3rd AIMA-ICRC Case Writing Competition & Conference, 2023       
Case Catalogue

Case Catalogue

Results 50
Case Study

Evoking Young Consumers’ Product Attachment Through Experiences: A Case of Fabindia

Dr. Harleen Kaur, Dr.Priti Gadhavi
  • Aug 29, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1010
  • Pdf : 11 page(s), Doc : 11 page(s)

The case illuminates the uniqueness of experiences that a celebrated craft-based brand of Indian origin...

Case Study

Recouping eco-impacts and intendancing concerns - A case of Textile Upcycling in Geetanjali Woollens

Dr.. Harleen Kaur, Ms. Nupur Chopra
  • Aug 29, 2018
  • ICRC
  • Marketing Management,Strategic Mana...
  • 1015
  • Pdf : 8 page(s), Doc : 8 page(s)

Sustainability had become a buzzword in the Apparel, and Textile industry since the revelations regarding its environmental impact t...

Case Study

Narendra Modi's Leadership and India's Demonetisation

Dr. Sudhir Naib, Dr. Swati Singh
  • Oct 16, 2018
  • ICRC
  • Organisational Behavior & Organisat...
  • 1017
  • Pdf : 19 page(s), Doc : 19 page(s)

In November 2016, Narendra Modi, the Indian Prime Minister announced demonetization of high denomination currency notes of INR 500 a...

Article

Management Education Is All Set To Change With Artificial Intelligence And Big Data

Anuja Pandey
  • Aug 29, 2018
  • ICRC
  • Managerial Economics,Information Te...
  • 1018
  • Pdf : 2 page(s), Doc : 2 page(s), Video : 5 mins
Case Study

ARVIND LIFESTYLE BRANDS LIMITED: FROM CONCEPT TO SHELF

Tripathy Anshuman ,Ganesan Srividya, Sharma Anupam
  • Dec 10, 2018
  • ICRC
  • Marketing Management,Operations Man...
  • 1176

Abstract

This case introduces the students to the information and material flows in the supply chain of an Indian fashion co...

Case Study

The Summer Craft: Dilemma in Scaling Up Business

Dr Sheetal Jain
  • Jan 18, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1212
  • Pdf : 4 pages page(s)

Abstract

It was 1st October 2017.Stirr...

Case Study

India's Demonetisation Juggernaut: Towards Lasting Change?

Dr Sudhir Naib, Dr Swati Singh
  • Jan 17, 2019
  • ICRC
  • Financial Management,Corporate Soci...
  • 1216
  • Pdf : 21 page(s)

Abstract

The case discusses the demonetisation drive that was set in motion by...

Case Study

To Make or Not-to-Make India’s Dilemma on Solar Manufacturing

Ashwini K Aggarwal, Dr. Asif Ali Syed & Dr. Sandeep Garg
  • Nov 08, 2019
  • ICRC
  • Strategic Management...
  • 1426
  • Doc : 18 page(s)

Abstract:     This case study explores the impact of globa...

Case Study

BRINGING EDUCATION TO CHILDRENS OF LESSER GODS BHARTI FOUNDATION’S SATYA BHARTI SCHOOL PROGRAM

B Bhattacharyya
  • Nov 27, 2019
  • ICRC
  • Organisational Behavior & Organisat...
  • 1430
  • Pdf : 23 page(s)

Abstract: One important, relatively recent development in the Indian corporate scenari...

Case Study

RISING NPA (NON-PERFORMING ASSETS) & FALLING PROFITS: THE CASE OF AN INDIAN PUBLIC SECTOR BANK

Pankaj Mishra
  • Feb 21, 2020
  • ICRC
  • Strategic Management,Financial Mana...
  • 1438

 Abstract:       The case is associated with performance of P...

Industry Best Practice Case

COCA-COLA INDIA’S FRUIT CIRCULAR ECONOMY INITIATIVE

Coca Cola and team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 15, 2020
  • ICRC
  • Strategic Management,Operations Man...
  • 1449
  • Pdf : 7 page(s)

Indian agriculture is the second-largest producer of fruits and vegetables in the world. Despite this, there is an extensive wastage...

Industry Best Practice Case

TCI SAFE SAFAR

This case study was prepared by team members of TCI and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi
  • Jul 20, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1454
  • Pdf : 9 page(s)

 

Learning Objectives:

  • To discuss the challenges of road accidents in India. And critic...

