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Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • icrc
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • icrc
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • icrc
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • icrc
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • icrc
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • icrc
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • icrc
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • icrc
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • icrc
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • icrc
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • icrc
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • icrc
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • icrc
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • icrc
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • icrc
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • icrc
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Case Study

The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System

Prasad S.N, Professor - Strategy & General Management, SDMIMD, Mysore
  • Nov 10, 2020
  • sdmimd
  • Financial Management,E-Commerce,Acc...
  • 1493
  • Pdf : 17 page(s)

Abstract:

Indian banking system is characterized ...

Case Study

To Say Yes or No to Yes Bank Ltd - Valuation Approaches

M. Sriram, Assistant Professor - Finance, SDMIMD, Mysore
  • Nov 13, 2020
  • sdmimd
  • Financial Management,E-Commerce,Acc...
  • 1535
  • Pdf : 9 page(s)

Abstract:

On 11th July,2019, Ganesh Ram an MBA (Finance) from a premier B-School in India is app...

Case Study

Smart Retail through Market Basket Analysis

Mohamed Minhaj, Associate Professor - Systems, SDMIMD, Mysore
  • Nov 20, 2020
  • sdmimd
  • Consumer Behavior,Marketing Researc...
  • 1537
  • Pdf : 4 page(s)

Abstract:The case is about a home décor retail outlet operating in a southern city of India. The outlet offe...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • icrc
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

Matching the parameters of ITC

Dr.N R. Parasuraman,Director and Professor Finance at Shri Dharmasthala Institute for Management Development, (SDMIMD), Mysore
  • Dec 31, 2020
  • sdmimd
  • Strategic Management,Financial Mana...
  • 1541
  • Pdf : 6 page(s)

Abstract: The case centres around the dilemma faced by the CFO of a small company...

Case Study

SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future

Dr. Prasad S.N, Professor , Co authoredDr. Nilanjan Sengupta, Dr. Mousumi Sengupta, Professors in HR& OB
  • Apr 18, 2021
  • sdmimd
  • Corporate Social Responsibility...
  • 1610

Anstract : SIRI Gramodyoga is a part of the Sri Kshetra Dharmasthala Rural Development Project (SKDRDP) which ...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • icrc
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • icrc
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • icrc
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • icrc
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • icrc
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

QUALITY MANAGEMENT: TYRAXTYRES

Dr. Anand Sasikumar, Assistant Professor-Operations, SDM Institute for Management Development, Mysore
  • Aug 23, 2021
  • sdmimd
  • Strategic Management,Operations Man...
  • 1624
  • Pdf : 5 page(s)

Abstract: The case is about leading tyre manufacturing company having a global presenc...

Case Study

CAFÉ COFFEE DAY- A LOT MORE HAVE HAPPENED

L. Gandhi, Assistant Professor in SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Organisational Behavior & Organisat...
  • 1625
  • Pdf : 14 page(s)

 



Learning Objectives

To learn the challenges faced by organizations during diffic...

Case Study

CRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?

Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Advertising and Intergrated Marketi...
  • 1626
  • Pdf : 12 page(s)

Learning objectives

• Comprehend the meaning of crisis, crisis management, and crisis response
&b...

Case Study

KEEPING CONSUMERS SUPPLIED WITH DAILY ESSENTIALS DURING THE COVID19 LOCKDOWNS : THE ROLE OF KIRANA STORES AND UNORGANIZED RETAIL IN MYSORE CITY

Dr. Prasad S.N, Professor - Strategy & General Management, and co-author Mr. Hemanth S, student from PGDM Batch 2010-21,,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Operations Management,Supply Chain ...
  • 1627
  • Pdf : 23 page(s)

Abstract:

Covid19 stuck India in the 3rd week of March 2020, leading to a harsh Govt. mandated 'lockdown' o...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • icrc
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

ABC REGIONAL COOPERATIVE DAIRY FEDERATION'S BOTTLED WATER MARKETING INITIATIVE

Dr. M R Suresh, Professor of Marketing at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Brand Management...
  • 1629
  • Pdf : 7 page(s)


Abstract:

Operation Flood, India’s ambitious and the world’s largest dairy development pr...

Case Study

FROM TRIP TO FOOD DELIVERY BUSINESS-MAKEMYTRIP

Dr. Jayakrishnan S,Associate Professor of Marketing, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Strategic Management,Supply Chain M...
  • 1630
  • Pdf : 4 page(s)

Abstract

The global pandemic-COVID 19 has affected the travel and hospitality industry which forced compani...

Case Study

"MAKING SOMETHING OUT OF NOTHING" - AN ACTIVE STRATEGY DURING PASSIVE TIMES.

Dr. N R Parasuraman,Director & Professor-Finance SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Strategic Management...
  • 1631
  • Pdf : 8 page(s)

Abstract

The short case looks at the plight of a portfolio manager during periods when the overall markets ...

Case Study

FLYING UNDETERRED IN A CHALLENGING ENVIRONMENT: A CASE OF UNITED AIRLINES

Dr.Nilanjan Sengupta, Professor- HRM and Dr.Mousumi Sengupta, Professor – HRM, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Brand Management...
  • 1632
  • Pdf : 11 page(s)

Abstract

This case study is about United Airlines Inc. (popularly known as United), the third largest airli...

Case Study

ALPHA INVESTMENTS

Dr.K Riyazahmed, Assistant t Professor-Finance,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Financial Management,Statistics For...
  • 1633
  • Pdf : 13 page(s)

Abstract

Ayisha, one of the young and promising investment advisors of Alpha Investments encounters a valua...

Case Study

DOING BUSINESS WITH RESPONSIBILITY: THE SAGA OF SAMSUNG ELECTRONICS

Dr.Mousumi Sengupta & Dr.Nilanjan Sengupta,Professors of HRM, at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Human Resource Management,Strategic...
  • 1634
  • Pdf : 15 page(s)

Learning objectives

  • It discusses issues such as the application of business strategy, customer-drive...

Case Study

CAN AN AUTOMATED MODEL BE BUILT FOR PREDICTING THE CHANCES OF SANCTIONING A LOAN?

Dr.Srilakshminarayana G, Associate Professor - Quantitative MethodsSDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Marketing Management,Human Resource...
  • 1635
  • Pdf : 21 page(s)

Abstract

Building a house is adream for every individual and looks forward to achieving their dream by work...

Case Study

SHOULD OR SHOULD NOT THE CENTRAL BANK DROP 'HELICOPTER MONEY' TO STIMULATE COVID-19 AFFECTED ECONOMIES? A DILEMMA

Dr.B.Venkatraja, Associate Professor - Economics, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • sdmimd
  • Financial Management...
  • 1636
  • Pdf : 12 page(s)

Abstract:

A sudden and unexpected external shock administered by super contagious corona virus disease (COV...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • icrc
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

Case Study

IOCL: HEDGING STRATEGIES AMIDST VOLATILE INDIAN RUPEE

Mr Ujjawal Sawarn and Ms Rashmi Shukla
  • Sep 22, 2021
  • 1st-case-competition
  • Strategic Management,Financial Mana...
  • 1656
  • Pdf : 13 page(s)

Abstract: This case highlights the hedging strategies devised by Indian Oil Corporation Limited (IOCL) of India during the volatile ...

Case Study

KIMIRICA: TURNING THE TIDE; NEGOTIATING THROUGH RHETORIC!

Dr. Amrita Baid More
  • Sep 22, 2021
  • 1st-case-competition
  • Managerial Economics...
  • 1657

Abstract:   The given case discusses the real-life journey of two brothers Rajat Jain and Mohit Jain who ...

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