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Case Catalogue

Case Catalogue

Results 145
Case Study

BRAND REVITALIZING AND BRAND REINFORCEMENT: THE CASE OF ARROW SHIRTS IN THE INDIAN CONTEXT

Kumar Ramesh S , Choudhary Amod
  • Nov 01, 2012
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1178

Abstract

With several brands in the premium shirt...

Case Study

3M INDIA: IN INDIA FOR INDIA

Ojha Abhoy K
  • Nov 01, 2012
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1179

Abstract

The case describes the evolution of 3M as an innovative organization ...

Case Study

Kingfisher Airlines: Managing Multiple Stakeholders

Ojha Abhoy K
  • Mar 01, 2012
  • IIM-B
  • Strategic Management...
  • 1180

Abstract

The case is based on the crisis faced by Kingfisher Airlines during N...

Case Study

Bosch in India

Gupta Seema
  • Feb 01, 2013
  • IIM-B
  • Marketing Management...
  • 1181

Abstract

The case describes the brand migration from MICO to Bosch in India. T...

Case Study

EXPLORING BRAND ASSOCIATIONS IN THE INDIAN CONTEXT: CAFÉ COFFEE DAY

Kumar Ramesh S, Minj Eric
  • Feb 13, 2013
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1182

Abstract

India has traditionally been a tea drinking nation. The association o...

Case Study

PRICING OF PLAYERS IN THE INDIAN PREMIER LEAGUE

Unnikrishnan Dinesh Kumar, Ranjan Kshitiz
  • Mar 07, 2012
  • IIM-B
  • Other...
  • 1183

Abstract

The Indian Premier League (IPL), a prof...

Case Study

ITC LIMITED: INDIA FIRST

Ramachandran J , Manikandan K S
  • Aug 09, 2012
  • IIM-B
  • Other...
  • 1184

Abstract

The case traces the evolution of ITC Lim...

Case Study

EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA AND THE BEAUTY CARE MARKET

Kumar Ramesh S,Teja Ande, Hussain Syed
  • Aug 12, 2012
  • IIM-B
  • Marketing Management...
  • 1185

Abstract

India has been an emerging market that is witnessing radical changes ...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (A)

Holla Jayaram , Krishnan Rishikesha, Prakhya Srinivas
  • Mar 06, 2012
  • IIM-B
  • Marketing Research...
  • 1186

Abstract

In India, air travel in the early twentieth century is mostly between...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (B)

Holla Jayaram, Krishnan Rishikesha , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Research...
  • 1187

Abstract

In India, air travel in the early twentieth century is mostly between major cities and has histori...

Case Study

ESTIMATING DEMAND FOR A NEW AIR TRAVEL OFFERING (C)

Holla Jayaram, Krishnan Rishikesha, Prakhya Srinivas
  • Mar 05, 2012
  • IIM-B
  • Marketing Research...
  • 1188

Abstract

In India, air travel in the early twenti...

Case Study

CAVINKARE PRIVATE LIMITED (A): THE ENTREPRENEURIAL INNOVATION

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1189

Abstract

This case on CavinKare’s founding describes the entrepreneurial...

Case Study

CAVINKARE PRIVATE LIMITED (B): VISION AND STRATEGY

Srinivasan R
  • Nov 01, 2012
  • IIM-B
  • Strategic Management...
  • 1190

Abstract

This case on CavinKare describes the incredible vision the organization set itself. This case is s...

Case Study

LabourNet: Empowering Informal Sector Labourers

Mukherji Sourav, Rodrigues Caren, Pabbisetty Sridhar
  • Mar 01, 2012
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1191

Abstract

This case chronicles the evolution and challenges faced by LabourNet,...

Case Study

ONE WATER: A REFRESHINGLY DIFFERENT “ETHICAL” PRODUCT

Peattie Ken , P D Jose
  • Aug 01, 2012
  • IIM-B
  • Other...
  • 1192

Abstract

Partnerships between companies and non-profit causes are viewed as a ...

Case Study

THE PARK HOTELS: DESIGNING EXPERIENCE

Ramachandran J,Gupta Seema
  • Aug 01, 2012
  • IIM-B
  • Strategic Management...
  • 1193

Abstract

The case traces the transformation of The Park Hotels (TPH) from being “yet another hotel&rd...

Case Study

RED FORCE LABS: SECURING ONLINE TRANSACTIONS, AT WHAT PRICE?

Jonnalagedda Sreelata
  • Aug 01, 2012
  • IIM-B
  • Marketing Management...
  • 1194

Abstract

The market for security solutions is highly fragmented with no domina...

Case Study

Saffola Cooking Oil – The Repositioning Journey

Poddar Rochna , Prakhya Srinivas
  • Mar 01, 2012
  • IIM-B
  • Marketing Management...
  • 1195

Abstract

This case critically analyzes the positioning journey traversed by Sa...

Case Study

THE NAINI–ITARSI RAILWAY ELECTRIFICATION PROJECT

Anshuman V. Ravi, Narang Tapsi, Sharma Anand,K
  • Nov 01, 2012
  • IIM-B
  • Financial Management...
  • 1196

Abstract

This case exposes students to financial decision-making in government enterprises and the concepts...

Case Study

VNFPP LTD.: Using Holistic Marketing in a Small Enterprise Context

Kumar Ramesh S, Bhattacharyya Arun
  • Feb 01, 2013
  • IIM-B
  • Marketing Management,Entrepreneursh...
  • 1197

Abstract

The business world-over, and especially in emerging markets, is undergoing a radical transformatio...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (A)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1198

Abstract

Information technologies enable key divisions of an organization such...

