAL TRANSFORMATION : A NEED TO SUSTAIN IN ENERGY BUSINESS

Mr. Soumitra Das, DGM (E&T), QAD ONGC, Delhi
  • Jan 28, 2022
  • icrc
  • Operations Management,E-Commerce,Di...
  • 1680
  • Pdf : 8 page(s)

Abstract:    We are basically concerned with the efficient execution of work...

Case Competition 2021

YES BANK SAGA: THE COST OF SAYING 'YES'

Prof.Ganesh Kumar Nidugala ,Professor of Economics, IIM Indore, Mr Javed khan Nagarji, MBA ,IIM Indore & Om Sai Keerthi Soppa ,MBA ,IIM Indore
  • Jan 29, 2022
  • icrc
  • Strategic Management,Financial Mana...
  • 1681
  • Pdf : 17 page(s)

Abstract:   Recent developments in the Indian banking industry raised severa...

Case Competition 2021

SHOULD I MIND THIS EMPLOYEE ATTRITION?

Dr Ramkumar S, Assistant Professor, Firebird Institute of Research in Management, Coimbaore & Mr Thilak T S , DGM – HR, Larsen & Toubro.
  • Jan 29, 2022
  • icrc
  • Organisational Behavior & Organisat...
  • 1682
  • Pdf : 11 page(s)

Abstract:   Mr. Aadhan, VP-HR of Mu Aerospace Ltd., is facing a dilemma of w...

Case Competition 2021

THE POWERHOUSE BEHIND “POWER TREE”

Dr.Satish k Nair, Adjunct Professor,School of Petroleum Management, Pandit Deendayal Energy University , Gandhinagar, Gujarat & Mr. Anay Mashruwala, Director, M/s Venus Engineering Works ,Gujarat.
  • Jan 29, 2022
  • icrc
  • Marketing Research,Entrepreneurship...
  • 1683
  • Pdf : 10 page(s)

Abstract :    The case describes the journey of Mr Shani Pandya, a Chem...

Case Competition 2022

ISPRL: MANAGING INDIA’S SOVEREIGN CRUDE OIL PRICE RISK

Prof. Prabina Rajib,Professor (Finance & Accounting),Vinod Gupta School of Management IIT Kharagpur & Prof. Sankarshan Basu,Professor of Finance,Indian Institute of Management Bangalore (IIMB)
  • Jun 09, 2022
  • icrc
  • Operations Management,Financial Man...
  • 1764
  • Pdf : 18 page(s)

Abstract : Countries with limited domestic crude oil production capacity depend heavily on import. Increase in crude oil price drags...

Case Competition 2022

REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY

Rajesh Kumar Sood, AMIE(Civil Engineering) ,FIE ,MBA-Real Estate, AIMA PhD Student.
  • Jun 09, 2022
  • icrc
  • Marketing Management,Other...
  • 1765
  • Pdf : 9 page(s)

Abstract:  In real estate development, as in other consumer markets, some of...

Case Competition 2022

iDRISHTI: A MARKET- DRIVING SOCIAL ENTERPRISE

Dr Nattuvayikkal Barnabas, Professor,SVKM’s NMIMS University, Narasimhan Ramesh, Independent Researcher, Senior Professor(retired),SVKM’s NMIMS University& M V Ravikum ar, PhD, Trustee - Nayana Jyothi Trust.
  • Jun 17, 2022
  • icrc
  • Entrepreneurship & Startups / Innov...
  • 1767
  • Pdf : 13 page(s)

Abstract:  Social enterprises, in their efforts to address complex social pr...

Case Competition 2022

SIGNS OF FINANCIAL DISTRESS AT JET AIRWAYS: THE WAY FORWARD

Dr. Suman Saurabh, Assistant Professor, Department of Industrial and Management Engineering, IIT Kanpur & Dr. Preeti Roy, Postdoctoral Fellow, Department of Industrial and Management Engineering, IIT Kanpur.
  • Jun 17, 2022
  • icrc
  • Financial Management...
  • 1768
  • Pdf : 25 page(s)

Synopsis:    The case was about an oldest and the pioneer private airline in India that had eaten into th...

Case Competition 2022

WayCool’s Phygital Business Model: Can It Solve the Perennial Problems in India’s Agricultural Supply Chain

Shwetha Kumari, Senior Research Associate & Jitesh Nair, Assistant Professor, IBS Center for Management Research (ICMR), Hyderabad.
  • Jun 29, 2022
  • icrc
  • Supply Chain Management,Entrepreneu...
  • 1769
  • Pdf : 15 page(s)

Abstract: The case study describes the approach taken by WayCool, an agritech startup based in Chennai, to solve so...

