3rd AIMA-ICRC Case Writing Competition & Conference, 2023       
Case Catalogue

Case Catalogue

Results 27
Case Study

The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System

Prasad S.N, Professor - Strategy & General Management, SDMIMD, Mysore
  • Nov 10, 2020
  • SDMIMD
  • Financial Management,E-Commerce,Acc...
  • 1493
  • Pdf : 17 page(s)

Abstract:

Indian banking system is characterized ...

Case Study

To Say Yes or No to Yes Bank Ltd - Valuation Approaches

M. Sriram, Assistant Professor - Finance, SDMIMD, Mysore
  • Nov 13, 2020
  • SDMIMD
  • Financial Management,E-Commerce,Acc...
  • 1535
  • Pdf : 9 page(s)

Abstract:

On 11th July,2019, Ganesh Ram an MBA (Finance) from a premier B-School in India is app...

Case Study

Smart Retail through Market Basket Analysis

Mohamed Minhaj, Associate Professor - Systems, SDMIMD, Mysore
  • Nov 20, 2020
  • SDMIMD
  • Consumer Behavior,Marketing Researc...
  • 1537
  • Pdf : 4 page(s)

Abstract:The case is about a home décor retail outlet operating in a southern city of India. The outlet offe...

Case Study

Matching the parameters of ITC

Dr.N R. Parasuraman,Director and Professor Finance at Shri Dharmasthala Institute for Management Development, (SDMIMD), Mysore
  • Dec 31, 2020
  • SDMIMD
  • Strategic Management,Financial Mana...
  • 1541
  • Pdf : 6 page(s)

Abstract: The case centres around the dilemma faced by the CFO of a small company...

Case Study

SIRI Gramodyoga Project of SKDRDP: A Study on the Current State and the Possible Future

Dr. Prasad S.N, Professor , Co authoredDr. Nilanjan Sengupta, Dr. Mousumi Sengupta, Professors in HR& OB
  • Apr 18, 2021
  • SDMIMD
  • Corporate Social Responsibility...
  • 1610

Anstract : SIRI Gramodyoga is a part of the Sri Kshetra Dharmasthala Rural Development Project (SKDRDP) which ...

Case Study

QUALITY MANAGEMENT: TYRAXTYRES

Dr. Anand Sasikumar, Assistant Professor-Operations, SDM Institute for Management Development, Mysore
  • Aug 23, 2021
  • SDMIMD
  • Strategic Management,Operations Man...
  • 1624
  • Pdf : 5 page(s)

Abstract: The case is about leading tyre manufacturing company having a global presenc...

Case Study

CAFÉ COFFEE DAY- A LOT MORE HAVE HAPPENED

L. Gandhi, Assistant Professor in SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Organisational Behavior & Organisat...
  • 1625
  • Pdf : 14 page(s)

 



Learning Objectives

To learn the challenges faced by organizations during diffic...

Case Study

CRISIS COMMUNICATION AT TESLA: A CASE OF PROFITS OVER PEOPLE?

Dr. Neetu Ganapathy,AssociateProfessor-Business Communication and Information Systems at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Advertising and Intergrated Marketi...
  • 1626
  • Pdf : 12 page(s)

Learning objectives

• Comprehend the meaning of crisis, crisis management, and crisis response
&b...

Case Study

KEEPING CONSUMERS SUPPLIED WITH DAILY ESSENTIALS DURING THE COVID19 LOCKDOWNS : THE ROLE OF KIRANA STORES AND UNORGANIZED RETAIL IN MYSORE CITY

Dr. Prasad S.N, Professor - Strategy & General Management, and co-author Mr. Hemanth S, student from PGDM Batch 2010-21,,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Operations Management,Supply Chain ...
  • 1627
  • Pdf : 23 page(s)

Abstract:

Covid19 stuck India in the 3rd week of March 2020, leading to a harsh Govt. mandated 'lockdown' o...

Case Study

ABC REGIONAL COOPERATIVE DAIRY FEDERATION'S BOTTLED WATER MARKETING INITIATIVE

Dr. M R Suresh, Professor of Marketing at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Brand Management...
  • 1629
  • Pdf : 7 page(s)


Abstract:

Operation Flood, India’s ambitious and the world’s largest dairy development pr...

Case Study

FROM TRIP TO FOOD DELIVERY BUSINESS-MAKEMYTRIP

Dr. Jayakrishnan S,Associate Professor of Marketing, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Strategic Management,Supply Chain M...
  • 1630
  • Pdf : 4 page(s)

Abstract

The global pandemic-COVID 19 has affected the travel and hospitality industry which forced compani...

Case Study

"MAKING SOMETHING OUT OF NOTHING" - AN ACTIVE STRATEGY DURING PASSIVE TIMES.

Dr. N R Parasuraman,Director & Professor-Finance SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Strategic Management...
  • 1631
  • Pdf : 8 page(s)

Abstract

The short case looks at the plight of a portfolio manager during periods when the overall markets ...

Case Study

FLYING UNDETERRED IN A CHALLENGING ENVIRONMENT: A CASE OF UNITED AIRLINES

Dr.Nilanjan Sengupta, Professor- HRM and Dr.Mousumi Sengupta, Professor – HRM, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Brand Management...
  • 1632
  • Pdf : 11 page(s)

Abstract

This case study is about United Airlines Inc. (popularly known as United), the third largest airli...

Case Study

ALPHA INVESTMENTS

Dr.K Riyazahmed, Assistant t Professor-Finance,SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Financial Management,Statistics For...
  • 1633
  • Pdf : 13 page(s)

Abstract

Ayisha, one of the young and promising investment advisors of Alpha Investments encounters a valua...