Case Study

WOOQER: MAKING BUSINESS SOCIAL (B)

Venkatagiri Shankar C, Prakash Yalla V
  • Feb 01, 2013
  • IIM-B
  • Information Technology...
  • 1199

Abstract

Information technologies enable key divisions of an organization such...

Case Study

COKE AND PEPSI: FROM GLOBAL TO INDIAN ADVERTISING

Gupta Seema
  • Nov 01, 2012
  • IIM-B
  • Marketing Management...
  • 1200

Abstract

The case traces the evolution of the carbonated soft drink industry. It describes the emergence of...

Case Study

A Game of Two Halves: In-play Betting in Football

Unnikrishnan, Dinesh Kumar,Sandeep V ,Satyabala H
  • Feb 01, 2013
  • IIM-B
  • Other...
  • 1201

Abstract

According to the Fédération Internationale de Football Association (FIFA), while the...

Case Study

Resource Planning at Akshaya Patra, Vasanthapura

Tripathy Anshuman, Kiran K
  • Jul 02, 2014
  • IIM-B
  • Operations Management...
  • 1217
  • Pdf : 27 page(s)

Abstract  

The Akshaya Patra Foundation (TAPF), a Bangalore-based Indian non-gov...

Case Study

BOSCH INDIA’S STARTER MOTOR AND GENERATOR DIVISION: PIONEERING A NETWORK FORM OF ORGANIZATION

Ojha Abhoy K
  • Jul 02, 2014
  • IIM-B
  • Strategic Management...
  • 1218
  • Pdf : 10 page(s)

Abstract

The case describes a situation faced by the Starter Motor and Generat...

Case Study

AMABLE –MARKETING INNOVATION IN EDUCATION

Kulkarni Suhruta, Jonnalagedda Sreelata
  • Jul 02, 2015
  • IIM-B
  • Marketing Management...
  • 1219
  • Pdf : 16 page(s)

Abstract  

Amable, a Bangalore-based children’s education orga...

Case Study

AMAGI: CREATING VALUE IN THE TV BROADCASTING INDUSTRY

Tripathy Anshuman, Annam Leela Krishna , Agrawal Mayur
  • Jul 02, 2015
  • IIM-B
  • Operations Management...
  • 1220
  • Pdf : 15 page(s)

Abstract  

This case traces the growth of Amagi and...

Case Study

Managing Linen at Apollo Hospitals

Sara Prakash Apoorva , Solayappan Muthu, Unnikrishnan Dinesh Kumar
  • Jan 02, 2015
  • IIM-B
  • Operations Management...
  • 1221
  • Pdf : 6 page(s)

Abstract 

The case describes the use of linen at the Apollo hospitals. Ap...

Case Study

BharatMatrimony.com

Srinivasan R , Rao Menaka
  • Oct 06, 2015
  • IIM-B
  • Strategic Management...
  • 1222
  • Pdf : 7 page(s)

Abstract 

The case on BharatMatrimony.com elucidates the business model o...

Case Study

Bühler India – Assessing Growth Opportunities

Shainesh G
  • Jan 04, 2016
  • IIM-B
  • Marketing Management...
  • 1223
  • Pdf : 18 page(s)

Abstract  

The case focuses on the dilemma faced by...

Case Study

The Radio Cab Industry in India (August 2014)

Tripathy Anshuman , Tariyal Piyush, Charaya Vyom
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1224
  • Pdf : 15 page(s)

Abstract

 The ‘‘Taxi For Sure: Technological...

Case Study

Taxi For Sure: Technical Innovation in The Radio Cab Industry

Tripathy Anshuman ,Tariyal Piyush ,Charaya Vyom
  • May 08, 2015
  • IIM-B
  • Operations Management...
  • 1225
  • Pdf : 11 page(s)

Abstract 

The ‘‘Taxi For Sure: Technological Innovation in the Radio Cab Industry’&r...

Case Study

Volkswagen India: Das Auto Digitally

Gupta Seema
  • May 11, 2015
  • IIM-B
  • Marketing Management...
  • 1226
  • Pdf : 30 page(s)

Abstract

In 2011, Volkswagen (VW) India made digi...

Case Study

EMPLOYEE PROVIDENT FUND SCHEME – BOON OR BANE?

Dutta Debolina , Ojha Abhoy
  • Jan 08, 2016
  • IIM-B
  • Human Resource Management...
  • 1227
  • Pdf : 12 page(s)

Abstract  

The Employee Provident Fund Schem...

Case Study

HR Analytics at Scalene Works: Behavioral Modeling to Predict Renege

Kumar Rahul, Unni Krishnan Dinesh Kumar
  • Jan 04, 2016
  • IIM-B
  • Other...
  • 1228
  • Pdf : 12 page(s)

Abstract

ScaleneWorks People Solutions LLP (ScaleneWorks), is a Bangalore-base...

Case Study

IndiaMART

Srinivasan R , Rao Menaka, Mayurapriya M
  • May 04, 2015
  • IIM-B
  • Strategic Management...
  • 1229
  • Pdf : 33 page(s)

Abstract

The case on IndiaMART enumerates important decisions that are made in...

Case Study

JUST DIAL LIMITED

Srinivasan R , Rao Menaka
  • Oct 01, 2015
  • IIM-B
  • Strategic Management...
  • 1230
  • Pdf : 5 page(s)

Abstract

The caselet on Just Dial elucidates the business model of a matching ...

Case Study

Larsen and Toubro: Spare Parts Forecasting

Hegde Prakash , Jaiswal Ruchi ,Kulkarni Suhruta ,Unnikrishnan Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1231
  • Pdf : 11 page(s)

Abstract  

Larsen and Toubro (L&T) was India’s largest tec...

