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Case Catalogue

Case Catalogue

Results 28
Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • ICRC
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • ICRC
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • ICRC
  • Marketing Management,Operations Man...
  • 1176

Abstract

This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • ICRC
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • ICRC
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • ICRC
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • ICRC
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Industry Best Practice Case

INNOVATION THROUGH LEARNING & DEVELOPMENT (L&D)

Mr. Vikram Juneja , Head – Sales Learning alongwith his team members Mr. Bharat Bhushan, Ms.Rashmi Chawla&,Mr. Anil Chaithra prepared for AIMA Case Contest
  • Jul 20, 2020
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1461

Abstract:

 Situation:

Hero Mo...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • ICRC
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

DIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM

This case study was prepared by team members of TATA STEEL TEAM and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi .
  • Jul 25, 2020
  • ICRC
  • Marketing Management,E-Commerce,Dig...
  • 1474

Abstract:  Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack ...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • ICRC
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • ICRC
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • ICRC
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • ICRC
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • ICRC
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • ICRC
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • ICRC
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • ICRC
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

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