Case Study

THE ‘BETI BACHAO BETI PADAO' CAMPAIGN: ADDRESSING TWIN ISSUES OF SKEWED GENDER RATIO & WOMEN DISEMPOWERMENT

Dr.Sushma Muralie, NDIM, New Delhi.
  • Sep 28, 2020
  • ICRC
  • Organisational Behavior & Organisat...
  • 1457
  • Pdf : 9 page(s)

Abstract:             &nbs...

Case Study

GST EVASION AT MANPASAND BEVERAGES LIMITED: FAILURE OF CORPORATE ETHICS OR POLICY MAKER’S FORESIGHT?

Dr .Pooja Chaturvedi Sharma, Gitarattan International Business School
  • Sep 28, 2020
  • ICRC
  • Financial Management,Accounting / B...
  • 1459
  • Pdf : 13 page(s)

Abstract:                &n...

Industry Best Practice Case

INNOVATION THROUGH LEARNING & DEVELOPMENT (L&D)

Mr. Vikram Juneja , Head – Sales Learning alongwith his team members Mr. Bharat Bhushan, Ms.Rashmi Chawla&,Mr. Anil Chaithra prepared for AIMA Case Contest
  • Jul 20, 2020
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1461

Abstract:

 Situation:

Hero Mo...

Case Study

AWASTHI GROUP’S TRAVAILS WITH PRE-VALUATION EXERCISE OF ITC LIMITED

Dr Abhishek Sinha, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad
  • Feb 05, 2021
  • ICRC
  • Financial Management,Accounting / B...
  • 1466
  • Pdf : 22 page(s)

Abstract:

The art of valuation hinges to a great extent on how the pre-valuation exercise is conducted. Thi...

Industry Best Practice Case

DIGITAL TRANSFORMATION THROUGH E-SELLING ON TATA STEEL AASHIYANA PLATFORM

This case study was prepared by team members of TATA STEEL TEAM and submitted in AIMA’s 8thInnovation Practitioners Case Study Contest and Summit held on 04th December 2019, New Delhi .
  • Jul 25, 2020
  • ICRC
  • Marketing Management,E-Commerce,Dig...
  • 1474

Abstract:  Home construction remains a desirable but challenging concept for an average home builder in India. There is a lack ...

Industry Best Practice Case

Digital Dispensary in Jharkhand : An Apollo Hospital Initiative

Apollo Telehealth team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Corporate Social Responsibility,Dig...
  • 1475

Government of Jharkhand (GoJ) has been providing health care services through a well-connected and distributed network of Primary He...

Industry Best Practice Case

“Titan Eye Plus Academy”- Creating Skilled Manpower to enable business leadership”

Titan Eye Plus Academy team( Submitted in AIMA's 8th Innovation Practitioners Case Study Contest and Summit, 04th December 2019)
  • Jul 21, 2020
  • ICRC
  • Human Resource Management,Sales and...
  • 1476

Today, poor vision, due to lack of access to eyeglasses, is one of the largest unaddressed disability in the world. In India alone, ...

Case Study

REBRANDING FAIR & LOVELY: CALLING IT FAIR WAS NEVER SO UNFAIR

This is group case prepared during AIMA –AICTE Case Development workshop .Case contributors
  • Sep 15, 2020
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1489
  • Pdf : 13 page(s)

Abstract :   On 2 July, HUL renamed Fair & Lovely to “Glow & Lovely" by dropping the word “fair" from ...

Industry Best Practice Case

HERO GOES NATIONAL

The case Hero Goes National is adapted from the book The Making of Hero
  • Nov 23, 2020
  • ICRC
  • Marketing Management,Operations Man...
  • 1538
  • Pdf : 15 page(s)

Abstract


The strategies from the beginning adopted by Hero Cycles in depressing macro-economic indica...

Case Study

INDIA’S TRYST WITH SANITATION: SWACHH BHARAT MISSION

Dr Sudhir Naib, Emeritus Professor (R) ,and Dr Swati Singh, Associate Professor, , Bharatya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management.
  • Apr 23, 2021
  • ICRC
  • Advertising and Intergrated Marketi...
  • 1611

Abstract: After swearing in as the Prime Minister (PM) of India in May 2014, Narendra Modi in his maiden Independen...

Case Study

Samrudh Solutions: Choice of service offering for business sustainability

N Chandrasekaran,IFMR Graduate School of Business at KREA University ,Andhra Pradesh, India & V. G. Venkatesh,EM Normandie Business School,METIS Lab, France
  • Jun 25, 2021
  • ICRC
  • Organisational Behavior & Organisat...
  • 1612
  • Pdf : 8 page(s)

Abstract:     The case is about a digital marketing company driven by two first-generation entrepren...