Case Study

The Growth Dilemma at Grameen Koota

Ranjan Kumar , Rakesh Shainesh G
  • Sep 04, 2014
  • IIM-B
  • Marketing Management...
  • 1232
  • Pdf : 12 page(s)

Abstract

Grameen Koota had escaped any direct impact of the crisis faced by th...

Case Study

TEARS WITH THEM, TEARS WITHOUT: ONION PRICES MAKE INDIA CRY

Jonnalagedda Sreelata
  • Jan 02, 2015
  • IIM-B
  • Marketing Management...
  • 1233
  • Pdf : 10 page(s)

Abstract 

Onion prices have been particularly volatile in India, reaching...

Case Study

SENSORY BRANDING: OREO IN THE INDIAN CONTEXT

Kumar Ramesh S, Goel Nalin , Geera Gireesh
  • Jul 03, 2015
  • IIM-B
  • Marketing Management,Consumer Behav...
  • 1234
  • Pdf : 10 page(s)

Abstract 

Indian marketing scenario (an emerging economy) has been experi...

Case Study

Practo

Srinivasan R
  • Oct 02, 2015
  • IIM-B
  • Strategic Management...
  • 1235
  • Pdf : 4 page(s)

Abstract  

The caselet on Practo elucidates the bus...

Case Study

SAINT GOBAIN SEKURIT INDIA - TO BE OR NOT TO BE?

Anshuman Ravi V , Pani Sarayu
  • Oct 02, 2015
  • IIM-B
  • Other...
  • 1236
  • Pdf : 16 page(s)

Abstract 

This case examines the delisting choice of Saint Gobain Sekurit...

Case Study

TALENT ACQUISITION GROUP AT HCL TECHNOLOGIES: IMPROVING THE QUALITY OF HIRE THROUGH FOCUSED METRICS

Dutta Debolina, Mishra Sushanta Kumar ,Manimala Mathew J
  • Jan 02, 2015
  • IIM-B
  • Human Resource Management...
  • 1237
  • Pdf : 21 page(s)

Abstract

 HCL Technologies Ltd., India’s fastest growing IT service...

Case Study

Sustaining the Akshaya Patra Foundation (A)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 02, 2015
  • IIM-B
  • Operations Management...
  • 1238
  • Pdf : 15 page(s), Doc : 15 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore-based non-governmental organization (NGO), ...

Case Study

Sustaining the Akshaya Patra Foundation (B)

Tripathy Anshuman , Roy Tamojit Tarit
  • May 01, 2015
  • IIM-B
  • Operations Management...
  • 1239
  • Pdf : 6 page(s)

Abstract 

The Akshaya Patra Foundation (TAPF), a Bangalore based non-gove...

Case Study

Era of Quality at the Akshaya Patra Foundation

H M Srujana Saranga, Haritha Unnikrishnan ,Dinesh Kumar
  • Jan 01, 2015
  • IIM-B
  • Operations Management...
  • 1240

Abstract 

The Akshaya Patra Foundation (TAPF) was founded in 2000 in Bang...

Case Study

Tarnea Technology Solutions

Srinivasan R, Rao Menaka,
  • Jul 01, 2015
  • IIM-B
  • Strategic Management...
  • 1241
  • Pdf : 16 page(s)

Abstract  

The case on Tarnea Technology Solution i...

Case Study

Telma: Building and Defending a Market Leader

Jonnalagedda Sreelata , Shah Ami
  • Jul 01, 2015
  • IIM-B
  • Marketing Management...
  • 1242
  • Pdf : 17 page(s)

Abstract 

This case traces the inception to ...

Case Study

MARKETING HEAD’S CONUNDRUM

Bhandari Maneesh, Bagri Pramod Kumar ,Unnikrishnan Dinesh Kumar
  • Oct 15, 2015
  • IIM-B
  • Marketing Management...
  • 1243
  • Pdf : 9 page(s)

Abstract  

We Sell Everything in Softwa...

Case Study

GROUNDNUT VALUE CHAIN AT ANANTAPUR: GROWING THROUGH CO-OPERATIVES

Tripathy Anshuman ,Agarwal Manu, Imam Tabish
  • Oct 23, 2015
  • IIM-B
  • Operations Management...
  • 1244
  • Pdf : 25 page(s)

Abstract  

The case deals with the value chain of g...

Case Study

CULTURAL SYMBOLISM AND AN ENTREPRENEURIAL BRAND – THE INDIAN CONTEXT

Kumar Ramesh S , JanakiramanJagannath , Sethuramalingam Shankar
  • Jan 23, 2015
  • IIM-B
  • Marketing Management...
  • 1245
  • Pdf : 11 page(s)

Abstract 

The case is about Inscape, a Bangalore-based Indian entrepreneu...

Case Study

Science of Social Influence – HP Brandclout

H M Srujana , Chatterjee Sudeep , Shakya Kratika ,Unnikrishnan Dinesh Kumar
  • May 15, 2015
  • IIM-B
  • Other...
  • 1246
  • Pdf : 14 page(s)

Abstract

Hewlett–Packard (HP) has been a 75-year-old technology leader ...

Case Study

Customer Analytics at Flipkart.Com

Bhansali Naveen , Rudravaram Jitendra, Grover Shailaja, Unni Krishnan Dinesh Kumar
  • Jan 20, 2016
  • IIM-B
  • Marketing Management...
  • 1247
  • Pdf : 15 page(s)

Abstract 

Flipkart, the poster child of Indian e-commerce, was ...

Case Study

Package Pricing at Mission Hospital

T K Sriram ,GroverShailaja ,Hariharan Satyabala, Unni Krishnan Dinesh Kumar
  • Jul 31, 2015
  • IIM-B
  • Other...
  • 1248
  • Pdf : 9 page(s)

Abstract

Mission Hospital started its operations on April 02, 2008 with the ai...