Case Competition 2022

MARKETING OF INCREDIBLE CHAMPIONS: A CASE OF BOOK PUBLISHING

Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business Krea University, S A Senthilkumar, Professor & Head, Pondicherry University, Venkatesakumar Ramakrishnan, Professor, Pondicherry University.
  • Jun 30, 2022
  • icrc
  • Marketing Management,Digital Market...
  • 1771
  • Pdf : 12 page(s)

Abstract: This case broadly covers the real-life issues involving the marketing of books and authors in the self-pu...

Case Competition 2022

Leading Infinity Foundation

Varun Karthikeyan, Consultant, Accenture Talent & Organization.
  • Nov 15, 2022
  • icrc
  • Strategic Management...
  • 1783
  • Pdf : 11 page(s)

Abstract: Public Policy think-tanks in India have only recently begun to explore the idea of bringing emic perspect...

Case Study

Operational Resilience: The Case Study of a Global Bank

Ms. Ipsita Pradhan, Manager, SBI UK Ltd., Suresh Kumar Sahoo, Associate Professor ,Faculty of Management Studies, Sri Sri University, Odisha & Shiba Prasad Mohanty, Symbiosis Institute of Business Management, Symbiosis International University Pune.
  • Nov 15, 2022
  • icrc
  • Accounting / Banking & Financial Se...
  • 1784
  • Pdf : 12 page(s)

Abstract:    Operational resilience is the ability of the organization ...

Case Competition 2021

FUSION OF SURFACE MINERS IN COAL MINING FOR SURVIVAL AND GROWTH

Vinayak Jamwal, Deputy Manager (Public Relations), Coal India Limited.
  • Nov 16, 2022
  • icrc
  • Supply Chain Management...
  • 1785
  • Pdf : 5 page(s)

Abstract : It’s been five years since the youngest subsidiary of Coal India Limited was formed in Odisha and ...

Case Competition 2022

INTER PERSONAL CONFLICT HINDRANCE TO ORGANIZATIONAL DEVELOPMENT

Dr. Vidhya Thakkar, Assistant Professor, K J Somaiya Institute of Management, Mumbai
  • Nov 23, 2022
  • icrc
  • Human Resource Management...
  • 1790
  • Pdf : 3 page(s)

Abstract : Hills school was a well known school chain in Pune that educated pupils from middle class households over the past two de...

Case Competition 2022

DIRECTOR’S CONFLICT OF INTEREST RISE AND FALL OF KARVY STOCK BROKING

Prateek Nanda is a doctoral scholar at IIT Madras, Department of Management Studies.
  • Nov 23, 2022
  • icrc
  • Financial Management...
  • 1791
  • Pdf : 18 page(s)

Abstract : The case of Karvy Stock Broking Ltd highlights the importance of agency costs. It explores how the direc...

Case Competition 2022

REIMAGINING THE FUTURE WHILE PERSEVERING TODAY SPIN OFF OF EDGE ENERGY AND MANUFACTURING INDIA SUBSIDIARY LTD

Bhadra K V, Doctoral Scholar, HR & OB, Indian Institute of Technology, Madras
  • Nov 28, 2022
  • icrc
  • Organisational Behavior & Organisat...
  • 1798
  • Pdf : 6 page(s)

Abstract : The case talks about the sudden spin-off of the British conglomerate Edge Manufacturing and Energy, resu...

Case Competition 2022

BUSINESS AND ENVIRONMENT INTERFACE - A CASE STUDY ON ERODE TEXTILE MALL PVT LTD (TEXVALLEY -INTEGRATED TEXTILE MALL) INCOMPATIBLE VIEWS OF STAKEHOLDERS AND ENVIRONMENT ANALYSIS

Dr P Nalini, Assistant Professor, PSG Institute of Management. PSG College of Technology
  • Dec 30, 2022
  • icrc
  • Other...
  • 1799
  • Pdf : 11 page(s)

Abstract  The case of business & environment in Erode Textile Mall discu...