Case Study

THE LIQUIDITY AND SOLVENCY DILEMMA – THE TALE OF TWO INDIAN CORPORATES

Dr. Nusrathunnisa, Assistant Professor, Alliance University
  • Aug 04, 2021
  • ICRC
  • Financial Management...
  • 1617
  • Pdf : 11 page(s)

Abstract:

This case study examines the financial ...

Case Study

THE WAIT IS ON – CUPCAKE MOULD IN THE WAREHOUSE

Saroj Koul, OP Jindal Global University, Delhi.
  • Aug 04, 2021
  • ICRC
  • Supply Chain Management...
  • 1618
  • Pdf : 8 page(s)

Learning objectives:

1. Illustrate the typical organizational responsibilities of a sole proprietorship and...

Case Study

SUSTAINING THE MARKET SHARE AGAINST THE BRANDED FIRMS IN AN UNORGANIZED SECTOR

Dr R S Sathya Saminadan, Assistant Professor, IFMR Graduate school of Business, Krea University
  • Aug 04, 2021
  • ICRC
  • Marketing Management...
  • 1619
  • Pdf : 7 page(s)

Abstract

The case sustaining the market share against branded firms in an unorganized sector deals with an ...

Case Study

IMPACT OF ENVIRONMENT, SOCIAL, GOVERNANCE (ESG) ON FINANCIAL PERFORMANCE - A CASE OF BANKING & FMCG SECTORS

Prof. Malathi Sriram,AssociateProfessor-Systems&Ranjan Kulkarni, Studentat SDM Institute for Management Development, Mysore
  • Aug 25, 2021
  • ICRC
  • Financial Management...
  • 1628
  • Pdf : 23 page(s)

Learning objectives

  • There are two aspects that the authors would like to highlight, before focusing ...

Case Study

STRATEGIC APPROACH TOWARDS SUSTAINABILITY: A CASE OF MANN DESHI

Dr. K.K. Tripathy ,Dr. Manisha Paliwal, Ms Anshu Singh and Vaikunth Mehta
  • Sep 22, 2021
  • ICRC
  • Strategic Management,Financial Mana...
  • 1655
  • Pdf : 23 page(s)

Abstract: Social enterprises envisage maximizing the socio-economic welfare of the society and are unique community...

Case Study

THE ILBS BUSINESS MODEL: A TRENDSETTER IN THE INDIAN HEALTH INDUSTRY?

Dr Sudhir Naib, Emeritusand Dr Swati Singh
  • Oct 28, 2021
  • ICRC
  • Strategic Management,Operations Man...
  • 1666
  • Pdf : 11 page(s)

Abstract:

The Government of National Capital Territory of Delhi (GNCTD) decided to set up an autonomous sup...

Case Study

YUVA MITRA AND KMASPL: SOCIO-COMMERCIAL MODEL OF SUSTAINABLE DEVELOPMENT

Dr. K.K. Tripathy, Dr. S. K. Wadkar and Ms. Anshu Singh
  • Nov 02, 2021
  • ICRC
  • Corporate Social Responsibility,Bus...
  • 1667
  • Pdf : 24 page(s)

Abstract:

This case discusses the evolution of Yu...

Case Competition 2021

CREATING VALUE FOR STAKEHOLDERS – NEPRA

Dr.Sushma Muralie, Faculty, New Delhi Institute of Management.
  • Dec 29, 2021
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1678
  • Pdf : 11 page(s)

Abstract:

Contextually placed, when the world realizes the importance of sustainable development, this cas...

Case Study

IMPLEMENTING LEAN SUPPLY CHAIN IN THE FOOTWEAR INDUSTRY

Dr Suresh Nanda Kumar , Sr. Assistant Professor & Mr. S. Chandrasekar, Assistant Professor, Xavier Institute of Management & Entrepreneurship,Chennai & Prof. R. Nandagopal, Director General, Sree Saraswathi Thiagaraja College, Coimbatore
  • Jan 14, 2022
  • ICRC
  • Strategic Management,Operations Man...
  • 1679

Abstract :   The supply chain director of VKC Footwear Pvt. Ltd., Mr. Manoj ...

Case Competition 2021

DIGITAL TRANSFORMATION : A NEED TO SUSTAIN IN ENERGY BUSINESS

Mr. Soumitra Das, DGM (E&T), QAD ONGC, Delhi
  • Jan 28, 2022
  • ICRC
  • Operations Management,E-Commerce,Di...
  • 1680
  • Pdf : 8 page(s)

Abstract:    We are basically concerned with the efficient execution of work...