Case Study

MAHINDRA AEROSPACE: LOOKING AHEAD

Ojha Abhoy K
  • Sep 26, 2014
  • IIM-B
  • Strategic Management...
  • 1249
  • Pdf : 10 page(s)

Abstract

Hemant Luthra, Chairman and Arvind Mehra, Executive Director and CEO...

Case Study

Maxim in India A

Jonnalagedda Sreelata , Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1250
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

Maxim in India A

Jonnalagedda Sreelata, Prakhya Srinivas
  • Jan 22, 2016
  • IIM-B
  • Marketing Management...
  • 1251
  • Pdf : 24 page(s)

Abstract

Maxim, headquartered at San Jose in California, was founded in 1983 b...

Case Study

SSISM – SOCIAL ENTREPRENEURSHIP OR CHAOS?

Dutta Debolina, Seshadri DVR
  • Sep 23, 2016
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1252
  • Pdf : 14 page(s)

Abstract

SSISM is the case of a missionary organization, founded by an upward...

Case Study

AN ‘INSPIRE’-D JOURNEY TO RECOVER TSUNAMI-HIT LAND

Saranga Haritha
  • Mar 30, 2018
  • IIM-B
  • Other...
  • 1253
  • Pdf : 16 page(s)

Abstract

The case narrates the journey of an environmentalist, M Revathi, who ...

Case Study

THE WATER WARS: COLAS AND SUSTAINABILITY IN THE TWENTY-FIRST CENTURY

Jose P D ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Corporate Social Responsibility...
  • 1254
  • Pdf : 19 page(s)

Abstract 

This case elucidates the need for water for businesses, with a ...

Case Study

COLLABORATIVE COMMERCE FOR EMPOWERING MARGINALISED COMMUNITIES: THE AUTO-RICKSHAW COMMUNITY EMPOWERMENT (ACE) ECOSYSTEM AND T4U

Jose P D , Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Strategic Management,Corporate Soci...
  • 1255
  • Pdf : 21 page(s)

Abstract

The case as the title reveals is about a collaborative program called...

Case Study

ACE DESIGNERS – COMPETING THROUGH PROCESS IMPROVEMENT

Saranga Haritha, Rupali Kaul , Anand Krishnan
  • Mar 30, 2018
  • IIM-B
  • Operations Management...
  • 1256
  • Pdf : 15 page(s)

Abstract  

This case p...

Case Study

ARTHAKRANTI: NEED FOR STRATEGY

Ghura Amarpreet Singh,Prabhu Ganesh
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1257
  • Pdf : 25 page(s)

Abstract 

This case describes the situation faced by a Trust named ArthaK...

Case Study

ARAVIND EYE CARE’S VISION CENTRES – REACHING OUT TO THE RURAL POOR

G. Shainesh, Kulkarni Suhruta
  • Sep 22, 2016
  • IIM-B
  • Marketing Management...
  • 1258
  • Pdf : 17 page(s)

Abstract 

Aravind Eye Care Systems (Aravind) had started setting up visio...

Case Study

ATHER ENERGY: RIDING THE ELECTRIC VEHICLE TIDE

Tripathy Anshuman, Sahasrabuddhe Amey, Bose Indrasis
  • Sep 27, 2018
  • IIM-B
  • Operations Management...
  • 1259
  • Pdf : 23 page(s)

Abstract 

This case introduces the readers to informatio...

Case Study

POSITIONING AND BEHAVIORAL DIMENSIONS: IMPLICATIONS FOR BIG BAZAAR

Ramesh Kumar S , Mishitha Jaiswal, Shaimee Gupta
  • Jun 23, 2017
  • IIM-B
  • Marketing Management,Customer Relat...
  • 1260
  • Pdf : 12 page(s)

Abstract 

Vineet Saraiwala, Assistant Manage...

Case Study

Belstar India Finance

Sriram M S
  • Jan 03, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1261
  • Pdf : 17 page(s)

Abstract

Kalpana Sankar, was working with community-based initiatives, using a...

Case Study

MARKETING TRANSFORMATION USING SOCIAL NETWORK ON DIGITAL MEDIA: HOW BJP USED WHATSAPP TO CREATE A SUCCESSFUL WOM CAMPAIGN

Shah Ami , Unni Krishnan Dinesh Kumar
  • Mar 30, 2017
  • IIM-B
  • Marketing Management...
  • 1262
  • Pdf : 23 page(s)

Abstract

Managed word-of-mouth and viral marketing have emerged as one of the biggest trends of the decade....

Case Study

EdGE Networks: Making HR Intelligent

Dutta Debolina, Venkatagiri Shankar
  • Dec 30, 2016
  • IIM-B
  • Human Resource Management,Business ...
  • 1263
  • Pdf : 21 page(s)

Abstract  

Innovations in big data and machine lear...

Case Study

GoCoop Social Marketplace

Velamuri Ramakrishna, Sabarinathan G , Kulkarni Suhruta
  • Jun 22, 2017
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1264
  • Pdf : 23 page(s)

Abstract 

GoCoop is a four-year old start-up that is creating an internat...

Case Study

Analytics Empowering Agriculture – Jayalaxmi Agro Tech

Tiwari Purvi, Grover Shailaja , Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1265
  • Pdf : 11 page(s)

Abstract  

Jayalaxmi Agrotech (JAT) is a company based out of a smal...

Case Study

COMBATING THE YOGA GURU: DABUR’S DILEMMA

Bhalla Manaswini, Dey Koustav , Aggarwal Pulkit
  • Sep 29, 2017
  • IIM-B
  • Strategic Management...
  • 1266
  • Pdf : 25 page(s)

Abstract

The case intends to introduce the reader...

