Case invited for 4th AIMA -ICRC Case Writing Competition | 9th , 10th & 11th May 2024    | Membership / Subscription Benefits
Case Catalogue

Case Catalogue

Results 70
Case Study

State Bank of India: “SMS Unhappy”

Rishtee Batra , Piyush Kumar
  • Feb 15, 2013
  • ISB
  • Services Marketing...
  • 1346
  • Pdf : 13 page(s)

Abstract

State Bank of India: SMS Unhappy, is a deceptively simple, but compre...

Case Study

State Bank of India: Kohinoor Banjara Branch

Piyush Kumar, Rishtee Batra, Arohini Narain
  • Feb 15, 2013
  • ISB
  • Marketing Management...
  • 1347
  • Pdf : 17 page(s)

Abstract

State Bank of India: Kohinoor Banjara Br...

Case Study

Creating a Corporate Advantage: The Case of the Tata Group

Raveendra Chittoor ,Arohini Narain ,Richa Vyas , Chetan Tolia
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1348
  • Pdf : 19 page(s)

Abstract

The Tata group is among the largest diversified business groups in In...

Case Study

Sony Music (India)

Deepa Mani, Geetika Shah
  • Feb 15, 2013
  • ISB
  • Strategic Management...
  • 1349
  • Pdf : 19 page(s)

Abstract

This case study illustrates the principl...

Case Study

Hedging Currency Risk at TT Textiles

Rajesh Chakrabarti
  • Feb 15, 2013
  • ISB
  • Financial Management...
  • 1350
  • Pdf : 15 page(s)

Abstract

This case highlights the impact of currency rate fluctuations on the ...

Case Study

Recipes for Success - Innovating Production and Inventory Management of Pepper Oleoresin at Synthite

Sunil Chopra,Arun Saxena
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1351
  • Pdf : 16 page(s)

Abstract

This case focuses on production and inve...

Case Study

Aahan (A): Diagnosing Tuberculosis in Rural India

Sarang Deo,Milind Sohoni,Jagdeep Gambhir ,Priyank Arora
  • Feb 15, 2013
  • ISB
  • Operations Management...
  • 1352
  • Pdf : 18 page(s)

Abstract

Manish Bhardwaj, co-founder of Innovators in Health, is contemplating setting up Aahan, a communit...

Case Study

ITC Hotels: Designing Responsible Luxury

Tonya Boone, Nalin Kant Srivastava, Arohini Narain
  • Jun 30, 2013
  • ISB
  • Operations Management...
  • 1353
  • Pdf : 17 page(s)

Abstract

The case documents the ambitious and revolutionary journey that ITC H...

Case Study

Krishna Bhima Samruddhi Local Area Bank (KBSLAB): A Decade Review

Puran Singh,Nupur Pavan Bang,Kaushik Bhattacharjee,Rajesh Chakrabarti
  • Jun 30, 2013
  • ISB
  • Financial Management...
  • 1354
  • Pdf : 24 page(s)

Abstract

Microcredit made a dramatic entry into t...

Case Study

Meru Cabs - A Spectacular Growth Story

Sridhar Seshadri,Arohini Narain,Meena Saxena
  • Nov 25, 2013
  • ISB
  • Operations Management,Services Mark...
  • 1355

Abstract

Set in August 2011, Meru Cabs ¾ A...

Case Study

IT-Led Business Transformation at Reliance Energy

Deepa Mani,Geetika Shah,Revati Nehru
  • Jun 30, 2013
  • ISB
  • Strategic Management,Information Te...
  • 1356
  • Pdf : 17 page(s)

Abstract

The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance En...

Case Study

Collaborative Commercialization at Gilead Sciences: Resolving the Innovation Vs. Access Tradeoff

Nita Sachan, ,Anand Tatambothla,, ,Revati Nehru ,Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Other...
  • 1357
  • Pdf : 20 page(s)

Abstract

The case deals with Gilead Sciences, a bio-pharmaceutical company wit...