Case Competition 2021

YES BANK SAGA: THE COST OF SAYING 'YES'

Prof.Ganesh Kumar Nidugala ,Professor of Economics, IIM Indore, Mr Javed khan Nagarji, MBA ,IIM Indore & Om Sai Keerthi Soppa ,MBA ,IIM Indore
  • Jan 29, 2022
  • ICRC
  • Strategic Management,Financial Mana...
  • 1681
  • Pdf : 17 page(s)

Abstract:   Recent developments in the Indian banking industry raised severa...

Case Competition 2021

SHOULD I MIND THIS EMPLOYEE ATTRITION?

Dr Ramkumar S, Assistant Professor, Firebird Institute of Research in Management, Coimbaore & Mr Thilak T S , DGM – HR, Larsen & Toubro.
  • Jan 29, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1682
  • Pdf : 11 page(s)

Abstract:   Mr. Aadhan, VP-HR of Mu Aerospace Ltd., is facing a dilemma of w...

Case Competition 2021

THE POWERHOUSE BEHIND “POWER TREE”

Dr.Satish k Nair, Adjunct Professor,School of Petroleum Management, Pandit Deendayal Energy University , Gandhinagar, Gujarat & Mr. Anay Mashruwala, Director, M/s Venus Engineering Works ,Gujarat.
  • Jan 29, 2022
  • ICRC
  • Marketing Research,Entrepreneurship...
  • 1683
  • Pdf : 10 page(s)

Abstract :    The case describes the journey of Mr Shani Pandya, a Chem...

Case Competition 2022

ISPRL: MANAGING INDIA’S SOVEREIGN CRUDE OIL PRICE RISK

Prof. Prabina Rajib,Professor (Finance & Accounting),Vinod Gupta School of Management IIT Kharagpur & Prof. Sankarshan Basu,Professor of Finance,Indian Institute of Management Bangalore (IIMB)
  • Jun 09, 2022
  • ICRC
  • Operations Management,Financial Man...
  • 1764
  • Pdf : 18 page(s)

Abstract : Countries with limited domestic crude oil production capacity depend heavily on import. Increase in crude oil price drags...

Case Competition 2022

REAL ESTATE MARKET-DRIVEN BY CIRCLE RATES OR MARKETING STRATEGY

Rajesh Kumar Sood, AMIE(Civil Engineering) ,FIE ,MBA-Real Estate, AIMA PhD Student.
  • Jun 09, 2022
  • ICRC
  • Marketing Management,Other...
  • 1765
  • Pdf : 9 page(s)

Abstract:  In real estate development, as in other consumer markets, some of...

Case Competition 2022

iDRISHTI: A MARKET- DRIVING SOCIAL ENTERPRISE

Dr Nattuvayikkal Barnabas, Professor,SVKM’s NMIMS University, Narasimhan Ramesh, Independent Researcher, Senior Professor(retired),SVKM’s NMIMS University& M V Ravikum ar, PhD, Trustee - Nayana Jyothi Trust.
  • Jun 17, 2022
  • ICRC
  • Entrepreneurship & Startups / Innov...
  • 1767
  • Pdf : 13 page(s)

Abstract:  Social enterprises, in their efforts to address complex social pr...

Case Competition 2022

SIGNS OF FINANCIAL DISTRESS AT JET AIRWAYS: THE WAY FORWARD

Dr. Suman Saurabh, Assistant Professor, Department of Industrial and Management Engineering, IIT Kanpur & Dr. Preeti Roy, Postdoctoral Fellow, Department of Industrial and Management Engineering, IIT Kanpur.
  • Jun 17, 2022
  • ICRC
  • Financial Management...
  • 1768
  • Pdf : 25 page(s)

Synopsis:    The case was about an oldest and the pioneer private airline in India that had eaten into th...

Case Competition 2022

WayCool’s Phygital Business Model: Can It Solve the Perennial Problems in India’s Agricultural Supply Chain

Shwetha Kumari, Senior Research Associate & Jitesh Nair, Assistant Professor, IBS Center for Management Research (ICMR), Hyderabad.
  • Jun 29, 2022
  • ICRC
  • Supply Chain Management,Entrepreneu...
  • 1769
  • Pdf : 15 page(s)

Abstract: The case study describes the approach taken by WayCool, an agritech startup based in Chennai, to solve so...