Case Study

BUDBITE AND THE BRANDING DILEMMA

Dr. Bhavneet Kaur, Professor, JIMS, Rohini, Pragati Jain & Divansh Bhambry , PGDM Student & Anuradha Jain, Research Scholar ,JIMS, Rohini, Delhi
  • Dec 15, 2022
  • icrc
  • Marketing Management,Consumer Behav...
  • 1843
  • Pdf : 8 page(s)

Abstract: The case study aims to broaden the understanding of the students on the decision of branding. The case lo...

Case Study

FOUNDING FATHER VS TOP BRASS

Gandhi. L, Asst. Professor (OB/HRM), Prerana Jain & Prajakta Jayant Upasani of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Human Resource Management...
  • 1846
  • Pdf : 12 page(s)

Abstract: The case revolves around governance lapses and the need for the Indian IT giant Infosys to revisit its em...

Case Study

Formulating Marketing Plan at Jayanagar Dairy Union Ltd (JDUL)

Dr M R Suresh, Professor, Marketing, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Marketing Management...
  • 1847
  • Pdf : 7 page(s)

Abstract: The case is about Jayanagar Dairy Union Ltd (JDUL), a producer-owned dairy c...

Case Study

ERP IMPLEMENTATION AT AN SME: THE CASE OF BVM ELECTRONICS PVT. LTD.

Neetu Ganapathy , SDMIMD, Mysore, Shashank Sharma, TE Connectivity, Bengaluru & Dhrubajyoti Sahu, Tech Active Solutions Pvt. Ltd., Bengaluru
  • Dec 17, 2022
  • sdmimd
  • Information Technology...
  • 1848
  • Pdf : 9 page(s)

Abstract: BVM Electronics Pvt. Ltd., an SME, is an Electronics Manufacturing Services (EMS) company located in India. This case narr...

Case Study

CAN VISHWAS REALLY ASSESS PORTFOLIO RISK FOR SHORT DURATION

Dr. N. R. Parasuraman, Senior Professor-Finance & Director, SDMIMD, Mysore
  • Dec 17, 2022
  • sdmimd
  • Human Resource Management,Other...
  • 1849

Abstract:
The case examines a possible new hypothesis by which a portfolio manager has a 3-asset portfolio wh...

Case Study

STAKEHOLDER MANAGEMENT AND CORPORATE GOVERNANCE IN CRISIS: THE CLASSIC CASE OF TYLENOL AND JOHNSON & JOHNSON

Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta, Professors of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Marketing Management,Strategic Mana...
  • 1850
  • Pdf : 12 page(s)

Abstract:   The case of Tylenol (a brand of a painkiller) is one of the game...

Case Study

Title MU X ANALYTICS: A MACHINE LEARNING JOURNEY IN FINANCE

K Riyazahmed, Assistant Professor-Finance, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Financial Management...
  • 1851
  • Pdf : 8 page(s)

Abstract : Joseph was excited in joining MuX Analytics, a leading analytics company in India (Fictitious). During t...

Case Study

BUILDING A MODEL TO PREDICT THE CHANCES OF DEFAULT USING CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID)

Srilakshminarayana G, Associate Professor, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Financial Management...
  • 1852
  • Pdf : 7 page(s)

Abstract:   Covid-19 is an unexpected event that occurred in the beginning of 2020 at a place in the worl...

Case Study

DESIGN THINKING FOR SOCIAL INNOVATION CASE OF COMMUNITY FOOD SERVICE TO POURAKARMIKAS DURING THE PANDEMIC TIME

Dr.Sunil M.V, & Raghav Prasad, ShriDharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysuru
  • Dec 17, 2022
  • sdmimd
  • Strategic Management,Entrepreneursh...
  • 1853
  • Pdf : 10 page(s)

Abstract: A new way of looking at an old problem can lead to extraordinary improvements in the manner a process or ...

Case Study

VIKAS’S DILEMMA WHETHER THE INDIAN GOLD MARKET IS AN EXAMPLE OR EXCEPTION TO THE LAW OF DEMAND

Dr.B.Venkatraja, Associate Professor-Economics at SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • sdmimd
  • Managerial Economics...
  • 1854
  • Pdf : 10 page(s)

Abstract: The law of demand and elasticity of demand is the fundamental microeconomic concepts with which managemen...

Case Study

Indian Energy Exchange Limited (IEXL), the Business Model, the Possible Future and Challenges: Case Study

Dr. Prasad S.N, Professor - Strategy & General Management, SDM Institute for Management Development, Mysore
  • Dec 19, 2022
  • sdmimd
  • Marketing Management,Financial Mana...
  • 1855
  • Pdf : 15 page(s)

Abstract: Indian Energy Exchange Limited (IEXL) is a listed company in the Indian stock exchanges. The products it ...