Case Study

Dynamic Technologies (India) Limited: Strategic Integration into the Aviation and Aerospace Global Supply Chain

Ojha Abhoy K , Hazra Jishnu
  • Jun 23, 2017
  • IIM-B
  • Operations Management...
  • 1267
  • Pdf : 10 page(s)

Abstract

Dynamic Technologies (DT) is a India-based aerospace manufacturing co...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1268
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

DDB MUDRA GROUP: TRANSFORMATIVE GROWTH

Ramachandran J , Gupta Seema
  • Jun 10, 2016
  • IIM-B
  • Strategic Management,Advertising an...
  • 1269
  • Pdf : 25 page(s)

Abstract  

The case traces the evolution of the adv...

Case Study

Ranbaxy Laboratories Limited: Changing Aspirations

Ramachandran J, Manukonda Snigdha, Awate Kiran
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Other...
  • 1270
  • Pdf : 25 page(s)

Abstract 

This case captures the roller-coaster ride of India’s fir...

Case Study

GRAMEEN KOOTA: THE TURNAROUND FOR FINANCIAL INCLUSION

Shainesh G , Rao Menaka
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,Other...
  • 1271
  • Pdf : 17 page(s)

Abstract 

Grameen Koota (GK) is a micro finance institution (MFI) that of...

Case Study

FULLERTON: RISK ANALYTICS AND BUSINESS STRATEGY

Anshuman Ravi V, Saby Mitra
  • Sep 30, 2016
  • IIM-B
  • Financial Management...
  • 1272
  • Pdf : 21 page(s)

Abstract  

In the aftermath of the financial crisis...

Case Study

FERRERO GROUP: SECURING SUPPLY FOR HAZELNUTS

Jain Tarun , Hazra Jishnu
  • May 27, 2016
  • IIM-B
  • Operations Management...
  • 1273
  • Pdf : 15 page(s)

Abstract  

Ferrero Group is a confectionery manufac...

Case Study

BEHAVIORAL DRIVERS OF BRAND EQUITY – HEAD & SHOULDERS IN INDIA

Tyagi Loveneet, Kumar Ramesh S
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1274
  • Pdf : 15 page(s)

Abstract

“What are the nuances that link br...

Case Study

JOSEPHS®: THE SERVICE MANUFACTORY

Srinivasan R
  • May 28, 2016
  • IIM-B
  • Strategic Management...
  • 1275

Abstract  

The case on JOSEPHS® inte...

Case Study

MACHINE LEARNING ALGORITHMS TO DRIVE CRM IN THE ONLINE E-COMMERCE SITE AT VMWARE

R Kiran , Mukhopadhyay Arunabha, Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1278
  • Pdf : 16 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

VMW is a leader in softwar...

Case Study

SURGICAL CARE FOR LOW-INCOME, RURAL POPULATIONS: AN ALTERNATIVE DELIVERY MODEL FROM JAN SWASTHYA SAHYOG, INDIA

Sethuraman Kannan ,Tirupati Devanath ,Raykar Nakul , Awasthy Prakash
  • Sep 30, 2016
  • IIM-B
  • Operations Management,Healthcare Ma...
  • 1279
  • Pdf : 48 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

...

Case Study

LP LABORATORIES LTD: FINANCING WORKING CAPITAL

M Jayadev
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1280
  • Pdf : 19 page(s)

 

Abstract 

This case sets the context of a fast growing com...

Case Study

Predicting Net Promoters Score (NPS) to Improve Patient Experience at Manipal Hospitals

Kumar Rahul ,Shenoy Sandhya , Unni Krishnan Dinesh Kumar
  • Sep 29, 2017
  • IIM-B
  • Marketing Management...
  • 1281
  • Pdf : 11 page(s)

Abstract  

Manipal Hospitals, which was started in 1953, had the advantage of being the “ol...

Case Study

IMPROVING CUSTOMER ENGAGEMENT AT VMWARE THROUGH ANALYTICS

Seth Nandini , Unni Krishnan Dinesh Kumar
  • Mar 31, 2017
  • IIM-B
  • Marketing Management...
  • 1282
  • Pdf : 12 page(s)

Abstract

VMware (VMW) is a listed software compan...

Case Study

SUSTAINING AN ETHNIC SOFT DRINK – PAPER BOAT: BRAND POSITIONING AND CONSUMER BEHAVIOR

Kumar Ramesh S ,Sivagurunathan Mithun
  • Sep 30, 2016
  • IIM-B
  • Marketing Management...
  • 1283
  • Pdf : 15 page(s)

Abstract  

Parvesh Dabuka, Head of Marketing, Paper...

Case Study

HEMAS HOLDING PLC: MANAGING LEADERSHIP TRANSITION IN A FAMILY CONTROLLED PUBLICLY LISTED FIRM

Ojha Abhoy K
  • Sep 29, 2018
  • IIM-B
  • Organisational Behavior & Organisat...
  • 1284
  • Pdf : 16 page(s)

Abstract 

 Hemas Holding PLC (HHPLC) was a Colombo ...

Case Study

QwikcilverTM and WoohooTM Developing a Complementary Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1285
  • Pdf : 27 page(s)

Abstract 

This case on Qwikcilver and Woohoo...

Case Study

ROLOCULE GAMES: NEGOTIATING THE MOBILE GAMING WAVE

JHA SRIVARDHINI K, RAO MENAKA, SARKAR SHUBHANSHUK
  • Sep 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1286

Abstract  

The case describes the journey of Rolocule, a mobile gami...

Case Study

ROPOSO.COM: SHARE YOUR STYLE Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking

Chatterjee Chirantan, Vardhan Reechal
  • Jun 30, 2017
  • IIM-B
  • Digital Marketing...
  • 1287
  • Pdf : 20 page(s)

Abstract  

Roposo founders from their original days as founders of Giveter learnt about sustainab...

