Advance Search
CONTENT TYPE
DISCIPLINE
SOURCE
PUBLICATION DATE
LENGTH (PAGES)
LENGTH (MINUTES)
FORMAT
Sort By
Relevance
Results
4
Popular
Case Study
Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
Dr. Harleen Kaur, Dr.Priti Gadhavi
-
Aug 29, 2018
India Case Research
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...
Case Study
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
Dr.. Harleen Kaur, Ms. Nupur Chopra
-
Aug 29, 2018India Case ResearchMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Case Study
Narendra Modi's Leadership and India's Demonetisation
Dr. Sudhir Naib, Dr. Swati Singh
-
Oct 16, 2018India Case ResearchOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Popular
Case Study
BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT
Kumar Ramesh S , Choudhary Amod
-
Nov 01, 2012IIM BangaloreMarketing Management,Consumer Behav...1178
Abstract
With several brands in the premium shirt...
x