Case Study

Organizing for Innovation at Glenmark (B)

Nita Sachan,Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1358
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

Organizing for Innovation at Glenmark (A)

Nita Sachan Charles Dhanaraj
  • Jun 30, 2013
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1359
  • Pdf : 13 page(s)

Abstract

The case traces the journey of an Indian pharmaceutical firm, Glenmar...

Case Study

A CLASS DIVIDED

Tarun Jain
  • Oct 07, 2013
  • ISB
  • Human Resource Management...
  • 1360
  • Pdf : 6 page(s)

Abstract

Does discrimination on the basis of gender, religion or ethnic origin exist in the job market? Why...

Case Study

THE COURSE ALLOCATION PROBLEM

Tarun Jain, Priyanka Sarda
  • Oct 07, 2013
  • ISB
  • Information Technology...
  • 1361
  • Pdf : 6 page(s)

Abstract

Why is allocating courses to students in universities a challenging t...

Case Study

Note on the Insurance Industry in India

Nupur Pavan Bang ,Vikram Kuriyan, Saket Ganeriwal
  • Feb 24, 2014
  • ISB
  • Financial Management...
  • 1362
  • Pdf : 22 page(s)

Abstract

The note traces the evolution of the Insurance Industry in India and looks at its state in the yea...

Case Study

India’s Passion for Gold: Velvetcase

Nupur Pavan Bang ,Puran Singh, Vikram Kuriyan
  • Sep 15, 2014
  • ISB
  • Financial Management...
  • 1363
  • Pdf : 18 page(s)

Abstract

The largest consumer of gold in the worl...

Case Study

Labour Dispute at Dr. Reddy’s: Tip of the Iceberg in a Globalization Effort

S Ramnarayan, Professor MV Anuradha
  • Jul 21, 2014
  • ISB
  • Negotiation...
  • 1364
  • Video : 14 mins

Abstract

The case describes a dispute between the...

Case Study

Tata Communications: Emerging Markets Growth Strategy

Srinivasa Addepalli , Prashant Kale
  • Jun 25, 2014
  • ISB
  • Strategic Management...
  • 1365
  • Pdf : 19 page(s)

Abstract

This case describes the second home market strategy of Tata Communica...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (A)

Kavil Ramachandran, Jayshree Suresh, Navneet Bhatnagar
  • Jul 26, 2019
  • ISB
  • Strategic Management...
  • 1366
  • Pdf : 21 page(s)

Abstract

This case is about the takeover bid of Zandu Pharmaceutical Works,&nb...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1367
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Zandu Pharmaceutical Works: The Takeover Bid (B)

Kavil Ramachandran,Jayshree Suresh,Navneet Bhatnagar
  • Nov 01, 2014
  • ISB
  • Strategic Management...
  • 1368
  • Pdf : 9 page(s)

Abstract

This case is about the takeover bid of Z...

Case Study

Balancing the Power Equation: Suzlon Energy Limited

Snehal Awate, Ram Mudambi, Arohini Narain
  • Jan 27, 2015
  • ISB
  • Strategic Management...
  • 1369
  • Pdf : 17 page(s)

Abstract

Set in 2013, the case documents the chal...

Case Study

Patents and Competitive Dynamics in the Indian Pharma Industry

Mridula Anand , Anand Nandkumar
  • Mar 09, 2015
  • ISB
  • Strategic Management...
  • 1370
  • Pdf : 18 page(s)

Abstract

This case describes the challenges pharm...

Case Study

Discovery Finds Its Way in India—Curiosity Built the Brand

Edward W. Rogers , Geetika Shah
  • Jun 16, 2015
  • ISB
  • Strategic Management,Other...
  • 1371
  • Pdf : 23 page(s)

Abstract

Discovery Communications Inc., an Americ...

Case Study

Leadership Succession at Achal: A Tough Nut to Crack

Sivakumar Alur, Kavil Ramachandran, Navneet Bhatnagar
  • Sep 15, 2015
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1372
  • Pdf : 9 page(s)

Abstract

Achal Industries was a 40-year-old propr...