Case Study

UNVEILING A NEW BUSINESS MODEL OF CIRCULAR ECONOMY: NIKE A CASE STUDY

Stutee Mohanty, Research Scholar, KIIT-University, Bhubaneswar, Dr. Mrutyunjaya Dash, Associate Dean, Sri Sri University, Cuttack & Anwesa Padhi, Research Scholar, Sri-Sri University, Cuttack
  • Dec 21, 2022
  • icrc
  • Financial Management...
  • 1856
  • Pdf : 14 page(s)

Abstract

Transforming from linear to circular economy is the need of the hour....

Case Study

IS EVERGRANDE CHINA'S LEHMAN BROTHERS

Dr.K.Riyazahmed of (SDMIMD, Mysore
  • Mar 31, 2023
  • sdmimd
  • Financial Management,Accounting / B...
  • 1917
  • Pdf : 7 page(s)

Abstract:  Rahman worked for an investment bank in India. The debt crisis of...

Case Study

THE FABULOUS JOURNEY OF FABINDIA

Dr. Mousumi Sengupta & Dr. Nilanjan Sengupta, Professor, SDM Institute for Management Development, Mysore
  • Mar 30, 2023
  • sdmimd
  • Marketing Management,Corporate Soci...
  • 1919
  • Pdf : 16 page(s)

Abstract:   Fabindia, which was founded by John Bissell, believes that the i...

Case Study

E PORTAL SALES IN INDIAN STEEL INDUSTRY: A CASE OF CONTRASTING OUTCOME IN SIMILAR JOURNEY

Dr Anindya Chakladar, Research Scholar,Scholar, IIM Lucknow.
  • Sep 01, 2023
  • icrc
  • Marketing Management...
  • 2884
  • Pdf : 7 page(s)

Abstract: The steel industry is looking to absorb 4.0 level in digitalization one by one, but all journeys even whe...

Case Study

THE FALL OF THE TITAN- INSOLVENCY CASE OF JAYPEE INFRATECH LIMITED

Dr Pooja Chaturvedi Sharma, Assistant Professor, Accounting & Finance, Apeejay School of Management, Delhi
  • Sep 01, 2023
  • icrc
  • Strategic Management...
  • 2889
  • Pdf : 13 page(s)

Abstract: Retail homebuyers usually end up making erroneous buying decisions due to a lack of financial awareness. ...

Case Study

STORY OF RURAL ENTREPRENEUR MRS. LAXMI SURESH BIRAJDAR COURAGE TO ACCEPT AND DEDICATION TO IMPROVE ARE KEYS TO SUCCESS.

Dr.Sarang A.Dani, Assistant Professor, Dr.Shital Deshmukh,Associate Professor,Dr. Mahesh Abale,Director and Professor, SPM’s Prin. N.G.Naralkar Institute of Career Development and Research,Pune.
  • Sep 04, 2023
  • icrc
  • Marketing Management,Brand Manageme...
  • 2891

Abstract: This is the case of Mrs. Laxmi Suresh Birajdar, women entrepreneur from the small village of Solapur, Mah...

Case Study

SKILLING THE UNSKILLED AT THE BOTTOM OF PYRAMID, THROUGH TECHNOLOGY: THE “EK-INCH” STORY

Dr. Akansha Tyagi, Senior Researcher-Psychometric Assessment, Mercer-mettl, Gurgaon.
  • Sep 13, 2023
  • icrc
  • Entrepreneurship & Startups / Innov...
  • 2892
  • Pdf : 16 page(s)

Abstract:    Considering high penetration of the Internet & smartphones at the bottom of pyramid...

Case Study

SHOULD SINGHVIS KILL THE CASH COW?

Paras Khushalani, EFPM Student, Affiliated, Indian School of Business, Hyderabad
  • Sep 13, 2023
  • icrc
  • Strategic Management...
  • 2893
  • Pdf : 6 page(s)

Abstract: In 2012 Mr. Sukhraj Singhvi had to decide what he should do with the liquid storage business.

Sit...

Case Study

NFT: AN ALTERNATIVE INVESTMENT CLASS

Dr. Abhay Kumar, Associate Prof, MPSTME-NMIMS University & Anika Santhani, Siddhesh Shinde, Kanishk Tatiya, Divyam Sanghvi , Students, MPSTME-NMIMS University, Mumbai
  • Sep 18, 2023
  • icrc
  • Financial Management...
  • 2897
  • Pdf : 7 page(s)

Abstract: With the introduction of a new, highly sought-after form: the non-fungible token, technology has been at ...