Case Study

DOING BUSINESS WITH RESPONSIBILITY: THE SAGA OF SAMSUNG ELECTRONICS

Dr.Mousumi Sengupta & Dr.Nilanjan Sengupta,Professors of HRM, at SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Human Resource Management,Strategic...
  • 1634
  • Pdf : 15 page(s)

Learning objectives

  • It discusses issues such as the application of business strategy, customer-drive...

Case Study

CAN AN AUTOMATED MODEL BE BUILT FOR PREDICTING THE CHANCES OF SANCTIONING A LOAN?

Dr.Srilakshminarayana G, Associate Professor - Quantitative MethodsSDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Marketing Management,Human Resource...
  • 1635
  • Pdf : 21 page(s)

Abstract

Building a house is adream for every individual and looks forward to achieving their dream by work...

Case Study

SHOULD OR SHOULD NOT THE CENTRAL BANK DROP 'HELICOPTER MONEY' TO STIMULATE COVID-19 AFFECTED ECONOMIES? A DILEMMA

Dr.B.Venkatraja, Associate Professor - Economics, SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • SDMIMD
  • Financial Management...
  • 1636
  • Pdf : 12 page(s)

Abstract:

A sudden and unexpected external shock administered by super contagious corona virus disease (COV...

Case Study

FOUNDING FATHER VS TOP BRASS

Gandhi. L, Asst. Professor (OB/HRM), Prerana Jain & Prajakta Jayant Upasani of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Human Resource Management...
  • 1846
  • Pdf : 12 page(s)

Abstract: The case revolves around governance lapses and the need for the Indian IT giant Infosys to revisit its em...

Case Study

Formulating Marketing Plan at Jayanagar Dairy Union Ltd (JDUL)

Dr M R Suresh, Professor, Marketing, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Marketing Management...
  • 1847
  • Pdf : 7 page(s)

Abstract: The case is about Jayanagar Dairy Union Ltd (JDUL), a producer-owned dairy c...

Case Study

ERP IMPLEMENTATION AT AN SME: THE CASE OF BVM ELECTRONICS PVT. LTD.

Neetu Ganapathy , SDMIMD, Mysore, Shashank Sharma, TE Connectivity, Bengaluru & Dhrubajyoti Sahu, Tech Active Solutions Pvt. Ltd., Bengaluru
  • Dec 17, 2022
  • SDMIMD
  • Information Technology...
  • 1848
  • Pdf : 9 page(s)

Abstract: BVM Electronics Pvt. Ltd., an SME, is an Electronics Manufacturing Services (EMS) company located in India. This case narr...

Case Study

CAN VISHWAS REALLY ASSESS PORTFOLIO RISK FOR SHORT DURATION

Dr. N. R. Parasuraman, Senior Professor-Finance & Director, SDMIMD, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Human Resource Management,Other...
  • 1849

Abstract:
The case examines a possible new hypothesis by which a portfolio manager has a 3-asset portfolio wh...

Case Study

STAKEHOLDER MANAGEMENT AND CORPORATE GOVERNANCE IN CRISIS: THE CLASSIC CASE OF TYLENOL AND JOHNSON & JOHNSON

Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta, Professors of SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Marketing Management,Strategic Mana...
  • 1850
  • Pdf : 12 page(s)

Abstract:   The case of Tylenol (a brand of a painkiller) is one of the game...

Case Study

Title MU X ANALYTICS: A MACHINE LEARNING JOURNEY IN FINANCE

K Riyazahmed, Assistant Professor-Finance, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Financial Management...
  • 1851
  • Pdf : 8 page(s)

Abstract : Joseph was excited in joining MuX Analytics, a leading analytics company in India (Fictitious). During t...

Case Study

BUILDING A MODEL TO PREDICT THE CHANCES OF DEFAULT USING CHI-SQUARE AUTOMATIC INTERACTION DETECTION (CHAID)

Srilakshminarayana G, Associate Professor, SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Financial Management...
  • 1852
  • Pdf : 7 page(s)

Abstract:   Covid-19 is an unexpected event that occurred in the beginning of 2020 at a place in the worl...

Case Study

DESIGN THINKING FOR SOCIAL INNOVATION CASE OF COMMUNITY FOOD SERVICE TO POURAKARMIKAS DURING THE PANDEMIC TIME

Dr.Sunil M.V, & Raghav Prasad, ShriDharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), Mysuru
  • Dec 17, 2022
  • SDMIMD
  • Strategic Management,Entrepreneursh...
  • 1853
  • Pdf : 10 page(s)

Abstract: A new way of looking at an old problem can lead to extraordinary improvements in the manner a process or ...

Case Study

VIKAS’S DILEMMA WHETHER THE INDIAN GOLD MARKET IS AN EXAMPLE OR EXCEPTION TO THE LAW OF DEMAND

Dr.B.Venkatraja, Associate Professor-Economics at SDM Institute for Management Development, Mysore
  • Dec 17, 2022
  • SDMIMD
  • Managerial Economics...
  • 1854
  • Pdf : 10 page(s)

Abstract: The law of demand and elasticity of demand is the fundamental microeconomic concepts with which managemen...

Case Study

Indian Energy Exchange Limited (IEXL), the Business Model, the Possible Future and Challenges: Case Study

Dr. Prasad S.N, Professor - Strategy & General Management, SDM Institute for Management Development, Mysore
  • Dec 19, 2022
  • SDMIMD
  • Marketing Management,Financial Mana...
  • 1855
  • Pdf : 15 page(s)

Abstract: Indian Energy Exchange Limited (IEXL) is a listed company in the Indian stock exchanges. The products it ...

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