Case Study

Kamla Nehru Memorial Hospital: Which Way Forward?

Naga Lakshmi Damaraju, Prafulla Rawal, Bavneet Singh ,Himanshu Jain, Magesh Karthik
  • Dec 10, 2015
  • ISB
  • Strategic Management...
  • 1373
  • Pdf : 23 page(s)

Abstract

Kamla Nehru Memorial Hospital (KNMH) is ...

Case Study

AZIM PREMJI FOUNDATION—BRINGING PROFESSIONAL EXCELLENCE TO PHILANTHROPY

Raveendra Chittoor , Geetika Shah
  • Mar 31, 2016
  • ISB
  • Strategic Management...
  • 1374
  • Pdf : 21 page(s)

Abstract

Set in April 2014, this case explores so...

Case Study

SEWELLS GROUP: BUILDING SALES PROCESS EXCELLENCE AT AUTOMOTIVE DEALERSHIPS IN INDIA

Piyush Kumar, Geetika Shah
  • Nov 15, 2016
  • ISB
  • Services Marketing...
  • 1375
  • Pdf : 12 page(s)

Abstract

Sewells Group, India, a leading provider...

Case Study

Ketan Logistics—Charting the Next Route

Navneet Bhatnagar, Kavil Ramachandran, Transportation & warehousing industry, India
  • Jul 23, 2019
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1376

Abstract

Rohit Gupta, the oldest third generation...

Case Study

Reinventing Officer’s Choice Whisky: Spoiled for Choice

Tanuka Ghoshal, Geetika Shah, Arun Pereira
  • Dec 20, 2016
  • ISB
  • Marketing Management,Advertising an...
  • 1377
  • Pdf : 14 page(s)

Abstract

This case is designed to highlight the v...

Case Study

SREI Sahaj e-Village (A)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1378
  • Pdf : 22 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

SREI Sahaj e-Village (B)

Rajesh Chakrabarti, Digvijay Singh Sujlana
  • Dec 22, 2016
  • ISB
  • Services Marketing...
  • 1379
  • Pdf : 14 page(s)

Abstract

Sahaj e-Village Limited, an initiative o...

Case Study

Bhagwati Products Limited—Making in India for Micromax

Surya Kant Sharma, Arun Pereira
  • Dec 26, 2016
  • ISB
  • Strategic Management...
  • 1380
  • Pdf : 22 page(s)

Abstract

Emerging markets have become an attracti...

Case Study

Attaining the Next Orbit: Dilemmas of a Family Managed Business – Natural Ice Cream

Pallavi Mody, Ravee Chittoor
  • Dec 31, 2016
  • ISB
  • Advertising and Intergrated Marketi...
  • 1381
  • Pdf : 12 page(s)

Abstract

The case is about the concerns of second...

Case Study

Modak Analytics: Shaping the future in digital India?

Naga Lakshmi Damaraju , Navneet Kaur Khangura
  • Jan 31, 2017
  • ISB
  • Strategic Management,Entrepreneursh...
  • 1382
  • Pdf : 16 page(s)

Abstract

In 2008, Aarti Joshi, founder and CEO of...

Case Study

GOQii: Envisioning a New Fitness Future (A)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1383
  • Pdf : 14 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

GOQii: Envisioning a New Fitness Future (B)

Sonia Mehrotra , Arun Pereira
  • Dec 31, 2016
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1384
  • Pdf : 6 page(s)

Abstract

Gondal, a serial entrepreneur, was suppo...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1385
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India

Professor Sarang Deo, Professor Sripad Devalkar, Meghana Gokhale, Akshay Vaidya
  • Apr 05, 2017
  • ISB
  • Operations Management,Entrepreneurs...
  • 1386
  • Pdf : 8 page(s)

Abstract

The case describes operations of one of ...

Case Study

Eastern Condiments - The Changing Curry Company

Professor Kavil Ramachandran, Sonia Mehrotra
  • Jan 05, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1387
  • Pdf : 14 page(s)

Abstract

Navas Meeran, the Chairman and Managing ...