Case Study

SATTVA eTECH: MANAGING UNCERTAINTIES IN THE PROJECT NETWORK

Jain Tarun, Hazra Jishnu
  • Mar 24, 2017
  • IIM-B
  • Operations Management...
  • 1288
  • Pdf : 11 page(s)

Abstract 

SATTVA eTECH is an electronics company involved in design and d...

Case Study

Data Enables Insights from Sericulture: – Jayalaxmi Agro Tech

A Giriraj, Unni Krishnan Dinesh Kumar
  • Dec 28, 2018
  • IIM-B
  • Marketing Management...
  • 1289
  • Pdf : 9 page(s)

Abstract  

Jayalaxmi Agro Tech (JAT), a company based out of Bellary in Karnataka and co-founded ...

Case Study

Retail Strategy at Spencer’s

Mishra Ashis, Ghosh Pulak
  • Jan 29, 2018
  • IIM-B
  • Marketing Management...
  • 1290
  • Pdf : 18 page(s)

Abstract

Spencer’s is major retail firm in India that operates in hyperm...

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1291
  • Pdf : 22 page(s)

Abstract 

i-flex is a unique illustration of an Indian software product company that emerged from an e...

Case Study

i-flex solutions limited (A): Winning Unconventionally

Ramachandran J, Garg Pranav
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1292
  • Pdf : 22 page(s)

Abstract

i-flex is a unique illustration of an Indian software product company...

Case Study

PROCESS IMPROVEMENT IN TEXTILE WET PROCESSING – A CASE STUDY FROM THE INDIAN SMALL-SCALE SECTOR

SARANGA HARITHA, CHOUDHURY SAGNIK, GUPTA AGRIM ,IYER ABHISHEK, JALAN UDIT, KHERA HIMANSHU
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1293
  • Pdf : 17 page(s)

Abstract (Maximum of 2,000 Characters):  Briefly describes content of case.

View Detail Add to Collection Register or Login as Individual/Institute Buyer to access the Add to Collection Tool Download

Case Study

SEEDFUND

Sabarinathan G , Velamuri Ramakrishna
  • Dec 28, 2018
  • IIM-B
  • Financial Management...
  • 1294
  • Pdf : 19 page(s)

Abstract 

Seedfund is an early stage venture capital (VC) fund focused on...

Case Study

Videocon D2H: In Film Branding

Gupta Seema ,Rao Menaka
  • Mar 30, 2018
  • IIM-B
  • Marketing Management,Advertising an...
  • 1295
  • Pdf : 26 page(s)

Abstract

The case describes Videocon’s experiences of in film branding o...

Case Study

VINYAS: TO BE A CONTRACT MANUFACTURER OR SELL THROUGH OWN CHANNEL?

Jain Tarun ,Hazra Jishnu
  • Jun 29, 2018
  • IIM-B
  • Operations Management,Supply Chain ...
  • 1296
  • Pdf : 6 page(s)

Abstract 

This case describes the sourcing challenge faced by a firm which is involved in contract man...

Case Study

WIPRO BPO: POSITIONING BASE SUITE AS A PLATFORM

Srinivasan R, Bhattacharya Samriddhi, Pal Sumanta
  • Jan 26, 2018
  • IIM-B
  • Strategic Management,Entrepreneursh...
  • 1297

Abstract  

The case on Wipro BPO’s Base)))

Case Study

TESTING MARKETING HYPOTHESIS AT WSES

Unni Krishnan Dinesh Kumar
  • Jun 29, 2018
  • IIM-B
  • Marketing Management...
  • 1298
  • Pdf : 8 page(s)

Abstract  

We Sell Everything in Software (WSES)

Case Study

INDIAN SOFTWARE SERVICES INDUSTRY: THE CHANGING LANDSCAPE

J Ramachandran ,Krishna Murthy Ramya,Garg Pranav
  • Sep 30, 2016
  • IIM-B
  • Other...
  • 1299
  • Pdf : 25 page(s)

Abstract 

Set in 2015, the case describes th...

Case Study

3D PRINTING AT IMAGINARIUM IF YOU CAN THINK IT, WE CAN BUILD IT

Tripathy Anshuman, Ketkar Harshvardhan ,Kulkarni Onkar
  • Sep 30, 2016
  • IIM-B
  • Operations Management...
  • 1300
  • Pdf : 21 page(s)

Abstract  

This case presents an instance of the challenges faced by...

Case Study

AAI BIDDING FOR BHOGAPURAM AIRPORT: FROM AUTHORITY TO BIDDER

Raghuram Ganesan, Gopikuttan Gopi S
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1301
  • Pdf : 29 page(s)

Abstract 

Airports Authorit...

Case Study

CCD: SOYA COOPERATIVES MARCH INTO BRANDING

Tripathy Anshuman ,R Chandru , Venkataraman Preethi
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1302
  • Pdf : 21 page(s)

Abstract  

The case deals with the value chain of s...

Case Study

Fiscal Reforms and Abandonment of Mines: The Case of Underground Copper Mines of Ghatsila, Jharkhand, India.

Tah Ujjwal , Kamath Rajalaxmi
  • Dec 28, 2018
  • IIM-B
  • Other...
  • 1303
  • Pdf : 20 page(s)

Abstract 

This case illustrates the perils of implementi...

Case Study

HackerEarth™: Open Innovation Management Platform

Srinivasan R, Lakshmipathy Sandeep, Koride Padmavathi
  • Dec 28, 2018
  • IIM-B
  • Strategic Management...
  • 1304
  • Pdf : 32 page(s)

Abstract 

 The case study on HackerEarth traces the evolution of an open innovat...