Case Competition 2022

MARKETING OF INCREDIBLE CHAMPIONS: A CASE OF BOOK PUBLISHING

Sathyanarayanan Ramachandran, Associate Professor of Marketing, IFMR Graduate School of Business Krea University, S A Senthilkumar, Professor & Head, Pondicherry University, Venkatesakumar Ramakrishnan, Professor, Pondicherry University.
  • Jun 30, 2022
  • ICRC
  • Marketing Management,Digital Market...
  • 1771
  • Pdf : 12 page(s)

Abstract: This case broadly covers the real-life issues involving the marketing of books and authors in the self-pu...

Case Competition 2022

Leading Infinity Foundation

Varun Karthikeyan, Consultant, Accenture Talent & Organization.
  • Nov 15, 2022
  • ICRC
  • Strategic Management...
  • 1783
  • Pdf : 11 page(s)

Abstract: Public Policy think-tanks in India have only recently begun to explore the idea of bringing emic perspect...

Case Study

Operational Resilience: The Case Study of a Global Bank

Ms. Ipsita Pradhan, Manager, SBI UK Ltd., Suresh Kumar Sahoo, Associate Professor ,Faculty of Management Studies, Sri Sri University, Odisha & Shiba Prasad Mohanty, Symbiosis Institute of Business Management, Symbiosis International University Pune.
  • Nov 15, 2022
  • ICRC
  • Accounting / Banking & Financial Se...
  • 1784
  • Pdf : 12 page(s)

Abstract:    Operational resilience is the ability of the organization ...

Case Competition 2021

FUSION OF SURFACE MINERS IN COAL MINING FOR SURVIVAL AND GROWTH

Vinayak Jamwal, Deputy Manager (Public Relations), Coal India Limited.
  • Nov 16, 2022
  • ICRC
  • Supply Chain Management...
  • 1785
  • Pdf : 5 page(s)

Abstract : It’s been five years since the youngest subsidiary of Coal India Limited was formed in Odisha and ...

Case Competition 2022

INTER PERSONAL CONFLICT HINDRANCE TO ORGANIZATIONAL DEVELOPMENT

Dr. Vidhya Thakkar, Assistant Professor, K J Somaiya Institute of Management, Mumbai
  • Nov 23, 2022
  • ICRC
  • Human Resource Management...
  • 1790
  • Pdf : 3 page(s)

Abstract : Hills school was a well known school chain in Pune that educated pupils from middle class households over the past two de...

Case Competition 2022

DIRECTOR’S CONFLICT OF INTEREST RISE AND FALL OF KARVY STOCK BROKING

Prateek Nanda is a doctoral scholar at IIT Madras, Department of Management Studies.
  • Nov 23, 2022
  • ICRC
  • Financial Management...
  • 1791
  • Pdf : 18 page(s)

Abstract : The case of Karvy Stock Broking Ltd highlights the importance of agency costs. It explores how the direc...

Case Competition 2022

REIMAGINING THE FUTURE WHILE PERSEVERING TODAY SPIN OFF OF EDGE ENERGY AND MANUFACTURING INDIA SUBSIDIARY LTD

Bhadra K V, Doctoral Scholar, HR & OB, Indian Institute of Technology, Madras
  • Nov 28, 2022
  • ICRC
  • Organisational Behavior & Organisat...
  • 1798
  • Pdf : 6 page(s)

Abstract : The case talks about the sudden spin-off of the British conglomerate Edge Manufacturing and Energy, resu...

Case Study

BUDBITE AND THE BRANDING DILEMMA

Dr. Bhavneet Kaur, Professor, JIMS, Rohini, Pragati Jain & Divansh Bhambry , PGDM Student & Anuradha Jain, Research Scholar ,JIMS, Rohini, Delhi
  • Dec 15, 2022
  • ICRC
  • Marketing Management,Consumer Behav...
  • 1843
  • Pdf : 8 page(s)

Abstract: The case study aims to broaden the understanding of the students on the decision of branding. The case lo...

Case Study

UNVEILING A NEW BUSINESS MODEL OF CIRCULAR ECONOMY: NIKE A CASE STUDY

Stutee Mohanty, Research Scholar, KIIT-University, Bhubaneswar, Dr. Mrutyunjaya Dash, Associate Dean, Sri Sri University, Cuttack & Anwesa Padhi, Research Scholar, Sri-Sri University, Cuttack
  • Dec 21, 2022
  • ICRC
  • Financial Management...
  • 1856
  • Pdf : 14 page(s)

Abstract

Transforming from linear to circular economy is the need of the hour....

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