Case Study

Be Well Hospitals — Branding a Mid-Tier Service in a Two-Tier Market

Sonia Mehrotra, Geetika Shah
  • Jul 11, 2017
  • ISB
  • Marketing Management,Services Marke...
  • 1388
  • Pdf : 14 page(s)

Abstract

Be Well Hospitals - a multi-specialty se...

Case Study

Aravind Eye Care System: Retaining the Legacy

Professor Sankaran Manikutty, Professor Kavil Ramachandran
  • Sep 29, 2017
  • ISB
  • Advertising and Intergrated Marketi...
  • 1389
  • Pdf : 18 page(s)

Abstract

The case deals with issues on the manage...

Case Study

CREATING GRASSROOTS LEADERS THROUGH DHAN’S UNIQUE LEADERSHIP MODEL

DVR Seshadri, K Sasidhar
  • Nov 29, 2017
  • ISB
  • Strategic Management,Other...
  • 1390
  • Pdf : 15 page(s)

Abstract

DHAN is an NGO with a difference. It was...

Case Study

ANTARA: BUILDING EXPERIENCES IN SENIOR LIVING

Manpreet S Hora, Geetika Shah
  • Nov 29, 2017
  • ISB
  • Operations Management,Services Mark...
  • 1391
  • Pdf : 23 page(s)

Abstract

Antara Senior Living, a first-of-its-kin...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1392
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

THE UNFINISHED AGENDA: DR. REDDY’S LABORATORIES LTD

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • Dec 05, 2017
  • ISB
  • Entrepreneurship & Startups / Innov...
  • 1393
  • Pdf : 16 page(s)

Abstract

Dr. K. Anji Reddy founded Dr. Reddy's La...

Case Study

AZIM PREMJI TRUST: THE ENDOWMENT MODEL IN AN EMERGING MARKET

Vikram Kuriyan, Unnati Ved, Geetika Shah
  • Dec 28, 2017
  • ISB
  • Financial Management...
  • 1394
  • Pdf : 27 page(s)

Abstract

The Azim Premji Trust, among the largest...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1395
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

AIR INDIA: MAHARAJA IN DEBT TRAP

Vaidyanathan Krishnamurthy, Catherine Xavier
  • Feb 01, 2018
  • ISB
  • Financial Management...
  • 1396
  • Pdf : 17 page(s)

Abstract

In the year 2016, after more than a deca...

Case Study

Mysore Ghee Store: Expansion Strategy for Clarified Butter Business

Sivakumar Alur, Durgaprasad M, Sulagna Mukherjee, U Srinivasa Rangan
  • Mar 01, 2018
  • ISB
  • Strategic Management...
  • 1397
  • Pdf : 17 page(s)

Abstract

Mysore Ghee Store (MGS) produced and mar...

Case Study

Dodla's Dilemma

NUPUR PAVAN BANG, KAVIL RAMACHANDRAN
  • May 01, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1398
  • Pdf : 13 page(s)

Abstract

D. Sunil Reddy established Dodla Dairy i...

Case Study

Touchdown Footwear on a Slippery Slope

Navneet Bhatnagar ,KAVIL RAMACHANDRAN
  • May 10, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1399
  • Pdf : 11 page(s)

Abstract

This case is based on the professionaliz...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1400
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (A)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1401
  • Pdf : 9 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – AN INNOVATIVE APPROACH (B)

DVR Seshadri, K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1402
  • Pdf : 7 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

DHAN FOUNDATION: DELIVERING HEALTHCARE TO THE VILLAGE DOORSTEP – A HOLISTIC HEALTHCARE MODEL (C)

DVR Seshadri ,K Sasidhar
  • Jul 24, 2018
  • ISB
  • Strategic Management...
  • 1403
  • Pdf : 7 page(s)

Abstract

DHAN Foundation, based in the southern I...