Case Study

LITTLE GREEN KID

Jha Srivardhini K , Jacob Manna
  • Dec 28, 2018
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1305
  • Pdf : 15 page(s)

Abstract 

The case describes the journey of Rashmi Vittal, founder of Lit...

Case Study

ALIBABA – BUILDING A SOCIAL SUSTAINABILITY ECOSYSTEM FOR E-COMMERCE

Saranga Haritha, Huang Yanghua
  • Jun 29, 2018
  • IIM-B
  • Strategic Management,E-Commerce...
  • 1306
  • Pdf : 16 page(s)

Abstract 

 The case narrates the evolution of the Alibaba Group, starting with Alibaba.com in 199...

Case Study

Corporatization of Bollywood

Agarwal Aayush, Kansal Chaitanya, Garg Pranav
  • Mar 30, 2018
  • IIM-B
  • Strategic Management...
  • 1307
  • Pdf : 26 page(s)

Abstract

Set in 2016-17, the case describes the evolution of the Hindi movie i...

Case Study

LEADING THE TATA GROUP (A): THE RATAN TATA YEARS

Manikandan K S, Rajyalakshmi K, Ramachandran J
  • Dec 29, 2017
  • IIM-B
  • Strategic Management...
  • 1308
  • Pdf : 24 page(s)

Abstract

This two-part case traces the evolution of the Tata Group, one of India’s largest and well-k...

Case Study

LEADING THE TATA GROUP (B): THE CYRUS MISTRY YEARS

Manikandan K S ,Ramachandran J
  • Dec 30, 2016
  • IIM-B
  • Strategic Management...
  • 1309
  • Pdf : 14 page(s)

Abstract (Maximum of 2,000 Characters): 

Th...

Case Study

SATTVA eTECH: CHALLENGES IN EMBEDDED NEW PRODUCT DEVELOPMENT

Jain Tarun, Hazra Jishnu
  • Dec 30, 2016
  • IIM-B
  • Strategic Management,Operations Man...
  • 1310
  • Pdf : 21 page(s)

Abstract

SATTVA eTECH is an electronics company involved in design and development of embedded new products...

Case Study

HIGHWAY DELITE: MOBILE APP BRAND BUILDING USING GOOGLE ADWORDS

Krishnan Lyndem Preeti , Mahadevan Dhrithi
  • Sep 28, 2018
  • IIM-B
  • Marketing Management...
  • 1311
  • Pdf : 18 page(s)

Abstract

The case highlights a digital advertising campaign of a mobile app in India named “Highway D...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (A)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1312
  • Pdf : 10 page(s)

Abstract  

Set in early 2009, Part (A) of the case ...

Case Study

PROCESS REENGINEERING IN EMERGING MARKETS – AN AUTOMAKER’S EXPERIENCE (B)

Saranga Haritha
  • Mar 31, 2017
  • IIM-B
  • Operations Management...
  • 1313
  • Pdf : 10 page(s)

Abstract 

Set in early 2009, Part (A) of the case describes the operation...

Case Study

ALL THAT GLITTERS IS GOLD: A CASE OF INVENTORY ACCOUNTING POLICY

Srinivasan Padmini
  • Mar 30, 2017
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1314
  • Pdf : 12 page(s)

Abstract  

The case provides a setting in which stu...

Case Study

AIRVENT FANS CO.

Tripathy Anshuman, Safaya Shikha
  • Jun 29, 2018
  • IIM-B
  • Operations Management...
  • 1315
  • Pdf : 17 page(s)

Abstract

Airvent Fans Co., which manufactures ceiling fans for two OEM customers, Tropical and WindStar, is...

Case Study

BMR ADVISORS – COMPETING ON QUALITY

Kulkarni Suhruta, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Other...
  • 1316
  • Pdf : 22 page(s)

Abstract 

BMR Advisors thus far had achieved...

Case Study

MARKDOWN OPTIMIZATION FOR AN INDIAN APPAREL RETAILER

George Deepak, Kuram Karthik ,Subramanian Ramalakshmi , Singh Sumad , Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1317
  • Pdf : 15 page(s)

Abstract  

Siddharth Sinha is the CEO of an apparel retailer WE SELL...

Case Study

CUSTOMER ANALYTICS AT BIGBASKET – PRODUCT RECOMMENDATIONS

Abraham Paul, Pradhan Manaranjan, Lakshminarayanan, Iyer Ganesh, Unni Krishnan Dinesh Kumar
  • May 27, 2016
  • IIM-B
  • Marketing Management...
  • 1318
  • Pdf : 5 page(s)

Abstract 

Bigbasket.com was India’s largest online grocery and food store established in 2011 by...

Case Study

FRAUD ANALYTICS AT MCA TECHNOLOGY SOLUTIONS – PREDICTING EARNING MANIPULATIONS BY INDIAN FIRMS

Unni Krishnan Dinesh Kumar , Inayath Syed Tousif Ahmed , Ganeshan Suresh
  • Sep 30, 2016
  • IIM-B
  • Accounting / Banking & Financial Se...
  • 1319
  • Pdf : 9 page(s)

Abstract  

MCA Technology Solutions Private Limited was established ...

Case Study

INDIAN PREMIER LEAGUE

Gupta Sonali , Raj Akshat, Pradhan Diptiprakash, Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1320
  • Pdf : 35 page(s)

Abstract

Set in 2018, the case describes the evolution of the Indian Premier League (IPL), a franchise-base...

