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Case Study
Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia
Dr. Harleen Kaur, Dr.Priti Gadhavi
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Aug 29, 2018
India Case Research
Organisational Behavior & Organisat...
1010
Pdf : 11 page(s), Doc : 11 page(s)The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin provides to its customers, a...
Case Study
Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens
Dr.. Harleen Kaur, Ms. Nupur Chopra
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Aug 29, 2018India Case ResearchMarketing Management,Strategic Mana...1015 Pdf : 8 page(s), Doc : 8 page(s)
Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...
Case Study
Narendra Modi's Leadership and India's Demonetisation
Dr. Sudhir Naib, Dr. Swati Singh
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Oct 16, 2018India Case ResearchOrganisational Behavior & Organisat...1017 Pdf : 19 page(s), Doc : 19 page(s)
In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...
Case Study
The Summer Craft: Dilemma in Scaling Up Business
Dr Sheetal Jain
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Jan 18, 2019India Case ResearchOrganisational Behavior & Organisat...1212 Pdf : 4 pages page(s)
Abstract
It was 1st October 2017.Stirr...
Case Study
India's Demonetisation Juggernaut: Towards Lasting Change?
Dr Sudhir Naib, Dr Swati Singh
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Jan 17, 2019ICRCFinancial Management,Corporate Soci...1216 Pdf : 21 page(s)
Abstract
The case discusses the demonetisation drive that was set in motion by...
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