Case Study

SHAPING PROTON: A MANAGER’S PARADOX

Vaibhav Tyagi, Student, Executive Post Graduate Program, Indian Institute of Management, Kozhikode & Dr Shikha Bhardwaj, Assistant Professor OB & HR, Chairperson Exe MBA, Indian Institute of Management, Sambhalpur
  • Sep 29, 2023
  • icrc
  • Human Resource Management,Operation...
  • 2898
  • Pdf : 13 page(s)

Abstract: This case study is about the leadership practices of a manager Raghav Singh who transformed his departmen...

Case Study

CAFÉ COFFEE DAY WITH MALVIKA HEGDE- A STRATEGIC CASE STUDY

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Oct 05, 2023
  • icrc
  • Organisational Behavior & Organisat...
  • 2899
  • Pdf : 6 page(s)

Abstract: Women Leadership is the ability to anticipate, envision, maintain flexibility and empower others to creat...

Case Study

PORTFOLIO DIVERSIFICATION - NEW BUSINESS STRATEGY THE CASE OF 1ST BRANDED HOME STAY OFFERING FROM INDIAN HOTELS COMPANY LIMITED

Shreyas Srivatsan, Deputy General Manager, TBExG & Anshul Kumar Garg, Deputy General Manager, TBExG.
  • Oct 05, 2023
  • icrc
  • Entrepreneurship & Startups / Innov...
  • 2900
  • Pdf : 24 page(s)

Abstract:  Covid – 19 has been an unprecedented black swan event in the last century witnessed by mankin...

Case Study

FROM AGILE TEAMS TO AGILE ORGANIZATION: HOW SLIMMING SOLUTIONS SCALED UP FLEXIBILITY FOR SUCCESS

Dr. Kasturi R Naik, Assistant Professor, Sparsh Global Business School, Dr. Srinivasan R Iyengar, Director, JBIMS & Dr. Ravi Kumar Jain, Founding Director & Member Secretary Professor of Finance & Strategy, Sparsh Global Business School.
  • Oct 05, 2023
  • icrc
  • Project Management ...
  • 2901
  • Pdf : 10 page(s)

Abstract: The case study of Namita Nanal and Slimming Solutions explored the challenge of aligning a company's growth strategy with ...

Case Study

FROM STARTUP TO INDUSTRY LEADER: THE RISE OF PHONEPE IN INDIA'S DIGITAL PAYMENTS LANDSCAPE

Dr. Zakiya Abdul Samad, Assistant Professor, Edinburg Business School, Heriot-Watt University, Dubai & Dr. J. Gayathri, Associate Professor, Bharathidasan University, Tamil Nadu
  • Nov 01, 2023
  • icrc
  • Marketing Management,Financial Mana...
  • 2908
  • Pdf : 16 page(s)

Abstract: This is a broad-based case study of PhonePe, an Indian fintech company a leading player in the Indian dig...

Case Study

A CASE STUDY ON THE ROLE OF AI/ML IN HEALTHCARE

Dr. Srilakshminarayana G, Associate Professor & Kavana K, SDM Institute for Management Development, Mysuru.
  • Nov 07, 2023
  • icrc
  • Information Technology,Healthcare M...
  • 2909
  • Pdf : 12 page(s)

Abstract
XYZ Hospitals is a leading healthcare provider in India, known for its dedication to improving patien...

Case Study

VM BIO FARMS– INNOVATION IT’S IN NATURE

Dr Rajitha R, Associate Professor, Presidency College, Bangaluru.
  • Nov 07, 2023
  • icrc
  • Marketing Management,Entrepreneursh...
  • 2910
  • Pdf : 7 page(s)

Abstract: VM Biofarms is an initiative that promotes sustainable farming practices in India. The initiative focuses...

Case Study

CHAT-GPT: PLAGIARIZING THE FUTURE

Mansi A. Madan, Assistant Professor & Tanshi Ghai Assistant professor, Jagan Institute of Management Studies
  • Dec 29, 2023
  • icrc
  • Artificial Intelligence , CHAT GPT...
  • 2913
  • Pdf : 8 page(s)

Abstract: The case sets out to state the situation in a university where a professor i...

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