Case Study

Indian sugar industry: Is it sweet enough

Arkadi Manoj , Nair Maya, Samavedam Rathnakar, Sharma Chetna, Lahoti Chhavi, George Rejie P
  • Jan 26, 2018
  • IIM-B
  • Strategic Management...
  • 1321
  • Pdf : 27 page(s)

Abstract

This case discusses the evolution and dy...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1322
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

YASH RAJ FILMS

Hiranandani Dharmendra, Raj Rishabh , Garg Pranav
  • Sep 28, 2018
  • IIM-B
  • Strategic Management...
  • 1323
  • Pdf : 29 page(s)

Abstract

Set in 2017, the case describes the evolution of Yash Raj Films (YRF)...

Case Study

THE AKSHAYA NIDHI FOUNDATION in Aid of Akshaya Patra

Tripathy Anshuman , Raj Akshat
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1330
  • Pdf : 20 page(s)

Abstract 

Akshaya Patra was founded by ISKCO...

Case Study

USING MARKOV CHAIN TO FORECAST SALES BOOKING

Bhandari Maneesh Bagri,Pramod Kumar Unni Krishnan, Dinesh Kumar
  • Feb 15, 2019
  • IIM-B
  • Marketing Management...
  • 1331
  • Pdf : 6 page(s)

Abstract 

 We Sell Everything in Software’ WSES Inc. is a products company and specializes ...

Case Study

PREDICTING INFLATION THROUGH ONLINE PRICES

Banerjee Ritwik , Singhal Nished ,Subramanian Chetan, Rao Menaka
  • Mar 21, 2019
  • IIM-B
  • Managerial Economics...
  • 1332
  • Pdf : 7 page(s)

Abstract 

The case is about inflation and how it is computed in the category of food price indexes. Th...

Case Study

STELLAR AUTO LTD.

Tripathy Anshuman, Chintapalli Prashant
  • Feb 15, 2019
  • IIM-B
  • Operations Management...
  • 1333
  • Pdf : 12 page(s)

Abstract

 Stellar Auto Ltd. (SAL) is upgrading its current Galaxy product to Galaxy X...

Case Study

SATTVA eTECH: CONTRACT SELECTION IN COMPONENT PROCUREMENT

Jain Tarun, Hazra Jishnu
  • Mar 15, 2019
  • IIM-B
  • Operations Management...
  • 1334
  • Pdf : 6 page(s)

Abstract  

The case describes the contract selection issue by an embedded produc...

Case Study

ASIAN PAINTS LIMITED: PAINTING HISTORY

Ramachandran Garg,Jalaj
  • Feb 22, 2019
  • IIM-B
  • Strategic Management...
  • 1335
  • Pdf : 25 page(s)

Abstract 

The case traces the growth of Asian Paints Limited (“APL”) from being a small pa...

Case Study

FAIRCENT™ POWERING P2P LENDING REVOLUTION

Srinivasan R,Raghunathan R ,Lakshmipathy Sandeep , Joseph Pramoth, Koride Padmavathi
  • Feb 15, 2019
  • IIM-B
  • Strategic Management...
  • 1336
  • Pdf : 24 page(s)

Abstract  

Faircent is a leading P2P lending platform in India and this case stu...

Case Study

GNFC’S NEEM PROJECT: CREATING THE BLUEPRINT FOR A SOCIAL BUSINESS

Mukherji Sourav , Dev Bringi
  • Feb 14, 2019
  • IIM-B
  • Entrepreneurship & Startups / Innov...
  • 1337

Abstract 

The case describes the efforts of GNFC, a large publicly held chemicals and...

Case Study

Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms

Srinivasan R , Lakshmipathy Sandeep, Joseph Pramoth
  • Mar 15, 2019
  • IIM-B
  • Strategic Management...
  • 1338

Abstract  

The case on Siwggy, Foodora, and Yelp analyzes the hyperlocal food de...

Case Study

SHOESTRING ARBITRAGE WITH STOCK BUY-BACKS

Anshuman V. Ravi , Mohanan Srijith
  • Mar 22, 2019
  • IIM-B
  • Financial Management...
  • 1339
  • Pdf : 11 page(s)

Abstract 

The case analyses an opportunity of risk arbitrage associated with stock buy-backs (repurcha...

Case Study

Enhancing Visitor Experience at ISKCON Using Text Analytics

R Vinodhini ,S R Vigneshwaran ,Unni Krishnan Dinesh Kumar
  • Mar 21, 2019
  • IIM-B
  • Marketing Management...
  • 1340

Abstract 

The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna...

Case Study

NEW DELHI TELEVISION

Chohan Shitij ,Raina Shreya ,Garg Pranav
  • Mar 22, 2019
  • IIM-B
  • Strategic Management...
  • 1341
  • Pdf : 31 page(s)

Abstract

 Set in 2018, the case describes the evolution of New Delhi Television Limited (NDTV)...

Case Study

Fiesta Gifts: Mending the Spending

Jayaram Jayanth, Venkatagiri Shankar
  • Mar 22, 2019
  • IIM-B
  • Operations Management...
  • 1342
  • Pdf : 21 page(s)

Abstract

Organizations large and small must source a variety of items and services in order to sustain thei...

Case Study

HINDUSTAN UNILEVER LIMITED (A): GROWING WITH INDIA (IMB 739)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 03, 2019
  • IIM-B
  • Other...
  • 1343
  • Pdf : 22 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (B): WINNING IN MANY INDIAS (IMB 741)

Garg Pranav, Kashyap Bidhi , Ramachandran J
  • Jan 02, 2019
  • IIM-B
  • Other...
  • 1344
  • Pdf : 25 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

Case Study

HINDUSTAN UNILEVER LIMITED (C): BOOSTING GROWTH IN INDIA (IMB 743)

Garg Pranav, Kashyap Bidhi ,Ramachandran J
  • Jan 02, 2019
  • IIM-B
  • Other...
  • 1345
  • Pdf : 3 page(s)

Abstract

This is a three-part case on India’s largest consumer goods company, Hindustan Unilever Limi...

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