Case Study

ASHOK LEYLAND (A): REACHING FOR THE STARS — EMBARKING ON A NEW VISION AND STRATEGY

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1404
  • Pdf : 14 page(s)

Abstract

This case documents the history of Ashok...

Case Study

ASHOK LEYLAND (B): SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1405
  • Pdf : 7 page(s)

Abstract

The second part of this two-part case ex...

Case Study

ASHOK LEYLAND: SHATTERED DREAMS — TRANSFORMATION FOR SURVIVAL (COMBINED VERSION)

Kannan Srikanth, Geetika Shah
  • Jul 25, 2018
  • ISB
  • Strategic Management...
  • 1406
  • Pdf : 22 page(s)

Abstract

Case A & B have also been made avail...

Case Study

TURNAROUND OF FOOD AND CIVIL SUPPLIES DEPARTMENT IN TELANGANA GOVERNMENT

S Ramnarayan, Sunita Mehta
  • Aug 24, 2018
  • ISB
  • Organisational Behavior & Organisat...
  • 1407
  • Pdf : 20 page(s)

Abstract

CV Anand, a senior officer of the Indian...

Case Study

CREATING AND SUSTAINING A SOCIAL ENTERPRISE: THE VITTALA STORY

S Ramnarayan, Sunita Mehta
  • Oct 01, 2018
  • ISB
  • Organisational Behavior & Organisat...
  • 1408

Abstract

Vittala International Institute of Ophth...

Case Study

MERCK, DARMSTADT: SUSTAINING LEGACY BEYOND 350 YEARS

NAVNEET BHATNAGAR, KAVIL RAMACHANDRAN, ANDREA CALABRÒ, SOUGATA RAY
  • Oct 22, 2018
  • ISB
  • Advertising and Intergrated Marketi...
  • 1409
  • Pdf : 30 page(s)

Abstract

This case is about the business, governa...

Case Study

THOMAS COOK INDIA: POTENTIAL UNLEASHED — A JOURNEY TO VALUE CREATION

Vikram Kuriyan, Soumithri Mamudipudi, Geetika Shah, Bitan Chakraborty
  • Oct 24, 2018
  • ISB
  • Strategic Management,Financial Mana...
  • 1410
  • Pdf : 21 page(s)

Abstract

The case gives students an opportunity t...

Case Study

Revenue Management at Sparsh Nephrocare case

Sarang Deo, Nithin Nemani, Sourav Singh, Nupur Jain
  • Jan 31, 2019
  • ISB
  • Marketing Management,Services Marke...
  • 1411
  • Pdf : 23 page(s)

Abstract

The case describes the challenges relate...

Case Study

A HOLISTIC INTERVENTION TOWARDS SUSTAINABLE LIVELIHOODS AND COASTAL CONSERVATION: A DHAN FOUNDATION CASE

DVR Seshadri, K Sasidhar
  • Jan 31, 2019
  • ISB
  • Strategic Management,Other...
  • 1412
  • Pdf : 19 page(s)

Abstract

DHAN was a non-government organization w...

Case Study

Building a Great Place to Work: Intuit India

Chandrasekhar Sripada, Geetika Shah
  • Feb 01, 2019
  • ISB
  • Human Resource Management,Other...
  • 1413
  • Pdf : 19 page(s)

Abstract

Intuit India, a fully owned subsidiary o...

Case Study

SYMPHONY: GROWING THROUGH INTERNATIONALIZATION

S Ramnarayan, Sunita Mehta, E.S. Srinivas
  • Feb 05, 2019
  • ISB
  • Organisational Behavior & Organisat...
  • 1414
  • Pdf : 16 page(s)

Abstract

Symphony Limited, an air cooler company ...

Case Study

Moser Baer and OM&T — Choosing a Strategic Partnership Mode

Kannan Srikanth; Sonia Mehrotra; Priyank Arora; Geetika Shah
  • Jun 25, 2014
  • ISB
  • Strategic Management,Other...
  • 1425
  • Pdf : 14 page(s)

 Abstract

This case is set in December 2006 when the management at Moser Baer India Limited (MBIL) was...

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